Excel is a subsidiary of Tokiwa Pharmaceutical Co., Ltd., which was founded in 1949. Excel eyeshadow is known as the "king of open shelves", and has won the top three in the eyeshadow department of the Japan Cosme Awards many times, and is one of the most popular eyeshadows in the overseas shopping list.
 
Excel has always been a cheap alternative to LUNASOL, and all five eyeshadows in the series are earthy shades, no matter which one is suitable for daily use, in line with the characteristics of Japanese nude makeup. Although compared to LUNASOL, Excel is obviously not so good in terms of color matching and packaging design, but its powder is soft and soft, and the color rendering is moderate, making it a very cost-effective choice. Similarly, Excel also has the common problem of Japanese eyeshadow, which lacks the color that emphasizes the eye socket, which is very different from the rich styles such as Tom Ford and Urban Decay. For novices, eyeshadows that are too pigmented are more difficult to master, and Japanese eyeshadows with medium color rendering are more practical as practice.
 
Excel Nude Deep Eyeshadow Eyeshadow is based on different shades of coffee, and is paired with colors such as orange and pink. Because of their very similar colors, many people don't know how to choose when they first come into contact with Excel Nude Deep Eyeshadow. SR02 and SR04 are more brown tones and are versatile for daily use; SR03 and SR05 are pink and orange tones, with a sweet style; SR01 is a natural nude color with a light finish.
 
Excel's real-me neon series eyeshadow continues to be transparent and nude while enriching the color scheme, such as the warm orange CS1 Warm Yang Orange Blossom, which is an eyeshadow suitable for yellow skin and warm skin tones, and the delicate pearlescent texture makes the eye makeup more delicate and clean. CS2 Dawn Begonia is an indispensable basic pink eyeshadow palette for users who like a misty pink, which can be combined with different layered colors, blush and lipstick, and is also highly practical.