2025 mascara brand rankings

[2025 Mascara Brand Ranking] Relying on the big data of the whole network, mascara brands selected according to mascara brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order): Helena Rubinstein, Eyeko, LANCOME, CLINIQUE, FASIO, dejavu, Kiss Me, RIMMEL, MaxFactor, Love Mirror, Mistine, Maybelline, Flamingo, if you are looking for what brand of mascara is good? This list of mascara brands is for your reference only.

  • TOP.1 Helena Rubinstein 赫莲娜

    Helena Rubinstein 赫莲娜 France

    Recommended items: Helena Cheetah Mascara, Helena Lace Mascara The legendary mascara brand, which invented the first waterproof mascara in 1939 and shined in the underwater ballet performance at the New York World's Fair; The first replaceable wick mascara was introduced in 1958 and the first automatic mascara was introduced in 1964. Many firsts and firsts have achieved HR's unshakable status as the queen of mascara. Helena mascara is easy to apply and can be easily curled and lengthened with a zigzag application. The design of its mascara is bold and bold, almost every one of them is a classic, and the 2013 Golden Age reproduces the 1958 replaceable core mascara, with a streamlined metallic texture throughout, like a classic My Fair Lady, which has set off a wave for collectors. The classic style can't bypass the cheetah, and this magic brush with four patents can fully express every lash: curly, thick, long, and vitamin E can also enhance the strength of the lashes; The bottle body uses pad printing technology to copy the leopard print, the texture is high, and you can have this wildness for about 250 yuan. The lace model is suitable for creating a dense effect, the warm water can be removed, the price is about 250 yuan, and the slender bottle body is decorated...

    1
    Score
    86
    popularity
    13176
  • TOP.2 Eyeko

    Eyeko United Kingdom

    Recommended: Eyeko Skinny Brush Mascara is acclaimed as an eye makeup expert, and Vanity Fair magazine has praised it more than once when you need outstanding lashes, you can always count on Eyeko. Britney Spears, Adele and Kristen Stewart, as well as renowned makeup artists Lisa Eldridge and Polly Osmon, have all loved Eyeko mascara, and Alexa Chung, the muse of the fashion industry, joined Eyeko in 2013. Eyeko offers mascara customization services in Taiwan and other places, with 10 formulas and 10 different shapes of brush heads, which can be composed of a personal style. Eyeko has excellent slimming and thickening effect, and performs very well among many European and American brands; It's also easy to apply color, so you don't have to worry about collapsing or clumping after multiple brushes, so it's perfect for touch-ups. Vogue recommends Adele's used Skinny Brush Mascara series, a gorgeous and slender brush head, which is evenly brushed from the root of the eyelashes upwards, very refreshing, priced at about 150 yuan; The Eyeko x colette is a limited edition with hand-finished bristles for better definition, defined roots, curling from root to tip, and arginine and biotin triamide ingredients to nourish lashes. The extruded tube is the standard of Eyeko...

    2
    Score
    84
    popularity
    17196
  • TOP.3 LANCOME

    LANCOME France

    Recommended items: Lancôme Wide Angle Lupine Anti-Smudge Mascara, Lancôme Dream Superstar Bright Mascara The only mascara recommended by U.S. consumer reports is Lancôme's classic Dfinicils. Lancôme is a top brand under L'Oréal, a major R&D center, selling well in more than 160 countries, leading China's high-end cosmetics and skin care market, and maintaining the first market share in the department store channel in the past two years. Since the launch of mascara in 1975, Lancôme has brought many classics, and the elegant appearance alone has fascinated countless people. In 2015, the wide-angle lupine anti-smudge mascara was launched and once won 33% of the market share in the United States, with two 29-degree bends on the swan neck brush rod, which is comfortable and smooth to operate. The bottle body is soft and curved, and the dark night black rose relief is like a work of art, and the price is 390 yuan. Hypnose Star Waterproof star mascara is also very eye-catching, with a two-sided brush head, a flat side brushed out a thick curl, a tapered side for growth, and fine black diamond particles cast a jet black luster under the light, priced at 340 yuan, which is an excellent choice for a night banquet. For a long time...

