List of product brands > Face makeup > Eye makeup > eyebrow pencil > Eyebrow pencil brand rankings Updated: 2025-02-21

2025 eyebrow pencil brand ranking

【2025 Eyebrow Pencil Brand Ranking】Relying on the big data of the whole network, eyebrow pencil brands selected according to brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order): Anastasia Beverly Hills, benefit Berry, HOURGLASS, Shu Uemura Shu, Clé de Peau Beauté, Excel, Shiseido, M·A· C Mico, Dior, CHANEL, Marie Dalgar, Maybelline, innisfree, ETUDE HOUSE, If you are looking for eyebrow pencils, what brand is good? This eyebrow pencil brand ranking list is for your reference only.

TOP.1

Anastasia Beverly Hills United States

When it comes to creating trendy eyebrow makeup in Europe and the United States, professional makeup brand Anastasia Beverly Hills (abbreviated as ABH) is undoubtedly the most convincing. Eyebrow makeup is the soul of makeup, the length and thickness are the most straightforward expression of emotions, within a millimeter affects the balance of the facial features, and its evolution is constantly affected by external influences. The slender curved eyebrows of the silent film era better accentuated the mood, and in the 30s, it was popular to shave off the original eyebrows, and the eyebrows tended to be flashy and glamorous high arches. In the 50s, defined by DiorNew Look, eyebrow makeup evolved from exaggerated to thickened and straight, and in the 80s and 90s, disco rock swept the world, and the eyebrows were colorful and distinct. In the past two decades, more and more people have realized that eyebrow makeup and overall makeup are inextricably linked, and eyebrow makeup has become more and more personalized. ABH started with eyebrow makeup, from eyebrow pencil to eyebrow gel, eyebrow powder, eyebrow bone highlighter, and eyebrow shaping tools, the products around the eyebrows can be described as truly professional and meticulous. There are as many as 10 eyebrow pencils alone, not limited to black, brown and gray, even hair lovers can find a color number with a high degree of fit, and the excellent color structure can...

1

Score

85

popularity

13703
TOP.2

benefit Benefit United States

A comprehensive and detailed eyebrow line has always been the essence of Benefit. Benefit, a self-proclaimed eyebrow expert, launched a new eyebrow pencil product, the 4-in-1 eyebrow pencil, at the end of 2018, which was named the best eyebrow pencil by the British women's fashion weekly Glamour. The distinctive 4-in-1 eyebrow pencil is a rare refill all-in-one eyebrow pencil on the market, which is different from the monochrome eyebrow pencil that is commonly used on the market to make a fuss about the color number and nib shape, it contains a four-color refill, which is similar to a multi-color ballpoint pen by pressing and rotating the core. The 4-in-1 eyebrow pencil covers almost all the functions needed for eyebrow makeup, making the eyebrow simple and professional at the same time, the contour pencil is responsible for the curvature of the brow arch, alternating between the light and dark pencils to naturally transition the brow and the brow, and the highlighter pencil highlights the details at the brow peak and the lower edge of the brow tail. For users with too wide or too narrow eye space, the 4-in-1 eyebrow pencil can adjust the facial coordination. Benefit's four-in-one eyebrow pencil is rich and colorful, and can be adjusted and switched at will according to hair color and styling to create a neat or soft and innocent finish, and the unique design of the eyebrow pencil makes it replaceable, and the official price is 325 yuan. Except...

2

Score

83

popularity

13894
TOP.3

HOURGLASS United States

Hourglass, a makeup brand born in 2004, was originally just a niche beauty brand in China, but because of its slender pipe lipstick, it became an Internet celebrity in the makeup circle, and then it has countless fans with its high-quality products and reputation. The founder, Carisa Janes, pays great attention to the usability and design of the product. Wearing a delicate glossy shell, the precision-sculpted eyebrow pencil is elegant and advanced, with good waterproof power, it can be called one of the best choices for waterproof eyebrow pencil, and has also been rated as the best eyebrow makeup product by authoritative beauty media Allure, VOGUE, BAZAAR, NYLON and other authoritative beauty media. Hourglass Precision Sculpting Eyebrow Pencil combines the softness of eyebrow powder, the staying power of eyebrow gel and the precision of eyebrow pencil, the triangular bevel tip is delicate and silky, with a refill with moderate hardness, it is easy to push when used, the color is evenly colored without clumping, and it is especially suitable for drawing well-defined eyebrow lines and smooth eyebrow tails. Under the premise of no primer, the eyebrow pencil needs to be painted a few more times to ensure that the makeup is long-lasting, and the official price is 290 yuan. Hourglass Precision Sculpting Eyebrow Pencil comes in 9 colors, which can be selected by people with different hair colors...

