List of product brands > Face makeup > Eye makeup > eyeliner > Eyeliner brand rankings Updated: 2025-02-21

2025 Eyeliner Brand Rankings

[2025 Eyeliner Brand Ranking] Relying on the big data of the whole network, eyeliner brands selected according to eyeliner brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order): FLOW FUSHI, Kiss Me, BOBBI BROWN, MSH, Cat of D, CHANEL, KATE Kaido, stila, MAYBELLINE, ETUDE HOUSE, Tony Moly, if you're looking for eyeliner, what brand is good? This eyeliner brand ranking list is for your reference only.

TOP.1

FLOW FUSHI Japan

Eyeliner is the most popular eyeliner product today, and the portable, waterproof and anti-smudge liquid eyeliner is the most popular. The principle of liquid eyeliner pen is similar to that of fountain pens, liquid eyeliner is stored in the barrel of the pen, and the water is automatically discharged by using the capillary phenomenon, without the need to sharpen the pen or squeeze or dip, which is very convenient to use. Moteliner Liquid Eyeliner is a product released by FLOW FUSHI at the end of 2014, which won the honor of Cosme's Best Eyeliner in 2015 when it was launched, and continued to win first place in '17 and '18, leaving KISS ME to be second in favor. The tip of the Moteliner Liquid Eyeliner is composed of four types of hairs of different thicknesses and lengths, and is handmade by Kumano and Nara craftsmen, so it is also called Kumano Liquid Eyeliner. The eyeliner tip is mainly divided into two types: sponge tip and brush tip, and now the brush tip has the potential to replace the sponge tip, because the thickness of the brush tip is larger, the tip is soft and not dazzling, and it is more durable and easy to clean. Moteliner's pen nib resembles a small block pen in calligraphy, with a conical shape, a plump belly, and a steady pen when writing.

1

Score

85

popularity

10632
TOP.2

Kiss Me Japan

When it comes to eyeliner products, KISS ME, a subsidiary of Japan's Isehan Group, is the most well-known brand in East Asia. The most commendable thing about KISS ME is its liquid eyeliner pencil, which is super waterproof and oil-resistant, and can be called the king of durability, whether it is sweating or the oil secreted by the eyes, it is extremely difficult to remove makeup. The reason for this is due to the use of a special film-forming technology that allows the lines to dry after applying to the eyes, and then forming a film that adheres to the skin around the eyes. However, although alcohol is added to speed up the evaporation, KISS ME is still a liquid eyeliner that is more wet and slow-drying, so it is not suitable for inner eyeliner, and you need to wait for the eyes to be open and wait for the eyeliner to lengthen or apply the outer eyeliner. Although the film-forming eyeliner has a good waterproof and oil-proof effect, it is not resistant to rubbing, especially after wearing makeup for a period of time, the film-forming eyeliner of oily skin will float on the surface of the skin, and may fall off due to blinking and rubbing, forming a slag phenomenon. If you notice that your eyeliner is falling off, you can carefully clean it with your hands or a cotton swab and touch up your makeup, but you need to be careful not to fall into your eyes. the eyelash curler and brush it with KISS ME's waterproof mascara of the same brand to reduce the impact on the eyeliner.

2

Score

83

popularity

6605
TOP.3

BOBBI BROWN 芭比波朗 United States

Flowing Cloud Eyeliner is one of BOBBI BROWN's most prestigious products, and has been named the best eyeliner product by authoritative beauty magazines such as Elle, Allure, In Style, and COSMO many times. Despite its award-winning reputation, the reputation of the Flowing Cloud Eyeliner is polarized: on the one hand, it has the advantage of being rich and smooth, which is perfect for creating a strong presence on the outside of the eyeliner, but on the other hand, it has a moisturizing texture and is easy to blend. European and American eye makeup is quite different from the makeup effect favored by East Asian countries such as China, Japan and South Korea: most Europeans and Americans have deep and large eye sockets, thick and curly eyelashes, and prefer smoky makeup with strong colors, and the eyeliner is mainly painted on the outside of the eyelashes, while elongating the tail of the eye; In Asians, the eye sockets are generally shallow, with single eyelids and narrow double eyelids in the majority, and the eyelashes are thin and relatively straight or drooping. The hair follicles at the base of the eyelashes are the most oil-secreting areas, which makes the inner eyeliner easier to blend than the outer eyeliner, and the different degrees of eyelash curl will also affect the risk of rubbing off the eyeliner when blinking. Liuyun eyeliner cream officially claims to be able to wear makeup for 12 hours...

