List of product brands > Face makeup > Eye makeup > eye shadow > Eyeshadow brand rankings Updated: 2025-02-21

2025 Eyeshadow Brand Rankings

[2025 Eyeshadow Brand Ranking] Relying on the big data of the whole network, eyeshadow brands selected according to eyeshadow brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order): TOM FORD, ADDICTION, SUQQU, LUNASOL, Charlotte Tilbury, URBAN DECAY, CHANEL, Dior, NARS, M·A· C Eyeshadow, Excel, Referred, KATE, ZOEVA, ColourPop, NYX, if you are looking for what brand of eyeshadow is good? This eyeshadow brand ranking list is for your reference only.

TOP.1

TOM FORD United States

Tom Ford is an all-round eyeshadow, there are eyeshadows that are more colorful, eyeshadows that blend better, and more delicate than powder, but there are eyeshadows that are better than TF in every way. Just like TF's most famous big sequins, the glitter is delicate and very glossy, and the glitter eyeshadow on the market is generally relatively rough due to the large sequins particles, so it is easy to get dirty if you choose it carelessly, while TF's sequins are delicate and silky, and the upper eye is very obedient, almost zero flying powder, and it can be put in place at one time with a light touch, and the ductility is excellent. THE TOM FORD FOUR-COLOR EYESHADOW PALETTE HAS THE HIGHEST APPEARANCE RATE IN THE EXPENSIVE EYESHADOW WORLD. Among them, the No. 04 color Honey Moon and the No. 20 color Disco Dust are very popular, the former is more intense and saturated reddish-brown, and the four colors are very outstanding whether they are used alone or with each other. Although most people on the Internet call color 04 a red plate, the upper eye effect is more biased towards brown, if you want to accentuate the red tone, you can accentuate the red pink block color, and at the same time blend the upper and lower eye tails. However, for users who are not good at eye makeup, the No. 04 color...

1

Score

90

popularity

6868
TOP.2

ADDICTION Japan

ADDICTION is a member of the Japanese KOSÉ Group, helmed by Ms. Ayako, the former makeup director of NARS, and the products have a vague shadow of NARS in terms of packaging and color matching, so they are also known as Asian NARS. In the ADDICTION product line, the monochrome addiction eyeshadow is the most well-known, with a simple and capable packaging with nearly 100 shades, and the characteristics of free combination, it is very popular, if you are a master of playing with color, ADDICTION is definitely the best playground. There are as many as 99 normal colors of addictive eyeshadow, and limited colors are launched from time to time, and these colors are graded every 11 colors, and the color matching options are quite rich. FOR EXAMPLE, THE PRACTICAL AND VERSATILE EARTH TONES, ADDICTIVE EYESHADOW IS AVAILABLE IN MATTE BROWN IN THE SIXTH SHADE AND PEARL BROWN IN THE SEVENTH SHADE OF MATTE BROWN, 11 PEARLESCENT TEXTURES, AND DIFFERENT SHADES OF EARTH TONES. It can be said that ADDICTION is far more detailed and rich in eyeshadow color matching than similar brands. IF YOU'RE A MAKEUP EXPERT OR HAVE AN OPINION ON HOW TO MATCH COLORS, ADDICTION'S MONOCHROME EYESHADOW IS A GREAT CHOICE. Compared to the M.A.C and NARS monochrome eyeshadows, the freshness...

2

Score

88

popularity

15570
TOP.3

SUQQU Japan

If you want to say that there are brands on the market that really make cosmetics into works of art, SUQQU is definitely one, and one of them has to be mentioned is its classic product eyeshadow. Whether it is the naming of the color number or the grasp of the color is very expressive, such as Cangxing, Qiankong, and First Frost, it is simply named after the color spectrum, but it allows users to experience the artistic conception in it, even the most difficult color matching is very harmonious in the color palette of SUQQU. SUQQU eyeshadows are known in the industry for their outstanding powder quality, which is very delicate and soft, with good coloration and grip, and can be blended very naturally with a single touch on the eyes, and the ductility is excellent. On top of that, SUQQU eyeshadows hold strongly, and fading, dullness, or cloudiness after a long period of makeup are not a problem for SUQQU, which is a boon for commuters who are tired of touching up makeup when they are out and about. For users who are accustomed to the European and American eye socket drawing method, they will be a little unaccustomed to the Japanese eyeshadow SUQQU when they first come into contact with it, and the saturation of the color is lower than that of European and American eyeshadows such as Tom Ford and Urban Decay, and it needs to be layered many times to have a strong color contrast effect. Therefore...

