Shanlan was founded in 2014, compared with RELX, Shanlan entered the e-cigarette market earlier, and in 2016, Shanlan's products launched by Shanlan have been highly praised in the e-cigarette player circle. With the outbreak of domestic e-cigarettes, in 2018, Shanlan launched the second generation of products - Shanlan LITE, nicknamed "Xiaoshanlan", with its exquisite process design, it has attracted countless fans. A few months after the launch of Shanlan lite, it also won the "China Good Design Award" awarded by the Google Design Award.
The success of JUUL attracted a large number of copycats. Due to the low threshold of e-cigarettes, e-cigarette small cigarettes can be said to be an upstream integrated category. The brand can be OEM production by selecting a good mold in the e-cigarette factory with the money of the capital, and the media has the saying that "5 million e-cigarettes are introduced", which is also the main reason why many domestic e-cigarette products are highly similar in design.
Compared with many "cookie-cutter" e-cigarette brands, Shanlan can be said to be a "clear stream" in the e-cigarette industry. Since the establishment of the brand, Shanlan's products have been seeking differentiation in terms of technology and aesthetic design, and have opened up a gap with other brands. It can be said that Shanlan's unique style has a lot to do with the industrial design background of the brand's founder, Zhu Yaxuan.
Nowadays, the homogenization of e-cigarette products is serious, and users recognize and hold a product for a long time, behind which are often two factors of function and culture at play, and at these two levels, Shanlan has done a good job.
Launched in 2016, Oyama Arashi is a product that requires manual addition of e-liquid, retaining portability while increasing playability. The maximum power reaches 40W, which can be adjusted by yourself, and different power has different tastes, which will be more popular with DIY players. Oyama Lan is a 1300mAh lithium battery, which has excellent battery life, so it will be slightly larger. With APP control function, it can be connected to the mobile phone through Bluetooth, adjust the power and atomization temperature, and is equipped with a child lock to prevent children from stealing and sucking. From the outside, Dashan Lan is made of aluminum alloy matte material, with the first layer of calf leather, and there are no buttons throughout the body, which feels excellent. At present, the price of the set is 599 yuan, including the main body of the cigarette stick, two atomization compartments, and charging cables, without e-liquid.
At the functional level, whether to relieve addiction is an important indicator to evaluate the quality of an e-cigarette, and e-cigarettes that cannot bring satisfaction to users naturally do not have the basic conditions to improve the retention rate. In response to the taste problem, Xiaoshan Lan has made certain improvements in the e-liquid formula and output power.
In terms of e-liquid formula, Xiaoshan Lan uses natural nicotine nicotine, food-grade or pharmaceutical-grade glycerin and other raw materials, and blends the flavor of cigarette cartridges through senior experts in the industry. Currently, Koyama currently offers 10 flavors of cartridges with nicotine content of 2.5%, 3%, 4% and 5%. Among them, the nicotine content of mint, ice pomelo, mango, mung bean, watermelon, and white peach flavors is 3%; Gold tobacco flavor 5%, in terms of experience, the nicotine satisfaction brought by the cartridge with 5% nicotine salt concentration is closer to that of traditional cigarettes, and it is more suitable for users who have just converted from traditional cigarettes.
The output power of Xiaoshan Lan e-cigarettes is generally larger than that of peer products, which is about 10.5W. Higher power can bring a larger amount of smoke, but it also requires a more uniform and relatively loose aperture of the atomizing core to ensure the resolution of the pod flavor. The one-piece ceramic atomizing core used by Koyama Lan has a scientific flue design, and the suction resistance is very close to that of traditional cigarettes. The high power combined with the ceramic atomization core can make the taste of the pod more thorough and the flavor more intense. In terms of price, the price of Xiaoshan Lan set is 237 yuan, and the price of cigarette cartridges is 99 yuan/box (4 pieces).
In terms of detail design, Xiaoshan Lan provides users with the option of changing shells by introducing a magnetic shell structure, and users can choose various color shells according to their personal preferences and emotional states. Each Koyama Lan comes standard with a brass clip-on carrying case, which can be clipped to multiple parts such as pockets, necklines, and school bag straps, creating a variety of portable options. Considering that after users put e-cigarettes in their pockets, keys, banknotes and other sundries will pollute the cigarette holders, Shanlan also provides a portable case for each Xiaoshan Lan to protect the cigarette holder from debris pollution.
Shanlan also launched a disposable e-cigarette Laan Mix, 300 puffs capacity is the standard configuration of disposable e-cigarettes, there are 7 flavors such as mango, mint, mung bean, white peach oolong, etc., priced at 39 yuan. The uniqueness of Laan Mix is that it can be used with Yamalan's Remix nozzle, which can hold two Laan Mixes at a time, and the dual-airway structure allows you to experience the collision of two flavors. The Remix muzzle is made of food-grade silicone, which is not easy to breed bacteria, durable and humidity resistant, and can be combined in 14 of 7 flavors.
Affected by the online sales ban, Shanlan has suspended online sales channels, and consumers can pay attention to Shanlan's WeChat account and use the "offline store" function in the WeChat account to locate the offline stores around them to buy, but at present, Shanlan only covers the first and second-tier cities across the country, and the rest of the cities need to be expanded.
