There are four businesses in Fuping CountyParticipated in the compilation of the standard of the geographical indication product "Fuping Goat Milk Powder", and Fuping Meikegaote Dairy Co., Ltd. is one of them. Its establishment capital comes from Tianjin Meikegaote Goat Milk Co., Ltd., which was established in 1994, Fuping Company is responsible for breeding dairy goats and producing base powder, and Tianjin Company is responsible for preparing formula milk powder.
Meikegaote is a microcosm of China's professional goat milk powder enterprises, the quality is acceptable, but the level of brand building is average, and it cannot go out of Shaanxi, and Meikegaote has been regarded as one of the top-notch brands. It has eight dairy goat farms and 36 mechanized milking stations in Fuping, with an automated production line that can process 60 tons of fresh milk per day.
There are three series of infant formula milk powder that have been registered and have certain production strength. The sales of adult milk powder and infant formula goat milk powder are evenly divided, but the product line is much more streamlined, with only three types of goat milk powder for middle-aged and elderly people, students, and bedtime, and the formula is similar. In order to increase the protein content, cheese powder, milk powder, whey protein powder, etc. were additionally added, and the source of sheep was not indicated. The average protein content is 18g/100g, calcium 630mg/100g, the performance is average, but the price is relatively cost-effective in the current goat milk powder market, and the price of 600g is within 150 yuan.