Colourpop can be called the ZARA of the beauty industry, "the texture is very delicate", "pearlescent is very easy to use, and the monochrome eyeshadow is only $5 a piece", Colourpop is like the king of makeup value for money in the hearts of beauty lovers. ColourPop quickly took over the market with its wide range of styles and affordable prices, and in 2015 it was named the fastest growing makeup brand of the year by WWD (Women's Wear Times).
 
Mashed potato eyeshadow is its famous work, and the reason why it has become popular is because it is a semi-powdery, half-pasty powder, which is moist to the touch, and can cause depressions when pressed hard, and has a good performance in terms of color rendering and durability. However, it is precisely because of this special texture that the soft waxy aging is short, and the ease of drying has become its biggest defect.
 
In addition to mashed potato eyeshadows, Colourpop has also launched a general pressed powder eyeshadow with a wide range of colours and affordable features, such as YES, PLEASE and GIVE IT TO ME STRAIGHT, two 12-colour eyeshadows that have gained popularity. Compared to similar European and American eyeshadows, Colourpop's pressed powder eyeshadows are slightly lacking in color, but for novices or users who prefer lighter makeup, the margin for error will be higher.
 
At present, Colourpop can only be purchased online, and the product is very vulnerable to damage during the delivery process, so be prepared to buy it. Mashed potato eyeshadow is packaged in a sealed small can, which can be restored by self-pressure after crushing, and does not affect the use.