    3
    Score
    81
    popularity
    8119
  • TOP.4 CLINIQUE CLINIQUE

    CLINIQUE CLINIQUE United States

    Recommended items: Clinique Slimming Magic Mascara, Clinique Slimming Lower Eye Mascara Founded in 1967 by Carol Philips, former editor-in-chief of VOGUE. Clinique takes product safety very seriously, and mascara has undergone more than 7,000 allergy tests by ophthalmologists to pass with zero allergies, making it more reassuring to use. Clinique mascara is so waterproof that it was ranked No. 1 in a blind test on Get It Beauty in Korea in 2015, and Clinique uses a special heat-sensitive technology that allows it to be removed with warm water. The simple and slender bottle body exudes a metallic luster, especially suitable for OL women. The lengthening magic mascara won the cosme 2009 hall award, 2008 and 2007 department awards, the vertical ripples of the brush head can extend the eyelashes well, and the small bulge can slightly lift the eyelashes, curled into a doll, the price is 250 yuan. The slim lower eye mascara is also pleasantly surprised, and the small brush tip can accurately brush each eyelash vertically, about 70 yuan to keep you away from raccoon eyes. Most of the Clinique counters allow customers to try it freely, and it is also good for novices to try it before consuming. ...

    4
    Score
    80
    popularity
    19879
  • TOP.5 FASIO

    FASIO Japan

    Recommended items: Fasio Power Curl Mascara, Fasio Eyelash Wand KOSÉ's sub-brand, KOSÉ is one of the three major cosmetics manufacturers in Japan, known for its quality, and won the Deming Award, Japan's highest award for quality management, in 1980. Fasio's products are designed for outdoor users with long-lasting functionality. Its mascara is waterproof, sweatproof, and fat-proof, and the powerful curl mascara is a special product for the 2016 Japanese synchronized swimming team, and it will not become a panda eye after long-term use, and it is also on the 2016 Cosme list because of its popularity, and it can be bought for about 80 yuan; However, it does not contain fiber, and the length is not obvious. Fasio's peerless beauty eyelash stick is also very unique, a ring-shaped metal brush stick, no bristles, but it can be brushed thickly, and it is not easy to appear fly legs, the price is about 80 yuan, and fine eyelash stick lovers can try. Fasio's mascara generally needs to be aided by a makeup remover. ...

    5
    Score
    79
    popularity
    11464
  • TOP.6 dejavu

    dejavu Japan

    Recommended item: dejavu Keep Style mascara A powerful eye makeup brand that has been selling well in Japan for more than ten consecutive years, it has maintained excellent market performance for a long time, and both mascaras have been on the cosme list. The Dejavu False Eyelashes mascara is enough to hold up the sky, and you can brush the long curls without an eyelash curler, and even more rarely, the liquid cream film is tightly bonded to make the lashes smooth and shiny, sweat and oil are not worried about smudging, and the warm water can be removed. Fiberwig mascara is second in Cosme, and it's perfect for naturalism by creating intricate sunflower lashes, each one resembling your own. Eighth place in the 2016 Cosme Mascara Award went to dejavu's Keep Style mascara, with a stiff brush head that gives a curled effect. Dejavu mascara costs around 160 yuan, and consumers who pursue a natural finish are worth trying. ...

    6
    Score
    77
    popularity
    6953
  • TOP.7 Kiss Me

    Kiss Me Japan

    Recommended item: Kiss Me Blossom Beauty New Lengthening Waterproof Mascara This beauty brand that evokes the hearts of countless girls was born in 1966, and the Blossom Beauty series packaged with the heroine of the Versailles Rose comic strip has been popular in Japan for many years and has been popular as a trump card to support a brand. Kiss Me is the number one mascara in 2005 and is also highly recommended by Woman Me Biggest Show. Kiss Me makes lashes super long and curly, so you don't have to worry about them even if they're thick and stiff, and it's waterproof, and beauty guru dadoa is a big fan of it. Following the new Super Radical S series, the fourth-generation Blossom Meiji New Warping Lengthening Waterproof Mascara still performs outstandingly, with a further thickening and lengthening effect, and eyelash nourishing ingredients such as wild rose oil are also added, with a unit price of about 60 yuan on the Japanese official website. Kiss Me's eyelashes are stiffer and won't slump or collapse, and work better with its own makeup removers. ...