3

Score

82

popularity

9476
TOP.4

Shu Uemura 植村秀 Japan

In 1983, the Japanese makeup artist Shu Uemura, known as the father of cleansing oil, founded the eponymous makeup brand Shu Uemura, and later joined the L'Oréal Group, becoming a world-renowned beauty brand. The machete eyebrow pencil and automatic machete eyebrow pencil are the star items of Shu Uemura, which are favored by professional makeup artists and ordinary users. The famous machete eyebrow pencil has been around for 30 years. Different from the current double-ended or even three-ended eyebrow pencils, which focus on convenience, the simple pencil shape only has the basic color drawing function of the eyebrow pencil. Shu Uemura's machete eyebrow pencil lead is hard, similar to the hardness of pencil lead, and it is difficult to draw color on dry skin, but on oily skin, the machete eyebrow pencil has a good color rendering effect, which is also the reason why the machete eyebrow pencil is not effective in hand color screening. The unique machete-shaped tip of the machete eyebrow pencil is suitable for outlining imitation fluffy eyebrows in the gaps or notches of the eyebrows, and the repeated color filling does not clump, and novices can use it without pressure. Before the thrush for beginners, the most important thing is to set the three points and one line, that is, the eyebrow, the eyebrow peak, and the eyebrow tail, and then use the beveled line of the machete eyebrow pencil to draw the eyebrow arch, and then ...

4

Score

81

popularity

10555
TOP.5

Clé de Peau Beauté 肌肤之钥 Japan

Shiseido's lady brand CPB not only occupies an important position in the industry for skin care lines, but also for color cosmetics lines. There are only a handful of makeup items in each category of CPB, but only one single product can bring unlimited repurchase rates to users, and the eyebrow shadow pencil is a standout in the CPB eyebrow pencil category. CPB eyebrow shadow pencil has the characteristics of Japanese makeup, the makeup effect is gentle and moving, the matte is strong, the color presentation is not as bright as Uemura Shu, the color is lighter, and it needs to be depicted back and forth many times. The nib is designed as a thin machete, and it does not need to be sharpened, so it is easy to use. It can be used to outline lines and fill in colors at the same time, and depending on the strength of the brush, it can also present a gradient eyebrow effect, and the brush blends more naturally, like the original eyebrows, which is one of the must-have eyebrow pencils for both novices and beauty experts. The CPB Eyebrow Pencil is a rotating eyebrow pencil with a moderate amount of hard and soft refill, a smooth tip that is evenly colored and no clumps. Not only that, but the CPB eyebrow shadow pencil also has good waterproof and oil resistance, which can last all day long, and is also suitable for photogenic shooting. The CPB eyebrow pencil comes in four shades, 201 Dark Brown 、...

5

Score

80

popularity

7987
TOP.6

Excel Japan

Born in 1949, Excel is a pioneer of Japanese open-shelf makeup. The Excel 3-in-1 Long-Lasting Eyebrow Pencil is a representative of Japanese open-frame eyebrow pencils, which was the first all-in-one eyebrow pencil and won the first place in the eyebrow product category at the Cosme Awards for three consecutive years (2014-2016). Excel is an eyebrow pencil that goes all over the world, a 3-in-1 long-lasting styling eyebrow pencil that integrates pencils, powders, and brushes, without the need for additional eyebrow powder boxes and eyebrow brushes, which is very convenient to use. All you need is a 3-in-1 long-lasting eyebrow pencil to create a highly refined, three-dimensional and layered eyebrow look, especially for those traveling or on a business trip. The refill of the Excel eyebrow pencil has a delicate texture, a smooth nose, and an even coloring without grain. The eyebrow powder stick embedded in the barrel is perfect for filling in the gaps in the eyebrows, and the soft sponge tip is dipped in the brow powder with a velvety texture for an immediate filling effect. The bristles are short and dense, blending and combing messy brows. When eyebrow powder fills the eyebrows, a pre-primer will ensure that the eyebrow powder is colored quickly and evenly, otherwise the longevity of the eyebrow makeup will be greatly reduced. The 3-in-1 long-lasting styling eyebrow pencil comes in a total of 8 colors, compared to the average...

