There is such a chain of coffee disdain circulating in the coffee world: "specialty coffee> Starbucks > capsule coffee> hanging coffee> instant coffee". It is true that ordinary Starbucks is not individual and outstanding enough, but "Starbucks Reserve" is enough to break the stereotypes about Starbucks. This brand specializes in specialty coffees from well-defined coffee regions, estates. Starbucks is currently the world's largest Starbucks Reserve Bakery, located in Shanghai, and officially opened in December 2017.

Starbucks Reserve Shanghai Roastery is almost unmatched in terms of equipment and scale, and it is simply a sensory coffee "museum". The entire roastery has two floors and a total area of 2,575 square meters, and the store equipment maximizes full transparency, from roasting to transportation, packaging, grinding, and brewing. In the workshop, Starbucks has the world's longest bar, with a total length of 72 meters, and the bar displays seven coffee making methods: hand pour-over, siphon, French press, concentrate, cold brew, self-controlled brewing, and vacuum filter brewing, but the main feature of the store is still the creative milk coffee with butterscotch syrup. Freshly roasted coffee beans within 48 hours will also appear in the sales area, with high freshness, but selling them in bulk in the form of display is easy to accelerate the oxidation rate of coffee beans and affect the flavor of the coffee beans themselves. The bakery also houses Princi, an Italian restaurant brand that serves meals exclusively for Starbucks, and Teavana, a tea brand that Starbucks has acquired. The Starbucks Reserve collection is full of merchandise.

The bakery can accommodate about 500 people at the same time, and the store environment will not be quiet, and the crowd will be limited during peak hours, which is comparable to the crowd during holidays. It's almost impossible to have a quiet cup of specialty coffee.