Since 1958, when the first Yinji Cheong Fun was opened on Wenchang North Road, Yinji has 37 outlets, the 34th of which is located in Markham, Canada, and has been reported by many media. Mr. Ma Man-kei, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), once entertained the distinguished guests with Yinji rice noodles, and Cai Lan, a famous gourmand in Hong Kong, also visited Yinji and wrote "Intestines are king" to praise him. Guangdong time-honored brand, the first "Guangzhou Top 100 Catering Enterprises", well-known provinces in Hong Kong and Macao, etc., have made Yinji almost synonymous with rice noodles among the population of Guangzhou. Considering that the cheong fun slurry will affect the taste due to transportation, there is no central kitchen, but the mode of operation adopts the model of front store and back factory, so the production of each silver mark is slightly different, but the overall is stable. Yinji is made of traditional sausages, using Dinghuang brand peanut blended oil from China Grain Storage, and rice milk ground from Zengcheng third-grade rice of 8-character chain stores. The secret of Yinji's victory lies in the handling of rice rolls. Elasticity is the best state, after the taste will be like Chen Cun powder, soft is easy to get greasy. After serving, add raw oil and then soy sauce to make the cheong fun smoother. Beef sausages, shrimp sausages, and slippery chicken porridge are the three major signboards of Yinji, which have been commended by the China Cuisine Association as "Chinese Famous Snacks". Soy sauce king beef sausage is the representative work of Yinji rice noodles, which has won many awards and is the most popular variety of Yinji; The fresh and restrained aroma of leek can better highlight the umami of the meat filling, and if it is replaced with crisp green leafy vegetables, it will rob the soft aroma of the intestines. At its peak, Yinji could sell more than 5,000 dishes of cheong fun a day. There are also several original cheong rolls on the menu, such as taro beef sausage, cordyceps flower pork sausage, and black truffle arhat sausage, to suit the discerning taste of diners. Not only are the first porridge and chicken porridge very popular here, but the freshly fried oil products are also very popular, and the 3.5 yuan fried dough sticks and 4 yuan salty pancakes are freshly baked at 7:30 in the morning, 11:30 at noon and 6:30 in the evening. The store is very recognizable, the store decoration is simple, and the tables and chairs are simple stainless steel. Each branch is very popular, and it is often necessary to share tables. Most of the clerks are elderly aunts, with a general attitude, but they are not slow or slow, the dishes are served in an orderly manner, and the table is cleaned in a timely manner. In recent years, the production of some branches of Yinji has occasionally declined, but the time-honored brand has been able to maintain a stable standard and open a number of branches, which can be said to have adapted to the changes of the times, and its management ability is also satisfactory.