6

Score

79

popularity

17469
TOP.7

Shiseido Japan

Shiseido, a well-known Japanese makeup brand, implements makeup and skin care with both hands, and the product line will not be overwhelmed, from affordable to high-end. In the eyebrow pencil category, compared with big-name eyebrow pencils that cost hundreds of dollars at every turn, Shiseido has captured the hearts of many users with its cheap and durable entry-level hexagonal eyebrow pencil. The short and concise hexagonal eyebrow pencil is expressive and not to be underestimated, the strokes are smooth and delicate, the depiction is smooth and non-clumpy, the color rendering and durability are good, and the eyebrow makeup is not afraid of sweating and sweating. Hexagonal eyebrow pencil is only a basic four-color, suitable for users who are just getting started with makeup, and the price of a single piece is 22 yuan, which is a rare cost-effective choice among big-name makeup products. The hexagonal eyebrow pencil shade is also less difficult to choose. No. 1 black eyebrow pencil is darker and suitable for creating a strong eyebrow look, and it is also suitable for men, while No. 2 dark brown is a versatile color with a high tolerance rate. If you have light or coloured hair, it is better to choose light brown color 3 and gray color 4. If you want to count the disadvantages of the hexagonal eyebrow pencil, it is the traditional pencil type, which is only half the length of a 2B pencil, does not have an eyebrow brush to achieve a well-proportioned eyebrow color, and you also need to bring your own pencil sharpener. Compared to the starting price...

7

Score

78

popularity

16979
TOP.8

M·A· C Mico United States

Meike, who was born in professional makeup, also takes into account the color adaptability and product richness in the eyebrow pencil category, and maintains the same professionalism as other makeup products under the same brand. While pursuing a sharp finish on the eyebrows, Mei Ke also takes into account the demands of some consumers for a matte and elegant makeup. The natural and precise double-ended eyebrow pencil refers to the waxy texture of Japanese powder, integrating liquid eyebrow pencil and matte eyebrow powder, the liquid eyebrow pencil has a stable and moderate water output, the color rendering is higher than that of eyebrow powder, and the ultra-fine tip traces the fine lines of the eyebrow arch, which has high requirements for makeup techniques. Although the eyebrow powder is lighter in color, it is better in natural color, with its own blending effect, and the eyebrows are not stiff. Many people will think that the eyebrow powder is chicken, but in fact, the flexibility of the eyebrow powder can make the eyebrow makeup icing on the cake, too firm eyebrow makeup sticks to the skin like seaweed, thick and unnatural, it is recommended to use liquid eyebrow pencil not to draw too full, leave some gaps to make the eyebrow powder smudge, and the makeup is more approachable. For beginners who want to quickly create a comfortable daily brow look for their commute, the dual-ended Delicate Styling Pencil is more suitable. The eyebrow pencil refill is soft, the color rendering is high, and the bevel shape pen...