3

Score

87

popularity

7074
TOP.4

LUNASOL Sun and Moon Crystal Japan

Compared with SUQQU, which is also a subsidiary of Kanebo Group, LUNASOL brand positioning is low-key, and most of the makeup products mainly meet the needs of daily nude makeup, and even leave the impression of LUNASOL = earth color. For example, the most popular eyeshadow series was launched in 07, and this earthy eyeshadow with a nude makeup focus helped LUNASOL reach the pinnacle of the brand, and the most classic Beige Beige was born here. Beige Beige, as the ancestor eyeshadow palette of nude makeup, focuses on simple, everyday makeup, and the four colors are based on earth tones, although it is light, the color rendering of the makeup effect is amazing, without overemphasizing the color of the eyes, but bringing out the cleanliness and three-dimensionality of the overall makeup. Beige Beige's pearlescent and delicate pearlescent finish is slightly matte at first glance, making it perfect for creating nude makeup that looks like nothing. The four-panel eyeshadow palette has always been LUNASOL's most classic series, and in 2019, LUNASOL integrated the 07-year-old earth color series of radiant and translucent skin, and launched a 10-color earth color gradient eyeshadow palette, from light white to dark brown, from glossy light, to foggy dark, which can be mixed with adjacent colors, or single...

4

Score

84

popularity

7932
TOP.5

Charlotte Tilbury United Kingdom

Charlotte Tilbury, who served as Tom Ford's chief makeup artist, launched her eponymous makeup brand in 2013, and also participated in the research and development of TF makeup lines in the early years. In fact, Charlotte Tilbury is not affordable, and is still in the high-end range compared to many eyeshadow brands. Charlotte Tilbury's makeup gives people a strong and sharp feeling, but from the perspective of the product alone, Charlotte Tilbury's overall style is milder and lighter than TF, and some seemingly gorgeous color palettes such as Glamour Muse, Uptown Girl, etc., are more compact, basically no flying powder, the color rendering of the upper eye is not too heavy, the ductility is excellent, and the difficulty of control is relatively low. Although it is not as delicate as Tom Ford in terms of powder, it is still a standout among European and American eyeshadows. It can be seen that Charlotte Tilbury's eyeshadow prefers mercerized and pearlescent textures, and it is basically difficult to see the existence of pure matte discs, but the sequins are very brilliant, very close to the texture of TF, and even the different shades are better than the same kind of TF...

5

Score

83

popularity

14427
TOP.6

URBAN DECAY United States

Since the first launch of the Naked Palette eyeshadow set in 2010, Urban Decay has become a favorite of many users for its convenient and durable box of 12 colors, which can be used to create different makeup looks, and has become famous overnight. It has evolved from the first generation to the third generation, and other limited editions have been released from time to time, which has made fans go crazy, and it is said that even Princess Kate of the United Kingdom and Michelle Obama, the former first lady of the United States, are loyal users. The Naked 1, which has made a name for itself for Urban Decay, is a practical and versatile earth color palette, with a warm color system on the whole, with a slight metallic texture, adhering to the characteristics of European and American eyeshadows, with excellent color rendering, with a smooth and delicate cream texture, although there is a little problem with flying powder, but it does not affect the makeup overall, plus rich color matching, one plate can be matched with a variety of styles of eye makeup, no wonder a number of celebrities are so fascinated by it. In 2018, Urban Decay announced that it would discontinue the production of Naked 1, which brought in more than $1 billion in sales, and held a funeral for it, and the eyeshadow is currently difficult to buy. Although one generation has passed, Naked2 and 3 have been released one after another, as well as the very popular Naked Heat and Naked Ch...