3

Score

80

popularity

12305
TOP.4

MSH Japan

MSH Love Liner is the best-lasting gel eyeliner on the list, and it may cause desaturation due to blinking for a day of wear, but it won't smudge or transfer to the corners of the eyes due to oil. If you have extremely oily skin, you can use the same series of liquid eyeliner pencils to enhance the depiction on the surface, which can greatly improve the ability to resist water and oil. The texture of Love Liner gel eyeliner pencil is moderately dry and wet, soft and smooth, and the refill has a certain hardness, which is easy to break if it is stressed. It is not easy to contaminate the eyelashes when filling the eyelash air, resulting in caking and slag phenomenon, the drying speed is very fast, and it cannot be recovered after turning out. The Love Liner gel eyeliner pencil has a blunt and flat tip, unlike most brands that strive to make the tip sharper, and this design is more suitable for beginners or to apply inner lash liner. The skin around the eyes is not the same as the skin on the hands, and many pointed eyeliners are delicate and smooth when trying on the hands, but it is difficult to color the upper eyes, in addition to the formula factor, it is because the eye discomfort is felt and the hand reflexes are reduced. Love Liner's flat and wide nib touches the skin's...

4

Score

79

popularity

18919
TOP.5

Cat of D United States

In 2018, a netizen on Twitter shared that when he used Cat of D's eyeliner Tattoo Liner, his eyeliner did not take off after a car accident, and he became popular on the Internet in the name of car accident eyeliner. Cat of D is a makeup brand founded by the eponymous Mexican-American tattoo artist with a mystical and glamorous gothic style, and its star products, such as lip gloss and eyeliner, are known for their longevity. Cat of D Tattoo Liner has been voted the most popular eyeliner product by Allure magazine readers for 17 and 18 consecutive years. Although Cat of D is an influencer brand that is mainly sold in the United States, Tattoo Liner is made by Korean OEMs and is very similar to most Japanese and Korean brands. Thanks to Asians' pursuit of eyeliner longevity, and the delicate and quick-filling nature of the brush tip, Tattoo Liner is suitable for both internal and external eyeliners. European and American eye makeup likes to apply a large area of eyeshadow with obvious color, and because the double eyelids are wider, there is no need to worry about too thick eyeliner eating the double eyelids, so they prefer thicker eyeliner and pull out longer raised wings, which has higher requirements for the saturation and color retention of eyeliner products...

5

Score

77

popularity

5750
TOP.6

CHANEL France

Chanel's long-lasting liquid eyeliner pen has a special design in that the barrel can be detached and the barrel contains a liquid eyeliner capsule, which, like a common fountain pen, can be replaced after use. The tip is a brush tip design, the material is very solid, slightly thicker than the tip of brands such as Cat of D, although the hair is rich, but it is tight and not loose, the tip of the hair is smooth, not easy to split ends, can quickly draw the inner and outer eyeliner. Chanel's gel eyeliner pencils are suitable for more advanced makeup lovers, with a thicker and harder nib, and a sharpening tool at one end of the cap that can be sharpened for use. In addition, although it is made into a pencil makeup, it has a moisturizing and heavy texture, so if you use it to fill in the base of the eyelashes, you need to apply it in a dot way instead of back and forth to prevent the lashes from sticking. There are seven shades of gel eyeliner, of which black is a very strong type, which is clearly different from the natural, gentle finish of Japanese eyeliner products. It also includes less common colors such as green and purple, among which the green gel eyeliner is very bright, the hair color is saturated, and it is with glitter and metallic luster...

6

Score

75

popularity

6810
TOP.7

KATE Kaido Japan

KATE is a professional open-shelf makeup brand owned by Kanebo, and unlike brands such as FLOW FUSHI, which has a fresh and natural eye makeup style, KATE's eye makeup is more neat and obvious, and is more suitable for users with more mature styles. There are two types of KATE eyeliner: liquid eyeliner and gel eyeliner. The most representative is its ultra-fine gel eyeliner pen, the diameter of the refill is only 1.5mm, the barrel is light and slender, it can be easily held with two fingers, the refill can not be retracted after rotation, and a small amount can be gently twisted out when used to draw the inner and outer eyeliner at the same time. However, due to the thinner tip, in order to reduce the glare, the texture of the refill is relatively soft and waxy, the color degree is good but the consumption speed is faster, and the anti-smudge ability is also poor. If you feel that the eyeliner pencil is too thin and easy to shake and draw crookedly, you may wish to try the three-point drawing method: when drawing the inner eyeliner, first set a fixed point in the middle of the eyeliner position, and then set a little on the left and right, and then gently connect the three points with the line, and slightly elongate the tail of the eye along the corner of the eye, you can get a delicate and beautiful eyeliner. Long-lasting makeup heavy fine liquid eyeliner is a dark eyeliner pencil with a deep black...