8

Score

76

popularity

5380
TOP.9

Dior France

Although Dior brought The New Look to the era in the 50s, the once unattainable height has now fallen into the ordinary, and Dior makeup has become a common item in the general public's makeup bags. Although there are few styles of Dior eyebrow pencil, its color is rich and full, which greatly increases the expressiveness of eyebrow makeup, and it is also remarkable in terms of makeup endurance. Dior's traditional eyebrow pencil is pencil type, and the formula has its own emphasis on silica, talcum powder and kaolin, giving the pencil eyebrow pencil a more powdery texture, as well as good skin-friendliness and color adhesion, without too much smudging to achieve a matte brow look. Dior eyebrow pencils are available in 6 shades, including a new shade for blonde and light brown hair colors, which is more compatible with the previous version. The pencil-shaped eyebrow pencil comes with a spiral eyebrow brush, and the cut is not cumbersome. This eyebrow pencil needs to be equipped with a special pencil sharpener, which is not as convenient as the automatic pencil refill, and pay attention to the strength when rolling the pen, otherwise the refill is easy to break, resulting in waste. In recent years, the barrel of this eyebrow pencil has been changed from silver to dark blue, and the packaging material has been upgraded to be more wear-resistant. If you are troublesome with the curling pen, the telescopic Dior...

9

Score

75

popularity

15592
TOP.10

CHANEL France

One of the symbols of French luxury brands, Chanel Makeup has stood tall in the beauty circle for many years, in addition to relying on various concept promotions and the blessings of celebrities from all walks of life, it is also inseparable from the long-term color-locking, sweat-proof and oil-resistant characteristics of the product itself. Chanel now has three eyebrow pencils, the first two with no clear boundaries between men and women, and the most recent ones indicate that they are men's eyebrow pencils. Among these eyebrow pencils, the waterproof angled eyebrow pencil launched in the fall of 2017 is more convenient than Chanel's original pencil-type eyebrow pencil and uses an automatic refill without a pencil sharpener, which is more popular with consumers. The refill formula combines pigment particles and wax ingredients to give the brush a soft waxy texture, ensuring that the eyebrow makeup is not stiff, and also has a long-lasting finish, so that the eyebrows of office workers are still clear and neat after their lunch break, and there is no need to touch up makeup repeatedly when playing in the water in summer. The waterproof bevel eyebrow pencil is 390 yuan for a single piece, and the series of color numbers are uneven, and there are only 3 to 4 common ones. Men's eyebrow pencils belong to Boy de Chanel, a men's makeup line that was first launched in 2018 and focuses on creating a natural, everyday finish. Men's eyebrow pencil only has 4 basic colors, the refill is moderately soft and hard, not easy to break, and the foot is ...

10

Score

74

popularity

18748
TOP.11

MARIE DALGAR 玛丽黛佳 Shanghai

Frank and honest as a self-proclaimed domestic product, Marie Dejia is deeply involved in the Chinese market, with high flexibility, a rich variety of eyebrow pencils, and the average price is about 60 yuan, which is cost-effective, especially on e-commerce platforms. Marie Degaret has put a lot of effort into the styling of the eyebrow pencil. Using Chinese style elements, it is a gimmick to launch a national style graffiti eyebrow pencil and a national style makeup water eyebrow pencil, and the ink splash pattern is interpreted and presented on the pen barrel. There are as many as 10 colors of Chinese style graffiti eyebrow pencils, which can be compared to first-line makeup brands, Japanese linen hair colors are suitable for BR-4 linen and BR-8 lotus coffee colors, dark hair colors are suitable for BR-2 decolorization, BR-6 honey color, BR-1 chestnut brown, and cosplay lovers can also find bright eyebrow colors such as BU-1 azure and RD-1 begonia color. Instead of a traditional nylon spiral brush, the brow brush head is a discreet, angled, eyebrush-like brush with a hexagonal tip. The national style long-lasting makeup water eyebrow pencil is a double-ended liquid eyebrow pencil with excellent anti-shedding power, suitable for consumers with light eyebrow color and scarce eyebrows, but it has high requirements for strength and skill. Another popular eyebrow pencil is Peach...

