List of product brands > Household daily use > Laundry cleaning > Laundry detergent > Laundry detergent brand rankings Updated: 2025-02-21

2025 laundry detergent brand rankings

【2025 Laundry Detergent Brand Ranking】Based on the big data of the whole network, laundry detergent brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of laundry detergent (in no particular order): Forever New, LION, Attack, Persil, The Laundress, Frosch, Purex, Tide, Ariel, Liby, Ecover , Blue Moon, If you are looking for what brand of laundry detergent is good? This laundry detergent brand ranking list is for your reference only.

TOP.1

Forever New United States

Originated in the 40s of the last century, Forever New is a famous brand in Europe and the United States, and has won the first place among the top ten laundry brands in the United States with an absolute advantage. There are counters in department stores such as Niemann, Sachs Fifth Avenue and Isetan in Japan, and it is a well-deserved No. 1 brand of light luxury care. Fangxin has an accurate grasp of the needs of high-end people for laundry, and recommends the washing method of soaking and kneading, which reduces the damage to the fabric and is very suitable for washing delicate fabrics such as silk. All of Fangxin's series of products are made of trona, purified soda and lemon extract as the main raw materials. All products are bleach-free, dye-free and phosphate-free, and are formulated with anionic surfactant, nonionic surfactant and zwitterionic surfactant. Natural soda turns the oil into soluble salts and glycerin, buffering alkalinity, detergency and mildness. The classic Fangxin laundry detergent adopts this formula, which is suitable for cleaning daily clothes such as cotton and linen, and the concentrated dosage is more economical, and a bottle of 946ml in Tmall flagship store is priced at 249 yuan. The focus on women is the reason why Fangxin has endured. Fangxin is designed for women...

1

Score

87

popularity

18082
TOP.2

LION The Lion King Japan

If you want to say the loudest Japanese brand in China, Lion King is one. With its professional-grade standards and strict production quality, Lion King has won many honorary gold and silver awards at the World Expo, Nikkei Excellent Product and Service Award, Excellence Award, Global Environment Award and other honors. Lion's high-end laundry brand is TOP White Story, with humanized design and product segmentation, which carves the rigor and meticulousness of the Japanese into the bones. The main ingredients of TOP laundry detergent are polyoxyethylene nonionic surfactants, which are mild, low foaming, less irritating, and can also exert a good decontamination effect in hard water, without fluorescent brighteners. With enzymes (active enzymes), the decontamination ability is significantly improved, the biodegradability is high, and there are many decontamination and mildness. The most representative is the TOP Supper Nanox Super Concentrated Laundry Detergent, which contains up to 55% nonionic surfactant MEE, which is 10% more than the domestic standard of 45% of the total active substance content of concentrated laundry detergent, which can easily disintegrate the oleic acid in sebum secretion and wash the root cause of odor in the clothing fibers. The dosage is only 1/5 of ordinary laundry detergent, and at the same time, there is very little foam, easy to rinse, neutral P...

2

Score

86

popularity

18396
TOP.3

Attack Japan

Kao is also a Japanese brand, one of the largest manufacturers of consumer goods in Japan, and one of the high-quality cleaning brands in the Chinese market. Unlike Lion, who is good at cleaning and care, Kao has more hot-selling products in beauty life, such as famous diapers, sanitary napkins, etc., and Jieba laundry detergent also has a high market share in China. Jieba has a richer product line abroad than the domestic one, and its functions are more refined. Jieba's products are not as professional as Lion King in terms of functional refinement. However, the performance of Jieba at home and abroad is good in terms of detergency, and most of the foreign concentrated formulas are more respected, and the antibacterial effect is more respected, and the domestic ones are mainly ordinary types, and the ingredients are very mild. The Japanese market mainly consists of the NEO series and several single items. Among them, there are two laundry detergents in the NEO series, both of which are concentrated and contain up to 58% surfactants, one uses a variety of surfactant compounds, adds enzymes, and focuses on detergency, which can be bought for 400g for 471 yen; The other option is non-ionic surfactant, the stock solution is weakly acidic, integrated into water, and the pH value of the water solvent is neutral, which is very mild. The detergency is slightly weaker than the former, but the antibacterial and deodorizing power is increased.