7

Score

72

popularity

19776
TOP.8

Stila Didina United States

Stila eyeliner is also a representative of European and American brands in Asia, and its most popular Stay all day waterproof eyeliner is produced by Japanese manufacturers and assembled in South Korea. The tip of Stay all day waterproof eyeliner is an old-fashioned sponge tip with a thicker diameter, uniform force and more anti-shake, suitable for drawing a large area of eyeliner, very suitable for people who like thick eyeliner, and friendly to novices. However, due to the one-piece formation of the sponge head, the pen is more dragging when lifting, and the thickness of the brush stroke is basically fixed, while the brush head can change the thickness of the eyeliner by adjusting the strength, which is also more flexible, which is not suitable for people who like neat and thin eyeliner. For most people who are used to eyeliner and gel eyeliner, the long-lasting advantage of liquid eyeliner is obviously more prominent, and Stila is suitable for quick application of makeup because it combines the longevity of liquid eyeliner with the usage habits of those who prefer thick eyeliner. Stila also has a Got Inked Cushion Eyeliner, which contains a sponge soaked in the eyeliner product in a glass jar that needs to be applied with a brush. The sponge can effectively control the amount of brush pick-up, so you don't have to worry about destroying it directly if the pen is too heavy...

8

Score

70

popularity

8711
TOP.9

MAYBELLINE 美宝莲 United States

Maybelline is L'Oréal's largest makeup brand in the world, starting with mascara, and naturally has a wide range of eyeliner products. Long-lasting Shadow Eyeliner is a rare eyeliner product in China, but for people whose eyelids are not seriously oily, eyeliner is a very convenient product, which can be used with a brush, with moderate softness and hardness, not dazzling and easy to operate. Maybelline eyeliner is only 89 yuan, and it also comes with a portable eyeliner brush. The eyeliner brush is similar to the Bobbi Brown eyeliner brush, with a soft curved shape, but with a slightly smaller amount of hair, a flatter brush, and a slightly less stable brush, but it is easier to draw fine lines. To use, dip some paste on both sides with the tip of the brush, then rub off the excess paste and fill in the base of the lashes using dots and pokes. Due to the wide brush head, you don't need to apply multiple times to get a saturated lash liner, but you need to keep your eyes open and wait to dry. If you're oily, you can use a powdered eyeshadow to blend the eyeliner borders to make them drier and more even. The ultra-fine and easy-to-draw eyeliner liquid pen, also known as the small gold pen, is a very stable player, suitable for people who have a certain experience in eyeliner making...

9

Score

68

popularity

18823
TOP.10

HOUSE STUDY 伊蒂之屋 Korea

Eyeliner products are consumables in everyday makeup, and for hygiene reasons, non-washable eyeliner should be replaced every three months. Because of this, cost-effective eyeliner products can make people more or less favorable, and Etude House, an open-shelf makeup brand from South Korea, is one of them. Many Korean girls like to use translucent pearlescent white and pink eyeliners to draw a shallow eyeliner in the middle of the lower eyelid, near the lower part of the pupil. Slightly different from the silkworm painted on the outside of the eyelashes, this line is also called the waterline, it is more slender and closer to the eye area, and the fine shiny line brings a watery effect to the eyes, which is perfect for girly makeup. If you usually like Japanese and Korean style makeup, you can choose a sleek and delicate long-lasting eyeliner pearlescent white from Etude House to complete the finish, which has a soft texture and because of the light color, you don't have to worry about smudging. In addition to the special usage, there are also two soft waterproof liquid eyeliners and bright eye long-lasting liquid eyeliners, which can be used with a variety of daily makeup looks.

10

Score

67

popularity

11688
TOP.11

Tony Moly Korea

TONY MOLY IS A WELL-KNOWN KOREAN OPEN-SHELF MAKEUP BRAND, AND ITS STAR LONG-LASTING PIGMENTED EYELINER GEL IS AN AFFORDABLE ALTERNATIVE TO THE POPULAR BOBBI BROWN EYELINER. However, a careful comparison of the two products shows that there are not many similarities between the two, except that they are both canned eyeliner. TONY MOLY eyeliner is cleverly packaged with a small, short, portable eyeliner brush attached to the lid of the eyeliner, which is very convenient to store. Although the eyeliner brush is short, it has a delicate design, which is easy to take and use, and the width of the brush head is slightly narrow, and it is also a short round brush with a slight curve. Because the brush shape is flat, it is ideal for drawing thin eyeliners, and the angle can be raised to lengthen the tail of the eye. In addition to the practicality of the brush, its durability is also quite good, even in the inner eyeliner area that is easy to blend, it can be controlled by ordinary skin types. This eyeliner has a total of 8 shades, divided into solid color and pearlescent, each with a capacity of about 3.5g, and the price is only about 80 yuan, which is very suitable for student parties. ...