6

Score

82

popularity

9193
TOP.7

CHANEL France

Luxury brands do beauty cross-border, CHANEL is a veteran member of it, does not cooperate with professional cosmetics companies, independent brands go it alone, although accompanied by a lot of doubts and criticism, but the popularity of its makeup products has always been high, occupying an extremely important position in the industry. Popularity is fleeting, but style is eternal, CHANEL has been working in the beauty industry for many years, but what has not changed is its elegant and classic style, for quite stylish and pragmatic users, CHANEL is a never-error-proof choice. In recent years, CHANEL has revised the old Les 4 Ombres four-color eyeshadow, which has changed from the previous rough texture to a moist powder eyeshadow, which greatly improves the delicacy, color and shine, and the effect of lasting makeup is also better. CHANEL's new four-color eyeshadow adds a more clear polarized shade, which means that it contains two glitters with different gloss levels, which have a different effect at each angle as the light is reflected. Not limited to the exaggerated cool tones on the eyes, even warm tones are also made...

7

Score

81

popularity

16504
TOP.8

Dior France

From the moment the first Brilliant Blue Gold lipstick was created, Dior began its own makeup line, and later fragrances, primers and eyeshadows became a natural hit. Luxury brands have long been criticized for their lack of professionalism in launching beauty products, and the launch of the BACKSTAGE collection in 2018 is a testament to Dior's expertise. The nine-square eyeshadow of the BACKSTAGE makeup series is an eyeshadow with mixed reviews from Dior, and many people think that its packaging is too cheap and it is better than an open-shelf eyeshadow. The main selling point of this eyeshadow is the exclusive product of the Dior makeup artist backstage, and it has launched a cool palette with plums and a warm palette with earth tones, with the warm palette of soft tones and more suitable for Asian skin tones. In the nine-square grid eyeshadow, the cream near-skin color block eye base, the light color block outlines the eye head lying silkworm, in which the eye base performs well, although the wax film is heavy, but it can really help the eyeshadow blend more smoothly, the color rendering is higher, and it is not easy to accumulate lines. This eyeshadow is highly combinable, and can be derived from at least 6 to 12 eye makeup methods, and it can also be used in other eyeshadow palettes.

8

Score

80

popularity

19437
TOP.9

NARS United States

NARS has always shown people with a simple and cool image, different from its cold black and white frosted packaging, NARS's color scheme is extremely rich and bold whether it is blush or eye shadow, especially the ambiguous and provocative naming of the blush color number, which is appropriate and makes people think about it at the same time, and the name of the old makeup driver is well deserved. Founded in the United States in 2000 under the umbrella of Japan's Shiseido Group, NARS has launched an upgraded version of its eyeshadows, including 16 two-tone eyeshadows that are easy to carry on the go and 60 monochrome eyeshadows divided into four major textures. The textures of the upgraded eyeshadows have improved considerably, with loose powders and coarser grains, a softer touch and more ideal spreadability on the eyelids. The two-tone eyeshadow is NARS' signature eyeshadow and is named after the place name of the collection, although there are only two colors in each panel, but the light base is used and the dark color is enhanced, and the combination of two colors is enough to create a complete gradient eye makeup, and it has good compatibility with other eyeshadows. Kuala Lumpur is one of the most popular. This eyeshadow for roses...

9

Score

79

popularity

9149
TOP.10

M·A· C Mico United States

For those who love to play with makeup, M.A.C is definitely the best playmate, whether it's lipstick, eyeshadow or blush, only you can't think of it, without the colors that M.A.C is stingy to launch, its exaggerated and bold level will meet all your needs. In the early years, Madonna became popular when she used M.A.C's red lipstick Russian Red in her photos. Nowadays, M.A.C, as a makeup brand for the stage, screen and backstage, has a high degree of professionalism. In 2018, M.A.C launched 6 personalized eyeshadow palettes, each with 9 colors, 8 eyeshadow shades plus a highlighter or blush, and named them Girls Drama Eyeshadows, namely Basic Bitch, Mischief Minx, Prissy Princess, Rockin Rebel, Power Hungry and Fashion Fanatic, each representing a different style of makeup. Mischief Minx leopard print palette, brown orange pumpkin color, with high color practicality, is an eyeshadow that does not pick skin tones in the drama series, if you don't know how to choose, you might as well start with this plate. The Fashion Fanatic graffiti palette presents a pink-purple color, including two pearlescent colors and six matte colors, with a high gloss and caramel color, and the color combination is not only...