    7
    Score
    76
    popularity
    5559
  • TOP.8 RIMMEL Riddle

    RIMMEL Riddle United Kingdom

    Recommended: Rimmel Lash MAXXX Mascara originated in 1834 and is one of the oldest makeup brands in the world. Since being acquired by perfume giant Coty in 1996, Rimmel has taken its London style to more than 40 countries around the world and has become the best-selling cosmetics brand in the UK. Rimmel's open-shelf cosmetics are counter-friendly, popular with young girls in the UK, and have taken the United States by storm, with supermodel Kate Moss saying she has been using her products since she was a teenager. Rimmel mascara has many styles, the new WONDERFULL VOLUME COLOURIST coloring mascara is very creative, was named one of the most breakthrough beauty products of 2016 by Allure magazine, it uses creams and Lash-Tint natural pigments and other food-grade formulas, the tapered mascara brush can wrap each eyelash, long and thick black, continue to use for two weeks The eyelashes are gradually dyed black, and the color fades after a few days of discontinuation, the bottle is elegant and generous, A safe eyelash dye of about 60 yuan, which is very worth getting. Not only is the Rimmel innovative formulation, but the brush head is also unique to meet different needs. The classic triple slim LASH MAXXX model, with three rows of comb-like brush heads crossed finely, brushes out very...

    8
    Score
    74
    popularity
    15525
  • TOP.9 MaxFactor 蜜丝佛陀

    MaxFactor 蜜丝佛陀 United States

    Recommended items: Max Factor FALSE LASH EFFECT EXTREM LONTHONING, Max Factor FALSE LASH EFFECT Max Factor is the originator of modern makeup, in 1928 he developed the world's first makeup line for black and white films, creating legendary makeup looks for superstars such as Marilyn Monroe, Audrey Hepburn, Vivien Leigh, Elizabeth Taylor and Julia Roberts. Max Factor also made the first set of makeup available to the general public, and the current mascara stick brush head was first introduced in 1958. Max Factor mascara tends to create a dense effect, which is more suitable for heavy makeup, and the metal bottle is cool and cool. The FALSE ASH EFFECT series is highly regarded, Mr. Kevin highly recommends the FUSION mini Nizi mascara, which adds an ultra-fine nylon fiber formula and uses a classic maximum elastic brush head, which can make a large amount of mascara wrapped in the eyelashes, first brush flat to create a sense of thickness, and then brush vertically for excellent lengthening effect, the price is about 110 yuan; FALSE LASH EFFECT EXTREM LONTHONING'S MASCARA WAS VOTED THE BEST MASCARA OF 2014 BY THE BRITISH EDITION OF MARI MARESQUES. The 2000 calorie black bottle waterproof version is also excellent, containing methyl...

    9
    Score
    73
    popularity
    10471
  • TOP.10 Love Magic Mirror

    Love Magic Mirror Japan

    Recommended item: Love Magic Mirror Super Radical Magic Mascara Love Magic Mirror Mascara is a high-quality open-shelf product in Japan, the comb-like brush head can be used easily even by beginners, the effect of thickening and lengthening eyelashes is obvious, it is not easy to remove makeup, and the price is affordable. Super Radical Magic Mascara is the best performance, launched in 2013 Instant Warp Evolution Edition, in the first half of 2013, 2014, 2016 won the cosme Award mascara division second, third and first results, can brush out a fresh slender curl feeling, light makeup is always appropriate, the price is about 75 yuan, cost-effective and high appearance, very worthy of attention. ...

