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List of product brands > Household daily use > Household daily use > Heat-not-burn e-cigarettes > Heat-not-burn e-cigarette brand rankings Updated: 2025-02-21

2025 heat-not-burn e-cigarette brand rankings

[2025 Heat-not-burn e-cigarette brand ranking] Relying on the big data of the whole network, the heat-not-burn e-cigarette brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of heat-not-burn e-cigarettes (in no particular order): iQOS, Believe, Lil, Plum, Kuanzhai Kung Fu, If you are querying what brand of heat-not-burn e-cigarettes is good? This heat-not-burn e-cigarette brand ranking list is for your reference only.

  • TOP.1 iQOS

    iQOS United States

    Heat-not-burn e-cigarette refers to a device that evaporates the tobacco flavor and nicotine in special tobacco by baking at a low temperature (200-350°C) for human smoking. Since this heating method has no combustion process, it will not produce tar, carbon monoxide and other traditional cigarette hazards, which greatly reduces the harm to people. IQOS is the world's first heat-not-burn e-cigarette brand, which was launched in 2014 by the world's largest tobacco company, Philip Morris International (Marlboro's parent company), and caused great market response. According to IQOS research, IQOS hazards are reduced by 90% compared to traditional cigarettes. IQOS products were first piloted in Italy and Japan, and have been a huge success with their excellent product experience and first-mover advantage, with an astonishing 70% customer conversion rate. In 2017, IQOS had total sales of $3.6 billion, accounting for about 72% of the global share of heat-not-burn tobacco products. The success of IQOS is inseparable from Philip Morris International's expertise in the research and development of new tobacco products. In the context of the decline in sales of traditional tobacco due to policy control in various countries...

    1
    Score
    86
    popularity
    21335
  • TOP.2 Believe

    Believe United Kingdom

    With the success of IQOS, major tobacco giants have also carried out research and launched their own heat-not-burn e-cigarette products. In 2016, British American Tobacco, the world's second-largest tobacco giant, launched its heat-not-burn product Believe in Sendai, Japan, and in just 10 weeks, Believe's share of Sendai's large convenience store chain reached 5.4%. At the end of 2017, Believe pods accounted for 3.6% of all cigarette sales in Japan. British American Tobacco only began to deploy NGPs (Next Generation Products) products including steam and tobacco heating products in 2010, which is later than Philip Morris International. Since 2011, British American Tobacco has acquired well-known e-cigarette companies such as Protabaco, Creative, CHIC, and Ten Motives, and in 2017, it acquired Renault Tobacco, the second largest tobacco giant in the United States, and pocketed six e-cigarette brands under Renault. In addition to the acquisition, BAT itself has also increased its investment in the research and development of NGPs, and as of 2017, BAT has invested more than US$2.5 billion in research and development of NGPs. At present, British American Tobacco has a total of VUSE, Vype, Chic, Believe and other NGPs products...

    2
    Score
    84
    popularity
    27702
  • TOP.3 Lil

    Lil Korea

    IQOS entered the Korean market in June 2017, which sparked a new cigarette revolution in South Korea, and in 2018, heat-not-burn cartridges firmly accounted for more than 10% of cigarettes. With the hot sale of heat-not-burn e-cigarettes in South Korea, KTG, the world's fifth-ranked South Korean tobacco giant, has also invested a huge amount of money in the research and development of heat-not-burn e-cigarette Lil. However, IQOS still holds the largest share of heat-not-burn new tobacco in South Korea, around 50-60%, followed by Lil and Believe. Under the patent barrier of IQOS and Believe, Lil had to find another way, which uses a cylindrical heating needle to heat, and circumvents the patent risk of other manufacturers by rotating the pod and then pumping it out. Since the heat of the cylindrical heating needle spreads outward from the center, the heating of the tobacco is relatively uniform, so there is no problem with inconsistent taste as in products that are heated in a ring shape such as Believe. Because the heating equipment will leave tobacco stains in the process of heating tobacco at low temperatures, so it needs to be cleaned frequently, Lil's cylindrical heating needle is more convenient to clean than IQOS heating sheet, and it is not easy to break, but because the cylindrical heating needle is in contact with tobacco...