3

Score

85

popularity

16989
TOP.4

Persil Germany

Persil, a subsidiary of Henkel, is the world's first laundry detergent brand, born in 1907, and has the largest market share of detergents in Germany. Persil's laundry products sold in markets such as the UK and France are in Unilever's hands, while the products in other countries are Henkel's products, which also makes Persil's laundry products different, with different main collections. There is no official sales channel for Persil in China, and there are several imported products on sale in Tmall supermarket, all of which are enzyme laundry detergents. The main body of the formula is the same, which is 7 kinds of biological enzymes. It can effectively disintegrate common stains such as starch, cosmetic oils, proteins, fats, and juices. Due to the strong effect of biological enzymes, the mildness of the laundry detergent should be discounted, and hand washing should be avoided if the skin is too sensitive. The price of 1.35L laundry detergent is about 69 yuan, and there are different fragrance and anti-allergy formulas to choose from. In markets such as the UK, Persil is focusing on the Small Mighty series, which uses 15-30% anionic surfactant combined with 5-15% nonionic surfactant,...

4

Score

83

popularity

16658
TOP.5

The Laundress United States

Founded in 2004 in New York by two professional women, The Laundress is a fragrance detergent company and a brand of detergents used in CHANEL's ready-to-wear garments. The brand's outstanding feature is the combination of ecology and fashionable cleanliness, and it has a high reputation among young women. Its products have a simple and fashionable appearance, and are positioned in the urban women and high-end markets. Delicate fragrances are the hallmark of The laundress. The fragrance type is mostly woody incense, from natural aromatic essential oils, and the product composition does not contain petrochemical raw materials, which is mainly plant-based, and pays great attention to the protection of the environment as a whole. With a variety of active enzymes, such as protease, amylase, cellulase, lipase, etc., supplemented by biodegradable plants as the substrate of surfactant, plus essential oils, flavors, the decontamination and mild combination of elegant and exquisite. The brand's packaging style is very simple, with almost no other colors and patterns. There is only one explanatory paper on the bottle body, with black letters on a white background, which is straightforward and simple. The Laundress x Le Labo: Santal 33 is a pure fragrance created in collaboration with the famous perfume house Le Labo.

5

Score

82

popularity

9691
TOP.6

Frosch Germany

Frosch is a household cleaner brand under the WERNER MERTZ Vernemetz Group, and has been rated as the most trusted German brand by Readers Digest for 15 consecutive years. Frosch covers almost all household cleaning products, and laundry detergent is only a small part of it, not the main thing. Frosch's laundry detergent raw materials are extracted from plants or fruits, do not contain phosphate, borate, formaldehyde and other substances, and have passed the dermatology non-damage testing certification. Pomegranate Detergent is Frosch's coloured laundry detergent that protects textile fibres during every wash, minimizes fibre wear and tear, and excels in colour fixation, even when mixed washes of off-coloured garments. This laundry detergent is a concentrated formula, low foam and easy to rinse, energy-saving and environmentally friendly, with a 1.8L large capacity price of 3.99 euros, which is also quite cost-effective among big brands. Another star product of Frosch is the wool and silk laundry detergent, which uses anionic complex...

