2025 e-cigarette Chinese brand ranking

【2025 E-cigarette China Brand Ranking】Relying on the big data of the whole network, e-cigarettes are selected according to e-cigarette Chinese brand awareness, brand strength, word-of-mouth evaluation and sales popularity Chinese brands (in no particular order): RELX, YOOZ, Yuzu, Shanlan, EVOVE, Ono, FLOW, Yishuang, DOOR, iv Aiwei, If you are inquiring about e-cigarettes What brand is good in China? This e-cigarette Chinese brand ranking list is for your reference only.

  • TOP.1 RELX

    RELX Guangdong

    Founded in January 2018, RELX is a very young e-cigarette brand, and just a few months after that, RELX became the best-selling e-cigarette in China. In June of the same year, RELX received RMB 38 million in financing led by Source Code Capital and followed by IDG Capital, becoming the darling of capital. Affected by the smoking ban and the epidemic one after another, RELX's market share increased from 53.43% to 63.08% in the first quarter of 2020, and it was invited to participate in the e-cigarette legislation of New Zealand and the Philippines in April, ranking firmly in the leading position in the e-cigarette industry. RELX has become a leader in domestic e-cigarettes, which reminds people of the strong development momentum of JUUL in those years. E-cigarettes are mainly composed of three parts: cigarette sticks with batteries and chips, atomizers, and cartridges/oil, and the technical threshold is low. The three major components that make up e-cigarettes are also mainly provided by upstream manufacturers, and the brand itself has little bonus. Since the components and atomization principles of e-cigarettes are basically finalized, major manufacturers can only work taste and user experience. So far, the development of e-cigarettes has undergone three generations of transformation. The first generation of products rose in the country with the promotion of smoking cessation, but due to the inability to provide...

    1
    Score
    85
    popularity
    22090
  • TOP.2 YOOZ Yuzu

    YOOZ Yuzu Beijing

    YOOZ was established at the end of 2018 by Cai Yuedong, the founder of the same uncle, on January 20, 19, Cai Yuedong announced in the circle of friends that YOOZ e-cigarettes were on sale, relying only on the circle of friends, KOL, Internet celebrities and other accounts to forward publicity, and reached a turnover of 5 million on the first day of spot sales. The core members of the YOOZ team have 8 years of experience in smartphone research and development, and after switching to the field of e-cigarettes, they also pay more attention to the fashion and technology of products. At present, YOOZ e-cigarettes have launched the refillable e-cigarette zero series, disposable e-cigarette one series and multi-flavor cartridges. The zero series has 9 colors, including solitary black, dark blue gray and blazing red, and the price is 268 yuan. From the perspective of product design, the surface of the YOOZ electronic cigarette rod body adopts a frosted process, which has a good texture. The consistency of inhalation is an important indicator that affects the experience of e-cigarettes, and it has a great relationship with the manufacturing process of the product. To optimize the experience,...

    2
    Score
    84
    popularity
    11548
  • TOP.3 Yamalan

    Yamalan Guangdong

    Shanlan was founded in 2014, compared with RELX, Shanlan entered the e-cigarette market earlier, and in 2016, Shanlan's products launched by Shanlan have been highly praised in the e-cigarette player circle. With the outbreak of domestic e-cigarettes, in 2018, Shanlan launched the second-generation product Shanlan lite, nicknamed Xiaoshanlan, with its exquisite process design, attracting countless fans. A few months after the launch of Shanlan lite, it also won the China Good Design Award from the Google Design Award. The success of JUUL attracted a large number of copycats. Due to the low threshold of e-cigarettes, e-cigarette small cigarettes can be said to be an upstream integrated category. The brand can be OEM with the money of the capital to select a good mold in the e-cigarette factory, and the media has a saying that the e-cigarette is 5 million entry, and this is the main reason why many domestic e-cigarette products are highly similar in terms of design. Compared with many cookie-cutter e-cigarette brands, Shanlan can be said to be a clear stream in the e-cigarette industry. Since the establishment of the brand, Shanlan's products have been seeking differentiation in terms of technology and aesthetic design, and have opened up a gap with other brands. It can be said that the mountain...

    3
    Score
    82
    popularity
    13109
  • TOP.4 EVOVE

    EVOVE Guangdong

    With the popularity of domestic e-cigarettes, major capitals and entrepreneurs have entered the game, and e-cigarettes have become a hot outlet for a while. EVOVE is the first e-cigarette brand launched by Refined Salt Technology to meet the needs of adult smokers. In 2018, EVOVE received RMB 20 million in financing from Autodomain Capital. Different from other brands that use free base nicotine, EVOVE has a self-developed nicotine salt formula and a patented design of atomization cavity, which has considerable scientific research strength. In this 5 million entry-level e-cigarette industry, it is very rare for EVOVE to have self-developed technology. Based on the understanding of the hardware structure design and the physical properties of the e-liquid, EVOVE has developed a patented atomization chamber technology that minimizes the occurrence of oil leakage. EVOVE adopts intelligent temperature control atomization technology, and the built-in intelligent chip of the cigarette stick can monitor the temperature change of the atomization chamber, so as to adjust the output power in real time to ensure that the atomization temperature is consistent each time, which not only achieves the consistency of taste, but also effectively prevents dry burning. EVOVE has launched two pre-filled e-cigarettes, EVOVE PRO and EVOVE Lite, with an official price of 199 yuan (1 rod 2 pods...