10

Score

78

popularity

13732
TOP.11

Excel Japan

Excel is a subsidiary of Tokiwa Pharmaceutical Co., Ltd., which was founded in 1949. Excel eyeshadow is known as the king of open shelves, has won the top three in the eyeshadow department of the Japanese Cosme Awards many times, and is one of the most popular eyeshadows in the overseas shopping list. Excel has always been a cheap alternative to LUNASOL, and all five eyeshadows in the series are earthy shades, no matter which one is suitable for daily use, in line with the characteristics of Japanese nude makeup. Although compared to LUNASOL, Excel is obviously not so good in terms of color matching and packaging design, but its powder is soft and soft, and the color rendering is moderate, making it a very cost-effective choice. Similarly, Excel also has the common problem of Japanese eyeshadow, which lacks the color that emphasizes the eye socket, which is very different from the rich styles such as Tom Ford and Urban Decay. For novices, eyeshadows that are too pigmented are more difficult to master, and Japanese eyeshadows with medium color rendering are more practical as practice. Excel Nude Deep Eyeshadow Eyeshadow is based on different shades of coffee, and is paired with colors such as orange and pink. Because its colors are very similar, many people don't know when they first come into contact with Excel nude deep eyeshadows...

11

Score

76

popularity

18972
TOP.12

Referred Japan

Referred is an open-frame brand owned by KOSE, and Addiction is a sibling of the same mother. Referred is best known for its eyeshadow palette, which is loved by young users for its affordable price and good eye effect. The latest launch in 2019 MY NUDY EYES also continues the characteristics of Japanese eyeshadow nude makeup, and a total of five eyeshadow palettes based on universal nude colors have been launched. Since they are all nude, the difference between each plate is not too big. The selling point of this eyeshadow palette is to emphasize the matching of eyeshadow and skin tone, BE1 is suitable for users with fair skin and light hair color; The second color of BE2 is slightly pink, showing a more ruddy and complexed eye makeup; BE4 is golden brown, suitable for users with golden hair color; BE5 is more suitable for users with dull blue hair color and gray overall; The BE3 is the most versatile and skin-neutral one. For a richer, more pigmented eyeshadow, opt for Referred's most popular dazzling eyeshadow, also known as the Lace Quad Palette, with the red-toned PK3 being the most prominent. The general open-shelf eyeshadow is mostly earthy and pink,...

12

Score

75

popularity

13469
TOP.13

KATE Kaido Japan

KATE is a brand of Kanebo, a subsidiary of Japan's Kao Group, and its makeup products are popular for affordable and affordable makeup products, as well as eyeshadow, eyebrow powder and eyeliner. With Excel and Referred, which are both Japanese open-shelf brands, the eyeshadows launched by KATE are very similar in both powder and color, but the difference is that KATE eyeshadows focus on creating a three-dimensional effect, which is more flamboyant than the above two brands. The backbone reshaping eyeshadow is KATE's well-deserved trump card, and it has endured for many years after its launch. In the backbone reshaping eyeshadow palette, a deep bronzer that accentuates natural shadows and blends with pearlescent light enhances the three-dimensional effect of eye makeup. This eyeshadow is currently available in 6 shades: pearlescent brown, crushed golden brown, warm tea brown, copper brown, russet brown, and matte brown. KATE Gradient Scheming Eyeshadow Box has a total of 5 theme color groups: Modern Red Brown, Natural Orange Brown, Sexy Burgundy, Deep Olive and Mist Gray Blue.