11

Score

72

popularity

19745
TOP.12

MAYBELLINE 美宝莲 United States

In 1995, Maybelline, a classic European and American makeup brand, entered the Chinese market and chose the supermarket channel rooted in public life. Although Maybelline prides itself on professional makeup, it is actually just an open-shelf consumable in the eyes of the public, although it cannot make makeup icing on the cake, but it is not wrong. There are basically 3 to 4 eyebrow pencil shades, and the price is within 100 yuan, which is suitable for novices to practice. The double-ended triangle eyebrow pencil is Maybelline's most popular eyebrow pencil, with smooth refill drawing and simple and clean makeup removal. The three-faceted design of the tip of the pen is easy to contour, and the wide surface can be used to fill in the eyebrows and tails. You can also use the sponge tip to dip the brow powder to fill in the color, and use the brow brush to create natural wild brows. If you want to enhance the firmness of the brow peak and the sharpness of the brow tail, you can choose the Easy Smooth Brow Pencil and the Easy Triangle Brow Pencil, but the latter's single-ended design lacks an eyebrow brush and is not as detailed as the former. The built-in brush head makes it easy to draw smooth brow pencils and even brow color, making it easy to make mistakes with your eyebrows. In addition, Maybelline has also launched a liquid eyebrow pencil with a four-pronged tip to draw eyebrows...

12

Score

70

popularity

8807
TOP.13

innisfree 悦诗风吟 Korea

As Hallyu swept through China, innisfree was able to use natural elements such as forests, meadows, and oceans to attract consumers. While innisfree eyebrow makeup products are not as good as they could be in terms of texture and color durability, their affordable price and durability have made innisfree eyebrow pencils one of China's most sought-after K-beauty classics. Korean makeup tends to be natural and clear, and innisfree's eyebrow pencil also continues the advantages of natural color. It is available in China in two eyebrow pencils with dark brown shells, which are very different from the pure white appearance of the overseas version. The eyebrow pencil is an upgraded version of the triangular automatic eyebrow pencil, with the addition of eyebrow powder blending function, but the two products only come in 4 simple shades. The 3-in-1 eyebrow pencil is 85 yuan per piece, which is double the price of the triangle automatic eyebrow pencil, and the price of the two eyebrow pencils in China is generally higher than that in South Korea. It is undeniable that innisfree eyebrow pencil is on the soft side, clumping after repeated application, and the fluency is unmanageable. If you want to choose more color numbers, you can choose...

13

Score

69

popularity

11825
TOP.14

HOUSE STUDY 伊蒂之屋 Korea

Etude House and innisfree are both part of Amorepacific Group, Korea's No. 1 cosmetics company, and Etude House promotes a sweet and lovely makeup style, and the eyebrow pencil products give the impression that they are cheap and easy to use, attracting the attention of many makeup novices. Etude House 29 yuan eye color natural eyebrow pencil and Shiseido hexagonal eyebrow pencil are the popular choice of novices or student parties, a total of 6 colors, high color rendering, No. 4 dark gray is a versatile color, easy to create natural wild eyebrows, but can not do long-term color throughout the day, oily skin may be at noon or sweat to fill the eyebrows. The 48 yuan eye color slim eyebrow pencil refill is slender, the bristles are soft and easy to blend, a total of 5 colors, but the saturation is high, it is easy to draw the eyebrows rough and dirty, and it is easy to accumulate color blocks when applying hard, and the refill is easy to break, so pay attention when using. While the two Etude House eyebrow pencils are cheap, they sacrifice part of the sense of use, and the handwriting on the shell will wear out after a long time, which is easy to loosen and has a strong plastic feeling, which makes it appear cheap. ...

14

Score

68

popularity

16784

Brand Included Brand Claim

List of related product brands

Top eyebrow pencil brands

1 19745
MARIE DALGAR 玛丽黛佳

Frank and honest as a self-proclaimed domestic product, Marie Dejia is deeply involved in the Chinese market, with high flexibility, a rich variety of eyebrow pencils, and the average price is about 60 yuan, which is cost-effective, especially on e-commerce platforms. Marie Degaret has put a lot of effort into the styling of the eyebrow pencil. In use
2 18748
CHANEL

One of the symbols of French luxury brands, Chanel Makeup has stood tall in the beauty circle for many years, in addition to relying on various concept promotions and the blessings of celebrities from all walks of life, it is also inseparable from the long-term color-locking, sweat-proof and oil-resistant characteristics of the product itself. Chanel now has 3 eyebrows
3 17469
Excel

Born in 1949, Excel is a pioneer of Japanese open-shelf makeup. As the earliest all-in-one eyebrow pencil, it won the first place in the eyebrow product category of the Cosme Awards for three consecutive years (
4 16979
Shiseido

