MANNER COFFEE started in 2016 and became an overnight fame for its miniature and down-to-earth shop, instantly becoming an Internet celebrity café with a long queue. MANNER COFFEE has opened nearly 10 branches in Shanghai, and MANNER COFFEE also has a place in the high-end shopping mall Rui Ou Department Store.
The founder of MANNER worked at Café del Volcan before resigning from his job and starting his own business to create today's MANNER. The first store opened on Nanyang Road, with a take-out window of less than one meter and no seats. The price of coffee at MANNER is only one-third of that of ordinary cafes, and the price of a small cup is 15 yuan, and the large cup is 20 yuan, and if you bring your own cup, you can get a 5 yuan discount. In the early days of its opening, the average number of coffee cups sold per day reached hundreds or even hundreds, which is a figure that is difficult for most boutique cafes to achieve.
MANNER's shop is half a meter square, but it has invested heavily in equipment, with La Marzocco coffee machines and Mahlkonig and Mazzer grinders. MANNER also has its own roasting room, where most of the coffee is roasted in-house. MANNER stores have a stable daily supply of six to ten hand-poured items, such as Yunnan, Sidamo, Kenya, Colombia, Yirgacheffe, Guatemala, Mandheling, etc. There is also a hidden menu to whet the appetite of coffee enthusiasts, the content of the hidden menu is updated on the blackboard of the store every day, and specialty coffee from world-renowned production areas is sold from time to time. In the early days of opening, Manner's Italian and American style had both blended beans and single items, but it has been cancelled with a little regret.
Today, after the aura of Internet celebrity has faded, MANNER is still open at 8 o'clock in the morning every day, and its branches are scattered in the vegetable market and wonton shops along Nanyang Road, which are integrated with the local market life. The surrounding office workers and residents have come to regard drinking MANNER's coffee as a habit, and MANNER's popularity has continued unabated.