13

Score

74

popularity

20069
TOP.14

ZOEVA Germany

German makeup brand Zoeva started as a makeup brush in the early years, and after developing makeup, it gained a lot of fans with its excellent color matching and high cost performance, and laid a foundation in the beauty industry, among which the famous Caramel Melange Palette pumpkin plate contributed to it. The reason why it is called a pumpkin plate is because this eyeshadow palette is a very autumn-winter orange brown color in terms of color matching, with a matching ratio of 6 matte and 4 pearlescent, especially the bright orange in it, which has a brilliant effect on the eyes. Generally, the bright gold in eyeshadow needs to be superimposed many times, but the light gold of the pumpkin plate can be unexpectedly in place at one time, and the color is good, which is worth buying. The warm and sweet COCOA BLEND chocolate plate is the perfect plate for beginners in Zoeva. Its color scheme is inspired by truffle-hued nougat, and the colors include earthy orange, burgundy, maple and other popular colors for autumn and winter, and are presented in matte matte, matte sequin, satin, pearl, metallic, sequin, glass and other colors, one plate can create a variety of styles of makeup, cost-effective. For ladies who are visually sense-first,...

14

Score

73

popularity

14203
TOP.15

ColourPop United States

Colourpop can be called the ZARA of the beauty industry, the texture is very delicate, pearlescent is very easy to use, and the monochrome eyeshadow is only $5 a piece, Colourpop is like the king of makeup value for money in the hearts of beauty lovers. ColourPop quickly took over the market with its wide range of styles and affordable prices, and in 2015 it was named the fastest growing makeup brand of the year by WWD (Women's Wear Times). Mashed potato eyeshadow is its famous work, and the reason why it has become popular is because it is a semi-powdery, half-pasty powder, which is moist to the touch, and can cause depressions when pressed hard, and has a good performance in terms of color rendering and durability. However, it is precisely because of this special texture that the soft waxy aging is short, and the ease of drying has become its biggest defect. In addition to mashed potato eyeshadows, Colourpop has also launched a general pressed powder eyeshadow with a wide range of colours and affordable features, such as YES, PLEASE and GIVE IT TO ME STRAIGHT, two 12-colour eyeshadows that have gained popularity. Compared to similar European and American eyeshadows, Colourpop's pressed powder eyeshadows are slightly lacking in color, but for beginners or those who prefer a lighter look,...

15

Score

72

popularity

12886
TOP.16

NYX United States

NYX is an open-shelf makeup brand from the United States, known as affordable M.A.C, whether it is eyeshadow lipstick or base makeup, it has a high value for money. If you search for the NYX keyword on major websites, you can see that many beauty bloggers have made Amway videos about it, and its popularity can be seen. There are 4 different colors in the professional backstage playful 16-color eyeshadow palette, among which Warm Neutrals is known as the affordable CHANEL 268 for its practical and versatile color scheme, making it the most popular eyeshadow palette in NYX. Adhering to the characteristics of high color rendering of European and American eyeshadows, it is suitable for users who like European and American eye makeup. Among the affordable eyeshadows, the powder quality of NYX is worthy of recognition, and it is still delicate and smooth, but there is still a problem of flying powder. In order to make it easier to travel and carry, NYX has also launched a six-color version of the travel portable pack, which includes two best-selling colors and two new colors, especially for users who need to go out a lot. ...

16

Score

67

popularity

16824

Brand Included Brand Claim

List of related product brands

Top eyeshadow brands

1 20069
KATE Kaido

KATE is a brand of Kanebo, a subsidiary of Japan's Kao Group, and its makeup products are popular for affordable and affordable makeup products, as well as eyeshadow, eyebrow powder and eyeliner. Like Excel and Referred, which are both Japanese open-shelf brands, KATE's eyeshadows are very similar in both powder and color
2 19437
Dior

From the moment the first Brilliant Blue Gold lipstick was created, Dior began its own makeup line, and later fragrances, primers and eyeshadows became a natural hit. For a long time, luxury brands have been criticized for their lack of professionalism in launching beauty products
3 18972
Excel

Excel is a subsidiary of Tokiwa Pharmaceutical Co., Ltd., which was founded in 1949. Excel eyeshadow is known as the king of open shelves, has won the top three in the eyeshadow department of the Japanese Cosme Awards many times, and is one of the most popular eyeshadows in the overseas shopping list. Excel has always had
4 16824
NYX