6

Score

81

popularity

19546
TOP.7

Purex Prex United States

Purex was part of the Dial Group in the United States and was acquired by Henkel. In 1922, the first jar of Purex bleach was born in a family garage in the United States, 10 cents less than commercially available bleach. Since then, Purex has entered the U.S. market with a low-priced, high-quality feature. Today, it is one of the most widely used detergents in North America. Most of the Purex laundry detergents are double concentrated formulas, and 1/3 cap can wash 15 pieces of laundry, which is extremely economical; Using a variety of surface activity compounds and adding special detergents, it has a significant effect on daily dirt such as grease, grass stains, blood stains, wine stains, etc.; The low-foaming and easy-to-bleaching technology is mature, and the HE washing machine can also be used, which is suitable for all waterable laundry, including special fabrics such as silk, wool, and down, to protect the fabric fibers from being easy to deform and shrink. Among them, several laundry detergents such as Purex plus Clorox 2 have excellent cleaning power, and the basic ingredient is a classic combination of epiactive and active enzymes. Purex plus Clorox 2 is infused with Clorox2 brand detergent, which contains anti-pollution enzymes that greatly enhance the decontamination power of laundry detergent, and combined with the cleaning effect of Purex itself, it claims to be able to clean 100 types of stains. Oxi La...

7

Score

80

popularity

20169
TOP.8

Tide Tide United States

Tide is a well-known laundry brand under the global daily chemical leader Procter & Gamble, and one of the world's largest laundry detergent brands, which was born in the United States in 1946 and is still the hegemon in the field of machine washing. Tide is as well-known as it is in the United States and China, and has won the first place in the laundry detergent category of the Chnbrand China Brand Power Index for seven consecutive years, and ranked second in the net promoter score of the China Laundry Detergent Customer Recommendation Index in 2017. Domestic Tide laundry detergent products, like their laundry detergent, take the route of large volume and low price, and there is still a gap between them and foreign countries in terms of product function and quantity. The efficacy of the product is mainly mild and color protection, and the ingredients are mostly made of various surface activity compounds, with different fragrance types to choose from, which basically meets the requirements of consumers in all aspects of washing. Among them, it is more recommended to be the tide full-effect laundry detergent, the material is mild, the pH value is neutral, in the evaluation of the domestic "Consumer Reports", the anti-stain redeposition performance is better, and the white clothes are less likely to yellow and become old after washing, and the price of 6kg on the e-commerce platform is 79.9 yuan, which is more cost-effective. According to the different laundry habits of users at home and abroad, the route taken by Tide in the domestic and foreign markets is also...

8

Score

79

popularity

20808
TOP.9

Ariel United States

Bilang has a close relationship with Tide, and both are P&G's laundry brands. Launched in Germany in 1967, it quickly became one of the largest laundry detergent brands in Europe in just a few years, and still has a high market share in the global market. Like Tide, Bilang determines the style of the product line according to the different laundry habits of consumers at home and abroad. The domestic Bilang and Tide routes are similar, both take the sales route of large-capacity family packs, and the decontamination ingredients are similar. Among them, the introduction of Japanese antibacterial technology of two laundry detergents quite surprising, these two laundry detergents and Lion King TOP house drying laundry detergent, is an excellent choice to deal with rainy days to dry clothes, can long-term antibacterial, remove mildew. The price is half of the lion king, 2kg packaging is only 50 yuan, if you can't buy the lion king TOP house drying laundry detergent, Bilang antibacterial laundry detergent is also a good choice. Foreign products are machine washing series, taking the high-end route, depending on the packaging, the price of laundry detergent is between $10 and $50. Compared with Tide, Bilang pays more attention to the mildness of the product. Foreign products contain plant ingredients, high biodegradability, and compound table...

9

Score

79

popularity

12700
TOP.10

Liby Guangdong

Founded in 1994, Liby can be called a national washing brand. In the field of laundry detergent, Liby did not start as well as Blue Moon, but Liby finally surpassed Blue Moon in 2017 and became the market leader of the new generation of laundry detergent with a market share of 26%. In the era of fierce competition among daily chemical brands, Liby gained a firm foothold in the cracks. All laundry detergent products of Liby are ordinary type, with mild ingredient ratio and the concept of natural and non-hand damage. In recent years, Liby has innovated in packaging and flavoring, and the main detergent ingredients of the natural series are extracted from plants, which ensures the cleaning power and is milder and more environmentally friendly. According to the evaluation of China's "Consumer Reports", Liby soap has obvious advantages in the effect of removing oil stains, and is effective for domestic oil stains, dust oil and carbon black oil stains, and has excellent rinsing performance and low skin irritation. Delicate laundry care detergent is a high-end laundry care product launched by Liby. The anti-deposition agent in the formula prevents the re-contact between dirt and fibers, reduces the deposition of insoluble inorganic salts on the surface of the garment, and avoids weaving after multiple cleanings.

