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List of product brands > Household daily use > Household daily use > E-cigarettes > E-cigarette brand rankings Updated: 2025-02-21

2025 e-cigarette brand rankings

[2025 E-cigarette Brand Ranking] Relying on the big data of the whole network, the e-cigarette brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of e-cigarettes (in no particular order): JUUL, Vuse, blue, Logic, NRX, PHIX, MOTIONS, If you are querying what brand of e-cigarette is good? This e-cigarette brand ranking list is for your reference only.

  • TOP.1 JUUL

    JUUL United States

    Founded in 2015, JUUL is a very young e-cigarette brand, but according to a report released by Guofu Bank based on Nielsen data, as of September 2018, JUUL has occupied 72% of the market share of the e-cigarette market in the United States, surpassing the previous top four e-cigarette brands in the United States: Renault/British American Tobacco's Vuse, Imperial Tobacco's Blu, Japan Tobacco's Logic and Philip Morris International's MarkTen. Since the invention of e-cigarettes by pharmacist Han Li in 2003, e-cigarettes have gone through several generations of development, from the first and second generations of manually adjusted voltage e-cigarettes to the third generation of chip control power and temperature e-cigarettes, which have been greatly improved in quality and taste. In terms of formula, the first and second generation of e-cigarettes mainly use free alkali nicotine formula e-liquid, this form of nicotine does not adhere to any other substances, due to the high pH value of free alkali nicotine, it is alkaline, and there will be a strong choking sensation at high concentrations, and it is impossible to obtain similar satisfaction to traditional cigarettes by increasing the concentration of nicotine. JUUL Company...

    1
    Score
    89
    popularity
    25692
  • TOP.2 Vuse

    Vuse United States

    Vuse is an e-cigarette brand launched by RJ Reynolds Vapor Company, a subsidiary of Renault Tobacco. Renault Tobacco was once the second largest tobacco company in the United States after Philip Morris before being acquired by British American Tobacco. Over the years, Vuse has led the way in sales in the U.S. with the parent company's strong sales channels. Nielsen data shows that in 2015, Vuse had a 33% market share and was the best-selling e-cigarette brand in convenience stores in the United States. However, with the rise of JUUL, Vuse's market share has been decreasing, and in 2017, JUUL successfully surpassed Vuse to become the No. 1 brand in the United States, and as of August 2018, Vuse's market share in the United States was only 9.6%. RJ Reynolds launched the Vuse e-cigarette brand at a press conference in June 2013, and since then, it has launched four pre-filled e-cigarettes, Vibe, Solo, Ciro and Alto, priced between $10 and $30. Since the amount of fog is an important factor affecting the e-cigarette experience, Vuse uses automatic manufacturing technology to ensure the reliability of the cartridge work, and the design and assembly of Vuse e-cigarettes are also completed in the United States. According to Vuse's internal offer...

    2
    Score
    88
    popularity
    34456
  • TOP.3 blue

    blue United States

    In popular European and American film and television dramas such as "House of Cards", Blu can often be seen. Blu was originally an independent e-cigarette brand, began to sell e-cigarettes in 2008, and was acquired by Lore Lard, the third largest tobacco company in the United States, for $135 million in April 2012. Despite its success in Blu e-cigarettes, Loreillard is still under pressure to survive, and in July 2014, Renault agreed to buy Loreillard for $27.4 billion. Since Renault already has the Vuse e-cigarette brand and has invested heavily in the Vuse brand, in order to avoid violating the anti-monopoly law and alleviate the financial pressure on Renault, Renault's acquisition does not involve the Blu e-cigarette brand, that is, when Loreillard is acquired by Renault, Blu will be sold to Imperial Tobacco. For Imperial Tobacco, the three-way merger has increased its market share in the U.S. tobacco market from 3% to...

    3
    Score
    88
    popularity
    14310
  • TOP.4 Logic

    Logic United States

    Founded in 2010, Logic Technology is one of the top four e-cigarette brands in the United States. In July 2015, Japan Tobacco officially entered the field of e-cigarettes in the United States through the acquisition of Logic, and since then it has become a strong brand in the two major e-cigarette markets in the United Kingdom and the United States. In 2017, Logic ranked third with a 12.4% share of e-cigarettes in the U.S. and 12.3% in the U.K. With the boom in the e-cigarette market and the decline of traditional cigarettes, major tobacco giants are developing Reduced Risk Products (RRPs). Japan Tobacco's RRP products mainly consist of two series, tobacco vapor products and e-cigarette vapor products. Tobacco vapor products produce vapor by heating tobacco, while e-cigarette vapor products heat liquids that contain nicotine but do not contain tobacco, and the two types of products are branded Ploom Tech and Logic, respectively. It is reported that in the first half of 18, the total revenue of Japan Tobacco Company's RRP products was 2.12 billion yen. Although both are harm-reducing products, heat-not-burn and e-vaping are still very different. Heat-not-burn relies on battery heating to heat the special tobacco leaves enough to release nicotine...