11

Score

65

popularity

13879

Brand Included Brand Claim

List of related product brands

Top eyeliner brands

1 19776
KATE Kaido

KATE is a professional open-shelf makeup brand owned by Kanebo, and unlike brands such as FLOW FUSHI, which has a fresh and natural eye makeup style, KATE's eye makeup is more neat and obvious, and is more suitable for users with more mature styles. There are two types of KATE eyeliner: liquid eyeliner and gel eyeliner. The most generational
2 18919
MSH

MSH Love Liner is the best-lasting gel eyeliner on the list, and it may cause desaturation due to blinking for a day of wear, but it won't smudge or transfer to the corners of the eyes due to oil. If you have extremely oily skin, you can use it with the same series of liquid eyeliner pencils to enhance the depiction on the surface
3 18823
MAYBELLINE 美宝莲

Maybelline is L'Oréal's largest makeup brand in the world, starting with mascara, and naturally has a wide range of eyeliner products. Long-lasting phantom eyeliner is a rare eyeliner product in China, but for people whose eyelids are not seriously oily, eyeliner is a phase
4 13879
Tony Moly

TONY MOLY IS A WELL-KNOWN KOREAN OPEN-SHELF MAKEUP BRAND, AND ITS STAR LONG-LASTING PIGMENTED EYELINER GEL IS AN AFFORDABLE ALTERNATIVE TO THE POPULAR BOBBI BROWN EYELINER. However, a careful comparison of the two products shows that in addition to the fact that they are both canned eyeliner, the similarities between the two are not
5 12305
BOBBI BROWN 芭比波朗

Flowing Cloud Eyeliner is one of BOBBI BROWN's most prestigious products, and has been named the best eyeliner product by authoritative beauty magazines such as Elle, Allure, In Style, and COSMO many times. Although it has won many awards, the reputation of Liuyun eyeliner cream is very polarized: on the one hand, it has a rich body
6 11688
HOUSE STUDY 伊蒂之屋

Eyeliner products are consumables in everyday makeup, and for hygiene reasons, non-washable eyeliner should be replaced every three months. Because of this, cost-effective eyeliner products can make people more or less favorable, from South Korea's open-shelf makeup brand EDI House
7 10632
FLOW FUSHI

Eyeliner is the most popular eyeliner product today, and the portable, waterproof and anti-smudge liquid eyeliner is the most popular. Liquid eyeliner pencils work similarly to fountain pens in that liquid eyeliner is stored in the barrel and uses the capillary phenomenon to automatically dispense water without the need to sharpen or squeeze
8 8711
Stila Didina

Stila eyeliner is also a representative of European and American brands in Asia, and its most popular Stay all day waterproof eyeliner is produced by Japanese manufacturers and assembled in South Korea. The tip of Stay all day waterproof eyeliner is an old-fashioned sponge tip with a thicker diameter and more uniform force
9 6810
CHANEL

Chanel's long-lasting liquid eyeliner pen has a special design in that the barrel can be detached and the barrel contains a liquid eyeliner capsule, which, like a common fountain pen, can be replaced after use. The nib is designed with a brush head, and the material is very solid, which is better than that of brands such as Cat of D
10 6605
Kiss Me

When it comes to eyeliner products, KISS ME, a subsidiary of Japan's Isehan Group, is the most well-known brand in East Asia. The most commendable thing about KISS ME is its liquid eyeliner, which has super waterproof and oil-repellent ability, which can be called the king of durability, whether it is sweating or the oil secreted by the eyes.
11 5750
Cat of D

In 2018, a netizen on Twitter shared that when he used Cat of D's eyeliner Tattoo Liner, his eyeliner did not take off after a car accident, and he became popular on the Internet in the name of car accident eyeliner. Cat of D is a makeup brand founded by the eponymous Mexican-American tattoo artist that has:

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2025 Eyeliner Brand Rankings

FLOW FUSHI Japan

Kiss Me Japan

BOBBI BROWN 芭比波朗 United States

MSH Japan

Cat of D United States

CHANEL France

KATE Kaido Japan

Stila Didina United States

MAYBELLINE 美宝莲 United States

HOUSE STUDY 伊蒂之屋 Korea

Tony Moly Korea

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