Compared with SUQQU, which is also a subsidiary of Kanebo Group, LUNASOL brand positioning is low-key, and most of its makeup products mainly meet the needs of daily nude makeup, and even leave the impression of "LUNASOL = earth color". For example, the most popular eyeshadow series was launched in 07, and this earthy eyeshadow with a nude makeup focus helped LUNASOL reach the pinnacle of the brand, and the most classic Beige Beige was born here.
 
Beige Beige, as the ancestor eyeshadow palette of nude makeup, focuses on simple, everyday makeup, and the four colors are based on earth tones, although it is light, the color rendering of the makeup effect is amazing, without overemphasizing the color of the eyes, but bringing out the cleanliness and three-dimensionality of the overall makeup. Beige Beige's pearlescent and delicate pearlescent finish is slightly matte at first glance, making it perfect for creating nude makeup that looks like nothing.
 
The four-panel eyeshadow palette has always been LUNASOL's most classic series, and in 2019, LUNASOL integrated the earth color series of 07 years of radiant and beautiful skin, and launched a 10-color earth color gradient eyeshadow palette, from light white to dark brown, from glossy light color, to foggy dark color, which can be mixed with adjacent colors, or used in a single color, one plate is enough to meet the creation of different earth color makeup, and compared with Beige Beige, who plays the safe card, you can play more tricks.
 
LUNASOL's products have an extremely clear timeline. Every year, LUNASOL will divide the spring and summer and autumn and winter collections according to the seasons, spring and summer focus on clarity and shine, and autumn and winter focus on color development and blending, blending many colorful shades with earth tones to create the most suitable eyeshadow effect for Asian women. Not only that, LUNASOL is good at seizing every opportunity to launch limited editions with various themes, such as anniversary limited editions and Christmas limited editions.
 
07 can be described as a year of LUNASOL's spring breeze, following the spring and summer of the same year's translucent skin series, the autumn and winter launched the double charm series, with gemstones as the theme, the first release of five-color eyeshadow, was rated as LUNASOL's most gorgeous and dazzling works, currently only retain the most popular classic 01 opal and 05 ruby, the former is more daily, the latter is reddish, sweet style. Compared with the translucent skin, the double charm pursues a more shiny feeling on the eyes, a plate of five colors are shiny, relatively speaking, the powder of this series is slightly coarse, it is very obvious when applied a little, and there is a problem of flying powder, after applying eye makeup, use the powder to press it slightly, so that the makeup will be more clean and durable.
 
The light and shadow purification series launched in the fall of 11 returns to the brown system, which is different from the light and translucent skin, this season's four-bar eyeshadow is changed in the upper left and lower right panels, both of which have three color blocks with slightly different gloss and color, which is equivalent to a plate of 8-color eyeshadow, giving users more room to play, and the delicacy and color rendering of the powder are more delicate than the previous glitter, which has become another classic series after the light and translucent skin.