    4
    Score
    81
    popularity
    13743
  • TOP.5 Ono

    Ono Guangdong

    Ono electronic cigarette was founded in March 2019, is an electronic cigarette brand founded by Peng Jinzhou, former president of Hammer Technology, compared with electronic cigarette brands such as RELX, Ono was established for a short time, but because the design of Ono electronic cigarette was completed by Hammer Technology Smartisan Studio, Luo Yonghao also participated in the product promotion of Ono electronic cigarette, and the topic in the social field continued. In August of the same year, Ono completed a round of financing of tens of millions of yuan and invited Edison Chen to promote the product. Although e-cigarettes do not contain harmful substances such as tar and carbon monoxide, and the harm has been greatly reduced compared to traditional cigarettes, major e-cigarette brands also have natural disadvantages in publicity, after all, e-cigarettes do contain addictive nicotine, and any publicity that can highlight the pleasure of the product will cause minors or non-smokers to try it, which is the main reason why people have been sick. Soon after the launch of Ono's second generation, the state issued a relevant ban, and the impact on Ono was also obvious. Compared with other brands of e-cigarettes, Ono has done a good job in cultural attributes, using a laser perforation process to transform the red and white forbidden symbols...

    5
    Score
    79
    popularity
    7478
  • TOP.6 FLOW

    FLOW Beijing

    In November 2018, the e-cigarette brand FLOW, founded by Zhu Xiaomu, the former product director of Hammer Technology, quickly became an Internet celebrity in the e-cigarette industry and gained great attention due to its own topical labels such as Hammer Technology and Luo Yonghao. As of May 2019, FLOW has completed an angel round and Pre-A round of financing of approximately US$10 million led by Matrix Partners China. In July of the same year, it won the 2019 China Golden Fingertip Award and the Most Valuable Investment Enterprise Award, but at the beginning of 2020, it was revealed that the funds suffered a heavy blow. In terms of appearance, the FLOW e-cigarette is similar to the RELX, except that the FLOW is more slender and rounded. The FLOW e-cigarette is made of aluminum alloy, and the surface is processed by oxidation sandblasting to form a decorative film, which has a matte texture. Although the same process is used on the surface of RELX's fuselage, the FLOW fuselage logo adopts a special treatment process with a polishing effect, which is more difficult. Oil leakage from cigarette cartridges has always been a pain point in the e-cigarette industry, and it is difficult to completely eliminate it under the existing technology. Due to the negative pressure oil guide structure used in the pods, the e-liquid can be used for a long time.

    6
    Score
    78
    popularity
    17738
  • TOP.7 Yishuang

    Yishuang Guangdong

    Founded in early 2018, Yishuang's founding team has backgrounds in large tobacco companies, top Internet companies and traditional e-cigarette industries, and has rich experience in R&D, marketing and channel operation. Yishuang S refillable atomization smoke is the first generation of Yishuang's replaceable atomization smoke, and the current price is 199 yuan. It adopts a fully automatic air switch, which can be used when inhaling, which is very convenient, the battery capacity of the fuselage is 350mAh, and the USB interface at the bottom supports flushing and suctioning, which can fully charge the cigarette stick in about 30-40 minutes. The body of Yishuang S has a unique Y-shaped shape, and the middle part of the body is made of high-gloss PC decorative strips, and the two sides are matte materials, which have anti-slip and anti-hand sweat effects. The cartridge is made of brown transparent material, which can be observed at any time, and has good visual consistency when combined with the cigarette stick. The cigarette cartridge is a major highlight of Yishuang S, using the honeycomb ceramic core process and oil core separation technology, which makes a breakthrough in separating the cigarette oil from the air, which not only keeps the cigarette oil fresh for a long time, but also greatly reduces the oil leakage problem in the transportation process of the cigarette cartridge,...