    3
    Score
    83
    popularity
    12834
  • TOP.4 Plum

    Plum Japan

    Nippon Tobacco is the largest tobacco manufacturer in Japan, accounting for 60% of the Japanese tobacco market share, with the popularity of the new type of heat-not-burn tobacco, Nippon Tobacco has also developed the corresponding tobacco harm reduction product Plum, but under the impact of heat-not-burn equipment such as IQOS, Plum has lagged behind significantly. According to Nomura estimates, IQOS and Believe accounted for 71.8% and 20.1% of Japan's market share in 2018, respectively, while Plum was only 8.1%. Plum's first generation, Plum TECH, was launched in 2016 and is priced at 3,000 yen. Strictly speaking, Plum TECH is a tobacco vapor product, which does not directly heat the tobacco roll like heat-not-burn equipment, but produces steam by heating the liquid in the smoke tube, and then produces the smoke flavor through its special tobacco capsule. Not suitable for users with a large smoking craving. The exterior of the Plum TECH has a pen-like design, which is more suitable for young women due to its light taste and low smoke. ...

    4
    Score
    82
    popularity
    23890
  • TOP.5 Wide and narrow kung fu

    Wide and narrow kung fu Sichuan

    According to the statistics of heat-not-burn cigarette patents from 1985 to 2016 announced by the China Intellectual Property Office, the three branches of China Tobacco in Yunnan, Hubei and Sichuan and Chongqing ranked second, third and fourth respectively with more than 40 invention patents. Although China Tobacco has many patents in the field of heat-not-burn, its technical influence is not as high as that of foreign tobacco companies due to the low frequency of its patents being cited. In October 2015, the State Tobacco Monopoly Administration decided to split Sichuan and Chongqing China Tobacco, dividing them into two companies, Sichuan Tobacco and Chongqing China Tobacco. Sichuan China Tobacco has launched a total of four heat-not-burn equipment, namely Kung Fu 1.1, Kung Fu 1.2, Kung Fu MINI and Kung Fu 1.3, priced between 400-600 yuan, and the wide and narrow Kung Fu cartridges are priced at 560 yuan per piece. Kung Fu 1.1 is a classic model, and 1.2 is a commemorative model of the 2018 World Cup in Russia, both of which are pen designs, and there is no difference in functionality except for the difference in cap color. IQOS's patent...

    5
    Score
    80
    popularity
    26334
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Top heat-not-burn e-cigarette brands

  • 1 27702 Believe

    Believe

    With the success of IQOS, major tobacco giants have also carried out research and launched their own heat-not-burn e-cigarette products. In 2016, British American Tobacco, the world's second-largest tobacco giant, launched its heat-not-burn product Believe in Sendai, Japan, in just 10 weeks.

  • 2 26334 Wide and narrow kung fu

    Wide and narrow kung fu

    According to the statistics of heat-not-burn cigarette patents from 1985 to 2016 announced by the China Intellectual Property Office, the three branches of China Tobacco in Yunnan, Hubei and Sichuan and Chongqing ranked second, third and fourth respectively with more than 40 invention patents. Although

  • 3 23890 Plum

    Plum

    Nippon Tobacco is the largest tobacco manufacturer in Japan, accounting for 60% of the Japanese tobacco market share, with the popularity of heat-not-burn new tobacco, Nippon Tobacco has also developed the corresponding tobacco harm reduction product Plum, but under the impact of heat-not-burn equipment such as IQOS,

  • 4 21335 iQOS

    iQOS

    Heat-not-burn e-cigarette refers to a device that evaporates the tobacco flavor and nicotine in special tobacco by baking at a low temperature (200-350°C) for human smoking. Since there is no combustion process in this heating method, it will not be produced

  • 5 12834 Lil

    Lil

    IQOS entered the Korean market in June 2017, which sparked a new cigarette revolution in South Korea, and in 2018, heat-not-burn cartridges firmly accounted for more than 10% of cigarettes. With the hot sale of heat-not-burn e-cigarettes in South Korea, Korean tobacco ranks fifth in the world

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