    4
    Score
    87
    popularity
    20613
  • TOP.5 NRX

    NRX United States

    NRX is an e-cigarette brand integrating product development and production, which was established in the United States in 2014 and has its own independent e-cigarette oil factory. With the outbreak of the cigarette market, NIV was born in 2018 and has become a tool for many smokers. The development method of nicotine salt and the technological breakthrough of ceramic atomizer have continuously lowered the threshold of small smoke. However, there are subtle differences between different brands of cigarettes. In the selection of atomizers, Neway uses Maxwell's FEELM ceramic atomizer. FEELM ceramic atomizer is the most influential technology in the field of small smoke, and its ceramic honeycomb hole design can make every drop of oil through the small hole fully heated, and the atomized smoke is more delicate. RELX uses the third-generation honeycomb ceramic atomizer, which has tens of thousands of micropores with a honeycomb diameter of 0.01mm, while the honeycomb diameter of the NIV atomizer is even larger, with a diameter of 0.1mm. The micropores are too large, which may not be conducive to the atomizer to fully analyze the e-liquid, and subjectively it is manifested as a lack of strong taste. In the blending of pod flavors...

    5
    Score
    85
    popularity
    18307
  • TOP.6 PHIX

    PHIX United States

    PHIX is an e-cigarette brand launched by MLV, a well-known e-liquid brand in the United States, which was launched in the United States at the end of 2016 and caused quite a stir at the beginning of its release. Thanks to the support of e-liquid manufacturers, PHIX e-cigarette cartridges have an outstanding e-liquid taste and ultra-high imitation tobacco taste, and sales quickly reached 300,000 sets within a few months of its release. As early as the second generation of e-cigarettes became popular, MLV was the favorite e-cigarette oil brand of e-cigarette players, and its Brewell blender series and MYLK milk series are also the world's most popular e-cigarette oil series. Although there are many small cigarette brands on the market, there are very few brands with a rich group of pods like PHIX, and if you want to experience as many pod flavors as possible, PHIX is undoubtedly the first choice. At present, the PHIX set is priced at 198 yuan, and the set contains 1 rod and 2 cartridges. Brewell is the pioneer of nicotine salt e-liquid, and PHIX's cartridges also mostly use nicotine salt formula e-liquid. PHIX pods are available in 5% and 1.8% pods.

    6
    Score
    83
    popularity
    13048
  • TOP.7 MOTIONS

    MOTIONS United States

    MOTIONS is an e-cigarette brand owned by MAGMA in the United States. MAGMA is mainly engaged in the development and sales of e-cigarettes, and most of the company's core management are from well-known tobacco giants at home and abroad. Since 2017, MAGMA has focused on ready-to-smoke cigarettes, creating two brands, MOTIONS and MOJO, with MOTIONS focusing on pre-filled e-cigarettes and MOJO focusing on disposable cigarettes. The MOTIONS brand was founded in 2018, and many users will feel a little unfamiliar with MOTIONS, but in fact, the beta version of MT launched by MOTIONS in the Chinese market in the early years was all the rage. After three generations of product innovation, MT completed the upgrade of the entire line of brands and products in 2018, and MT officially changed its name to MOTIONS. In December 2018, MOTIONS officially entered the Chinese e-cigarette market after receiving a Pre-A round of investment of 10 million US dollars from Zhen Fund. Compared with the previous generation of MT products, MOTIONS has been greatly improved in terms of product appearance and performance, in terms of appearance, the breathing lamp has changed from the original droplet shape to a ring shape, and the lighting effect is also brighter. Although both MT and MOTIONS use magnetic adsorption to connect pods...

    7
    Score
    82
    popularity
    8080
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List of related product brands

Top e-cigarette brands

  • 1 34456 Vuse

    Vuse

    Vuse is an e-cigarette brand launched by RJ Reynolds Vapor Company, a subsidiary of Renault Tobacco. Renault Tobacco was once the second largest tobacco company in the United States after Philip Morris before being acquired by British American Tobacco. Over the years, Vuse has relied on the parent company

  • 2 25692 JUUL

    JUUL

    Founded in 2015, JUUL is a very young e-cigarette brand, but according to a report released by Guofu Bank based on Nielsen data, as of September 2018, JUUL has occupied 72% of the market share of the e-cigarette market in the United States, surpassing the top four electronics in the United States

  • 3 20613 Logic

    Logic

    Founded in 2010, Logic Technology is one of the top four e-cigarette brands in the United States. In July 2015, Japan Tobacco officially entered the field of e-cigarettes in the United States through the acquisition of Logic, and since then it has become a strong brand in the two major e-cigarette markets in the United Kingdom and the United States. In 2017, Log

  • 4 18307 NRX

    NRX

    NRX is an e-cigarette brand integrating product development and production, which was established in the United States in 2014 and has its own independent e-cigarette oil factory. NIV's predecessor was a manufacturer of e-liquid under brands such as ICE-BRG and TeaUP, and it accumulated a lot of popularity in the early years

  • 5 14310 blue

    blue

    In popular European and American film and television dramas such as "House of Cards", Blu can often be seen. Blu started as an independent e-cigarette brand that began selling e-cigarettes in 2008 and was acquired by Loreillard, the nation's third-largest tobacco company, for $135 million in April 2012.

  • 6 13048 PHIX

    PHIX

    PHIX is an e-cigarette brand launched by MLV, a well-known e-liquid brand in the United States, which was launched in the United States at the end of 2016 and caused quite a stir at the beginning of its release. Due to the support of e-liquid manufacturers, PHIX e-cigarette cartridges have an outstanding e-liquid taste and an ultra-high simulated cigarette taste

  • 7 8080 MOTIONS

    MOTIONS

    MOTIONS is an e-cigarette brand owned by MAGMA in the United States. MAGMA is mainly engaged in the development and sales of e-cigarettes, and most of the company's core management are from well-known tobacco giants at home and abroad. Since 2017, MAGMA has been established with a focus on ready-to-smoke cigarettes

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