    7
    Score
    77
    popularity
    12721
  • TOP.8 DOOR

    DOOR Guangdong

    DOOR was established in August 2018, is an e-cigarette brand launched by Shenzhen Yunhou Technology Co., Ltd., compared with RELX, Shanlan and other e-cigarette brands, DOOR did not obtain capital financing, but with the product creator's rich R&D and market experience, DOOR e-cigarettes have received great attention once they were launched. The DOOR body is made of aluminum alloy, the total length is close to the width of an adult man's palm, small and lightweight, the body shape tends to be flat, the grip is comfortable, and it is available in 4 colors: Dark Black, Berry Red, Ice Silver and Rose Gold. In terms of battery capacity, the main battery capacity of DOOR is the same as that of RELX, which is 350mAh, and it only takes 45 minutes to complete the charge. But thanks to the smile breathing light embedded across the cigarette stick in the DOOR fuselage, it consumes more power. Condensate is a liquid formed by the atomization of e-liquid into hot steam and cooling by the airway wall. When too much condensate adheres to the inner wall of the airway, it will be inhaled into the mouth and produce a sweet, sticky irritation, which greatly affects the experience. The condensate is determined by how the e-cigarette works, and there is currently no good way to eliminate it completely. It is worth mentioning that the DOOR pod adopts a unique design...

    8
    Score
    76
    popularity
    17187
  • TOP.9 iv Aiwei

    iv Aiwei Beijing

    IV Aiwei is a brand of Beijing Zhongaiwei Technology Co., Ltd., which was established in October 2018 and has also received tens of millions of yuan in financing during the same period. In January 2019, iv Aiwei launched its first new e-cigarette product, iDuck, and the sales volume reached 10,000 sets in just half a month after it was launched for trial marketing. Up to now, Aiwei has more than 1,000 offline stores across the country, and dozens of self-operated stores, mainly distributed in first- and second-tier cities. However, due to the impact of the epidemic, there are not many offline stores of Aiwei that are currently open, and consumers can log in to the official website to consult through the customer service hotline, or they can consult customer service through the official account iv Aiwei. Due to the low technical content of e-cigarettes, there are more than 500 e-cigarette manufacturers in Shenzhen alone. As an e-cigarette consumable, e-liquid does not belong to e-cigarette equipment parts or raw materials, and the e-liquid industry alone has developed an independent and complete industrial chain, and there are countless e-liquid manufacturers. If e-cigarette brands want to survive in the highly competitive market, it has a lot to do with the technology, products, and e-liquid quality of upstream manufacturers. The iv Aiwei team was formed earlier, and the team visited ...

    9
    Score
    75
    popularity
    11105

Top e-cigarette Chinese brand rankings

  • 1 22090 RELX

    RELX

    Founded in January 2018, RELX is a very young e-cigarette brand, and just a few months after that, RELX became the best-selling e-cigarette in China. In June of the same year, RELX received RMB 38 million in financing led by Source Code Capital and followed by IDG Capital

  • 2 17738 FLOW

    FLOW

    In November 2018, the e-cigarette brand FLOW, founded by Zhu Xiaomu, the former product director of Hammer Technology, quickly became an Internet celebrity in the e-cigarette industry and gained great attention due to its own topical labels such as Hammer Technology and Luo Yonghao. As of May 2019,

  • 3 17187 DOOR

    DOOR

    DOOR was established in August 2018, is an e-cigarette brand launched by Shenzhen Yunhou Technology Co., Ltd., compared with RELX, Shanlan and other e-cigarette brands, DOOR did not obtain capital financing, but with the product creator's rich R&D and market experience, DOOR e-cigarette once

  • 4 13743 EVOVE

    EVOVE

    With the popularity of domestic e-cigarettes, major capitals and entrepreneurs have entered the game, and e-cigarettes have become a hot outlet for a while. EVOVE is the first e-cigarette brand launched by Refined Salt Technology to meet the needs of adult smokers. IN 2018, EVOVE GOT TO COME AUTOMATIC

  • 5 13109 Yamalan

    Yamalan

    Shanlan was founded in 2014, compared with RELX, Shanlan entered the e-cigarette market earlier, and in 2016, Shanlan's products launched by Shanlan have been highly praised in the e-cigarette player circle. With the outbreak of domestic e-cigarette cigarettes, Shanlan launched the second generation in 2018

  • 6 12721 Yishuang

    Yishuang

    Founded in early 2018, Yishuang's founding team has backgrounds in large tobacco companies, top Internet companies and traditional e-cigarette industries, and has rich experience in R&D, marketing and channel operation. Yishuang S change

  • 7 11548 YOOZ Yuzu

    YOOZ Yuzu

    YOOZ was established at the end of 2018 by Cai Yuedong, the founder of the same uncle, and on January 20, 19, Cai Yuedong announced in the circle of friends that YOOZ e-cigarettes were on sale, relying only on the circle of friends, KOL, Internet celebrities and other accounts to forward and promote, and reached 5 million business on the first day of spot sales

  • 8 11105 iv Aiwei

    iv Aiwei

    IV Aiwei is a brand of Beijing Zhongaiwei Technology Co., Ltd., which was established in October 2018 and has also received tens of millions of yuan in financing during the same period. In January 2019, iv Aiwei launched its first new e-cigarette product, iDuck, and the sales volume reached after only half a month of trial marketing

  • 9 7478 Ono

    Ono

    Ono e-cigarette was founded in March 2019 and is an e-cigarette brand founded by Peng Jinzhou, the former president of Hammer Technology

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