Ono electronic cigarette was founded in March 2019, is an electronic cigarette brand founded by Peng Jinzhou, former president of Hammer Technology, compared with electronic cigarette brands such as RELX, Ono was established for a short time, but because the design of Ono electronic cigarette was completed by Hammer Technology Smartisan Studio, Luo Yonghao also participated in the product promotion of Ono electronic cigarette, and the topic in the social field continued. In August of the same year, Ono completed a round of financing of tens of millions of yuan and invited Edison Chen to promote the product.
Although e-cigarettes do not contain harmful substances such as tar and carbon monoxide, and the harm has been greatly reduced compared to traditional cigarettes, major e-cigarette brands also have natural disadvantages in publicity, after all, e-cigarettes do contain addictive nicotine, and any publicity that can highlight the pleasure of the product will cause minors or non-smokers to try it, which is the main reason why people have been sick. Soon after the launch of Ono's second generation, the state issued a relevant ban, and the impact on Ono was also obvious.
Compared with other brands of e-cigarettes, Ono has done a good job in cultural attributes, which uses a laser hole transfer process to transform the red and white "forbidden" symbol into a brand logo, and in the process of use, the logo indicator will turn into a red light to light up, and the red "forbidden" symbol expresses a restraint on nicotine.
The design of the Ono V0 e-cigarette was designed by Smartisan Studio, and the product design also continued the consistent simple style of Hammer products. In terms of exterior design, the V0's aluminum alloy cigarette stick incorporates two elements, rectangular and arc, which has a better grip than the round cigarette stick, and is not easy to slip off when placed on the tabletop. "Symmetry" is the design highlight of the V0, and the cartridge can be inserted into the cigarette stick regardless of the front and back, making it more portable to use. Not only that, the V0 adopts a Type-C interface on the charging interface, which supports blind plugging of charging.
The Ono V0 has a built-in 350mAh battery that can last up to 24 hours, and the Type-C charging port can charge the stem to a full charge in 60 minutes. At the same time, the built-in chip of the cigarette stem can provide four protections of low voltage, short circuit, oversuction and overcharge. At present, the price of the V0 set is 298 yuan, and the set includes a cigarette stick, a Type-C charging cable and 3 cigarette cartridges.
In the selection of atomizers, V0 uses a micron-level honeycomb ceramic atomization core, which can fully atomize the e-liquid and obtain a dense taste. In terms of oil leakage prevention, Ono atomizer adopts an oil-gas separation design, triple silicone seal and a patented condensate tank design, which minimizes the risk of oil leakage and prevents users from sucking condensate, but the oil leakage is not small.
In August 2019, Ono launched the second-generation e-cigarette V1 and V1 plus, also designed by Smartisan Studio. The V1 is a bit larger than the first generation, but the built-in battery capacity is still 350mAh, and it uses a Type-C charging port, and the top cigarette holder is flat and about 5.5mm thin, making it more comfortable to enter the mouth. V1 also introduces the "anti-greed" vibration design, which inhales fifteen puffs in five minutes, and then vibrates to remind it, which is quite humane, and has three colors, namely carbon black, dark red, and dark green.
The V1 plus is an upgraded version of the V1, with the difference in appearance and accessories, and is currently only available in two colors: the thin red line version and the limited pure white version. The thin red line version is designed with a thin red line black lacquer surface, covered with black lacquer for the overall appearance, and the brand logo and cigarette cartridge joints are made of red copper and gold, and comes with a "hygienic cigarette cap mouthpiece", which is more convenient to carry out; As the name suggests, the pure white version has a white body, and the rest is the same.
Ono has launched a total of 20 flavored cartridges, including original tobacco, mint, mango, and mung bean paste, all of which use nicotine salt formulas and have a nicotine satisfaction close to that of traditional cigarettes. The nicotine content of the original tobacco is 5%, and the nicotine content of several flavored cartridges such as mint, mango, and mung bean paste is 3%, and the price of the cartridge is 99 yuan/3 pieces.
Ono officially claims that its original tobacco flavor cartridges are Virginia tobacco flavors, but due to the presence of glycerin in the e-liquid, its taste is sweeter than traditional cigarettes, and it has a faint tea aroma when smoking. The nicotine content of the mint flavor cartridge is only 3%, but with the excellent e-liquid adjustment, it also has a very unique cooling feeling, with a transparent taste and a good throat sensation. The mango-flavored cartridge has a faint mango fragrance at first taste, but the throat sensation is weak, and the addiction effect is not good. Energy Cow is a sports drink flavor, and users who like to try it out may wish to give it a try.
Nowadays, adults can inquire about "nearby stores" through the official account "Ono Creation Beijing Technology Co., Ltd." or "vvild Ono Member" applet, and during the epidemic, you can call the store to order, and the current coverage of first- and second-tier cities is more, of course, all e-cigarette brands will not provide services for minors.