Shiseido, a well-known Japanese makeup brand, implements makeup and skin care with both hands, and the product line will not be overwhelmed, from affordable to high-end. In the eyebrow pencil category, compared with big-name eyebrow pencils that cost hundreds of dollars at every turn, Shiseido relies on cheap and durable entry-level hexagonal eyebrows
5 16784
HOUSE STUDY 伊蒂之屋

Etude House and innisfree are both part of Amorepacific Group, Korea's No. 1 cosmetics company, and Etude House promotes a sweet and lovely makeup style, and the eyebrow pencil products give the impression that they are cheap and easy to use, attracting the attention of many makeup novices. Etude's House 29 Eyes
6 15592
Dior

Although Dior brought The New Look to the era in the 50s, the once unattainable height has now fallen into the ordinary, and Dior makeup has become a common item in the general public's makeup bags. Although there are few styles of Dior eyebrow pencils, their colors are rich and rich
7 13894
benefit Benefit

A comprehensive and detailed eyebrow line has always been the essence of Benefit. Benefit, a self-proclaimed eyebrow expert, launched a new eyebrow pencil product, the 4-in-1 eyebrow pencil, at the end of 2018, which was named the best eyebrow pencil by the British women's fashion weekly Glamour. A four-in-one brow like no other
8 13703
Anastasia Beverly Hills

When it comes to creating trendy eyebrow makeup in Europe and the United States, professional makeup brand Anastasia Beverly Hills (abbreviated as ABH) is undoubtedly the most convincing. Eyebrow makeup is the soul of makeup, the length and thickness are the most straightforward expression of emotions, and the balance of the facial features is affected within millimeters, and its evolution is constantly affected
9 11825
innisfree 悦诗风吟

As Hallyu swept through China, innisfree was able to use natural elements such as forests, meadows, and oceans to attract consumers. Although innisfree's eyebrow makeup products are not as good as they could be in terms of texture or color durability, its
10 10555
Shu Uemura 植村秀

In 1983, the Japanese makeup artist Shu Uemura, known as the father of cleansing oil, founded the eponymous makeup brand Shu Uemura, and later joined the L'Oréal Group, becoming a world-renowned beauty brand. The machete eyebrow pencil and the automatic machete eyebrow pencil are the star items of Shu Uemura and are very specialized
11 9476
HOURGLASS

Hourglass, a makeup brand born in 2004, was originally just a niche beauty brand in China, but because of its slender pipe lipstick, it became an Internet celebrity in the makeup circle, and then it has countless fans with its high-quality products and reputation. Founder Carisa Janes is very product-oriented
12 8807
MAYBELLINE 美宝莲

In 1995, Maybelline, a classic European and American makeup brand, entered the Chinese market and chose the supermarket channel rooted in public life. Although Maybelline prides itself on professional makeup, it is real
13 7987
Clé de Peau Beauté 肌肤之钥

Shiseido's lady brand CPB not only occupies an important position in the industry for skin care lines, but also for color cosmetics lines. There are only a few makeup products in each category of CPB, but just one single product can bring users an unlimited repurchase rate, and the eyebrow shadow pencil is the CPB eyebrow pencil product
14 5380
M·A· C Mico

Meike, who was born in professional makeup, also takes into account the color adaptability and product richness in the eyebrow pencil category, and maintains the same professionalism as other makeup products under the same brand. Mei can pursue a sharp finish on the eyebrows while taking into account some consumers' desire for a matte finish

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2025 eyebrow pencil brand ranking

Anastasia Beverly Hills United States

benefit Benefit United States

HOURGLASS United States

Shu Uemura 植村秀 Japan

Clé de Peau Beauté 肌肤之钥 Japan

Excel Japan

Shiseido Japan

M·A· C Mico United States

Dior France

CHANEL France

MARIE DALGAR 玛丽黛佳 Shanghai

MAYBELLINE 美宝莲 United States

innisfree 悦诗风吟 Korea

HOUSE STUDY 伊蒂之屋 Korea

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