NYX is an open-shelf makeup brand from the United States, known as affordable M.A.C, whether it is eyeshadow lipstick or base makeup, it has a high value for money. If you search for the NYX keyword on major websites, you can see that many beauty bloggers have taken Amway videos for it and are very popular
5 16504
CHANEL

Luxury brands do beauty cross-border, CHANEL is a veteran member of it, does not cooperate with professional cosmetics companies, independent brands go it alone, although accompanied by a lot of doubts and criticism, but the popularity of its makeup products has always been high, occupying an extremely important position in the industry
6 15570
ADDICTION

ADDICTION is a member of the Japanese KOSÉ Group, helmed by Ms. Ayako, the former makeup director of NARS, and the products have a vague shadow of NARS in terms of packaging and color matching, so they are also known as Asian NARS. In the ADDICTION product line, monochrome eyeshadow is the most well-known.
7 14427
Charlotte Tilbury

Charlotte Tilbury, who served as Tom Ford's chief makeup artist, launched her eponymous makeup brand in 2013, and also participated in the research and development of TF makeup line in the early years
8 14203
ZOEVA

German makeup brand Zoeva started as a makeup brush in the early years, and after developing makeup, it gained a lot of fans with its excellent color matching and high cost performance, and laid a foundation in the beauty industry, among which the famous Caramel Melange Palette pumpkin plate contributed to it. That's why it's called
9 13732
M·A· C Mico

For those who love to play with makeup, M.A.C is definitely the best playmate, whether it's lipstick, eyeshadow or blush, only you can't think of it, without the colors that M.A.C is stingy to launch, its exaggerated and bold level will meet all your needs. In his early years, he was due to McDonald's
10 13469
Referred

Referred is an open-frame brand owned by KOSE, and Addiction is a sibling of the same mother. Referred is best known for its eyeshadow palette, which is loved by young users for its affordable price and good eye effect. The latest launch of 2019 is MY NUDY EYES real me nude
11 12886
ColourPop

Colourpop can be called the ZARA of the beauty industry, the texture is very delicate, pearlescent is very easy to use, and the monochrome eyeshadow is only $5 a piece, Colourpop is like the king of makeup value for money in the hearts of beauty lovers. With a complete range of styles and affordable prices, ColourPop has quickly taken over the market and is still there
12 9193
URBAN DECAY

Since the first launch of the Naked Palette eyeshadow set in 2010, Urban Decay has become a favorite of many users for its convenient and durable box of 12 colors, which can be used to create different makeup looks, and has become famous overnight. It has evolved from the first generation to the third generation, and has been launched from time to time
13 9149
NARS

NARS has always been a simple and cool image, different from its frivolous black and white frosted packaging, NARS's color scheme is extremely rich and bold, especially the blush color name is ambiguous and provocative, which is appropriate and reminiscent
14 7932
LUNASOL Sun and Moon Crystal

Compared with SUQQU, which is also a subsidiary of Kanebo Group, LUNASOL brand positioning is low-key, and most of the makeup products mainly meet the needs of daily nude makeup, and even leave the impression of LUNASOL = earth color. For example, the radiant skin launched in 07 is its best-selling eyeshadow series
15 7074
SUQQU

If you want to say that there are brands on the market that really make cosmetics into works of art, SUQQU is definitely one, and one of them has to be mentioned is its classic product eyeshadow. Whether it is the naming of the color number or the grasp of the color, it is very expressive, such as Cangxing, Qiankong, and the first frost, but it is simple
16 6868
TOM FORD

Tom Ford is an all-round eyeshadow, there are eyeshadows that are more colorful, eyeshadows that blend better, and more delicate than powder, but there are eyeshadows that are better than TF in every way. Just like TF's most famous big sequin, flash

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2025 Eyeshadow Brand Rankings

TOM FORD United States

ADDICTION Japan

SUQQU Japan

LUNASOL Sun and Moon Crystal Japan

Charlotte Tilbury United Kingdom

URBAN DECAY United States

CHANEL France

Dior France

NARS United States

M·A· C Mico United States

Excel Japan

Referred Japan

KATE Kaido Japan

ZOEVA Germany

ColourPop United States

NYX United States

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