2017 was a year of explosive growth for cafes in Shanghai, with not only domestic coffee brands booming, but also internationally renowned coffee brands entering Shanghai, Peet's Coffee being one of them. Peet's Coffee is a famous American coffee brand that is regarded as the enlightenment teacher of Starbucks in the second wave of coffee. Opened in October 2017, Peet's Coffee Shanghai has become a hot topic café and is packed every day.

In order to ensure the freshness of the coffee beans, Peet's Coffee Shanghai has its own roasting workshop, and the fully transparent operation room allows every diner to see at a glance. The coffee beans served in the store come from Indonesia, Colombia, Ethiopia and other regions around the world, and the freshness of the green beans is maintained for three months. Cooked beans are roasted based on the amount of coffee sold on the same day and estimated for the next day, and the freshness of coffee beans purchased in the store is generally maintained for about a week. Peet's Coffee's estate single origin coffee is available in seasonal limited quantities, and is available in hand-poured, siphoned, and French press. Peet's Coffee's coffee beans are mainly dark roasted, and dark roast coffee generally has a heavy taste, without the bright taste and fruit aroma of light roast beans, and it cannot be said which roast degree is necessarily the best, and the taste preference is different from person to person.

The first Peet's Coffee in Shanghai is located on Donghu Road, with a store area of 370 square meters. After the opening of Peet's Coffee in Shanghai, it was often compared to Starbucks by consumers. In addition to a few specialty coffee beans and pour-overs, Peet's Coffee has almost the same common Italian drinks, meals, and ordering process as ordinary chain cafes. Streamlined operation, stylized service, and noisy environment are really not suitable for enjoying a cup of specialty coffee in the store.