    10
    Score
    72
    popularity
    8529
  • TOP.11 Mistine

    Mistine Thailand

    Recommended products: Mistine 4D Double Ended Mascara, Celebrity Mascara Thailand's No. 1 makeup brand, has won two ICMD Annual Cosmetics Innovator Awards in the United States, Italy 2011 Cosmetics and Cosmetics R&D Award, and three Thailand Choice Awards in the United Kingdom. Mistine 4D double-ended mascara is quite popular in China, quadruple eyelashes, according to the black-white-black sandwich order, even the shortest and thinnest eyelashes, can be brushed like a wing-like thick and long, its brush head is thicker than Japanese mascara, easier to use, need to use cleansing oil; The upgraded Celebrity mascara, with a black bottle, has a brush head that is 3mm shorter than the pink model, which is more in line with the eye shape of Chinese girls, and is slightly less dense, but more capable of brushing fine hair. The price of the two is fifty or sixty yuan, which is cost-effective, and it is a good choice for girls with short eyelashes. ...

    11
    Score
    71
    popularity
    8839
  • TOP.12 MAYBELLINE 美宝莲

    MAYBELLINE 美宝莲 United States

    Recommended products: Maybelline Dense Fan Mascara (Purple Fat), Flying Arrow Mascara Born in the early 20th century, Maybelline is the world's largest mascara manufacturer, ranking first in sales and turnover in the U.S. makeup market, and one of the most well-known and best-selling makeup brands in the Chinese mass cosmetics market. There are many types of Maybelline mascara, and the fat series is popular for its high cost performance. The purple fat dense fan mascara uses a curved brush head, all eyelashes can be brushed, easy to operate, and the length, density, curl and waterproofness are very good, and it can last all day, the price is about 110 yuan, it is a more outstanding one in the fat series. Flying Arrow mascara uses soft and fine bristles, the paste body is silky, the finish is dense and clean, the warm water can be removed, the price is about 110 yuan, and consumers who pursue fast makeup can pay attention. ...

    12
    Score
    70
    popularity
    5898
  • TOP.13 flamingo

    flamingo Shanghai

    Recommended products: Flamingo Amazing Thick Double Head Extension Mascara Flamingo enjoys a high reputation in China for its affordable price and high quality, and has created the myth of daily sales of 100,000 mascara products. In addition to OEM operation, Flamingo's own brand has successfully developed a number of series of mascara, mostly dense type, more than 10 to 100 yuan, which can meet the needs of the majority of consumers. Amazing thick double-head extension mascara is very interesting, brush the head on both sides of black and white, apply black mascara, brush white graft fibers before drying, the eyelashes are instantly lengthened, and finally brush the black mascara again to increase the thickness, novices can easily brush out thick big eyes, only about 35 yuan. The incredible lengthening heartbeat mascara with light makeup is very good, you can buy it for more than 40 yuan, and you can achieve a natural slim feeling by gently brushing two layers. The paste of the flamingo dries relatively quickly, and it is recommended to use it up as soon as possible. ...

    13
    Score
    66
    popularity
    8118

Ranking of popular mascara brands

  • 1 19879 CLINIQUE CLINIQUE

    CLINIQUE CLINIQUE

    Recommended items: Clinique Slimming Magic Mascara, Clinique Slimming Lower Eye Mascara Founded in 1967 by Carol Philips, former editor-in-chief of VOGUE. Clinique takes product safety very seriously, and mascara has been tested for allergies more than 7,000 times by ophthalmologists to pass and use it with zero allergies

  • 2 17196 Eyeko

    Eyeko

    Recommended: Eyeko Skinny Brush Mascara is acclaimed as an eye makeup expert, and Vanity Fair magazine has praised it more than once when you need outstanding lashes, you can always count on Eyeko. Superstars Britney Spears, Adele and Kristen Stewart, as well as renowned makeup artist Lisa Eldr

  • 3 15525 RIMMEL Riddle

    RIMMEL Riddle

    Recommended: Rimmel Lash MAXXX Mascara originated in 1834 and is one of the oldest makeup brands in the world. Since being acquired by perfume giant Coty in 1996, Rimmel has taken its London style to more than 40 countries around the world and has become the best-selling makeup in the UK

  • 4 13176 Helena Rubinstein 赫莲娜

    Helena Rubinstein 赫莲娜

    Recommended items: Helena Cheetah Mascara, Helena Lace Mascara The legendary mascara brand, which invented the first waterproof mascara in 1939 and shined in the underwater ballet performance at the New York World's Fair; In 1958, the first replaceable core mascara was introduced.

  • 5 11464 FASIO

    FASIO

    Recommended items: Fasio Power Curl Mascara, Fasio Eyelash Wand KOSÉ's sub-brand, KOSÉ is one of the three major cosmetics manufacturers in Japan, known for its quality, and won the Deming Award, Japan's highest award for quality management, in 1980. Fasio's products are long-lasting,

  • 6 10471 MaxFactor 蜜丝佛陀

    MaxFactor 蜜丝佛陀

    Recommended items: Max Factor FALSE LASH EFFECT EXTREM LONTHONING, Max Factor FALSE LASH EFFECT The founder of Mr. Max Factor is the originator of modern makeup, in 1928 he developed the world's first makeup line for black and white films, for Marilyn Monroe, Audrey Her

  • 7 8839 Mistine

    Mistine

    Recommended items: Mistine 4D Double Ended Mascara, Celebrity Mascara Thailand's No. 1 makeup brand, has won two ICMD Annual Cosmetics Innovator Awards in the United States, Italy 2011 Cosmetics and Cosmetics R&D Award, and three Thailand Choice Awards in the United Kingdom Super brands

  • 8 8529 Love Magic Mirror

    Love Magic Mirror

    Recommended item: Love Magic Mirror Super Radical Magic Mascara Love Magic Mirror Mascara is a high-quality open-shelf product in Japan, the comb-like brush head can be used easily even by beginners, the effect of thickening and lengthening eyelashes is obvious, it is not easy to remove makeup, and the price is affordable. Super long magic eyelashes

  • 9 8119 LANCOME

    LANCOME

    Recommended items: Lancôme Wide Angle Lupine Anti-Smudge Mascara, Lancôme Dream Superstar Bright Mascara The only mascara recommended by U.S. consumer reports is Lancôme's classic Dfinicils. Lancôme is a leading brand under L'Oréal, a research and development powerhouse, and is sold in more than 160 countries

  • 10 8118 flamingo

    flamingo

    Recommended products: Flamingo Amazing Thick Double Head Extension Mascara Flamingo enjoys a high reputation in China for its affordable price and high quality, and has created the myth of daily sales of 100,000 mascara products. In addition to OEM operations, Flamingo's own brand has successfully developed several series of eyelashes

  • 11 6953 dejavu

    dejavu

    Recommended item: dejavu Keep Style mascara A powerful eye makeup brand that has been selling well in Japan for more than ten consecutive years, it has maintained excellent market performance for a long time, and both mascaras have been on the cosme list. The Dejavu False Eyelashes mascara is more than enough to hold up a piece of the day, without the need for an eyelash curler

  • 12 5898 MAYBELLINE 美宝莲

    MAYBELLINE 美宝莲

    Recommended items: Maybelline Dense Fan Mascara (Purple Fat), Flying Arrow Mascara Born in the early 20th century, Maybelline is the world's largest mascara manufacturer, ranking first in sales and turnover in the U.S. makeup market, and the largest in China's mass cosmetics market

  • 13 5559 Kiss Me

    Kiss Me

    Recommended item: Kiss Me Blossom Beauty New Lengthening Waterproof Mascara This beauty brand that evokes the hearts of countless girls was born in 1966, and the Flower Beauty series packaged by the heroine of the Versailles Rose comic strip has been popular in Japan for many years and has been popularized as a trump card

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