10

Score

77

popularity

18441
TOP.11

Ecover Belgium

Founded in 1980, Belgian brand Ecover is one of the largest manufacturers of ecological cleaning and cleaning products in Europe and the world, and has won awards such as the 1989 French Product Prize, France. The product has passed authoritative certifications such as the Danish Asthma Allergy Association, and is the only household cleaning brand that has won the United Nations Environment Programme Global 500 Best Environmental Award. Ecover laundry detergent is mainly bio-formulated, and all products are concentrated, so you can use it with confidence in HE washing machines. Ecover laundry detergent is based on 5%-15% non-ionic surfactant, plus plant-derived ingredients, the material is mild, very friendly to sensitive people, and the products have passed the dermatologist test. In addition, Ecover has also launched a special enzyme-free laundry detergent, so that people who are allergic to biological enzymes have a choice. Non-Bio Lavender Sandalwood Laundry Detergent is one of Ecover's signature products, combining anionic blends of non-ionic surfactants, botanical extracts and minerals to create a holistic formula. Impressively, the grass and pine are scented, giving it a refreshing experience of embracing the grass. However, due to the mild raw materials, the cleaning power of this laundry detergent is more...

11

Score

76

popularity

16711
TOP.12

Blue Moon Guangdong

Blue Moon is a leading brand of laundry detergent in China, and is a wholly foreign-owned enterprise wholly owned by Hong Kong Blue Moon International Group Co., Ltd. In 2008, Blue Moon brought laundry detergent into the field of vision of consumers, and then sang all the way, with obvious first-mover effect, maintaining the first place in the comprehensive market share for 9 consecutive years, and walking in the forefront of the Chinese market in terms of product functions, launch time and segmentation. However, with the fierce competition in the laundry detergent market, Blue Moon has been hit a lot due to the collapse of sales channels, but Blue Moon is still a leader in domestic laundry detergent brands. Blue Moon laundry detergent mainly includes high-end machine wash supreme series and affordable laundry detergent series. Machine Wash Supreme Series is the core competition series of Blue Moon, the concentration of active ingredients is as high as 47%, one pump can wash 8 pieces of clothing, low viscosity and stability technology to avoid the problems of difficult dissolution and difficult pumping caused by liquid viscosity, and has obtained the concentration mark certification of the China Washing Association. In the domestic "Consumer Reports", Machine Wash Supreme ranked first in the test of detergency, stain redeposition resistance and damage to clothing. The price of 660g is 69 yuan, although the unit price is high...

12

Score

74

popularity

15806

Brand Included Brand Claim

List of related product brands

Top laundry detergent brands

1 20808
Tide Tide

Tide is a well-known laundry brand under the global daily chemical leader Procter & Gamble, and one of the world's largest laundry detergent brands, which was born in the United States in 1946 and is still the hegemon in the field of machine washing. Tide is as well-known in the United States and as in China, for seven consecutive years
2 20169
Purex Prex

Purex was part of the Dial Group in the United States and was acquired by Henkel. In 1922, the first jar of Purex bleach was born in a family garage in the United States, 10 cents less than commercially available bleach. Since then, Purex has entered the U.S. market with a low-priced, high-quality feature. Now it is
3 19546
Frosch

Frosch is a household cleaner brand of WERNER MERTZ Vernemetz Group, which has been rated as the most trusted German brand by Readers Digest for 15 consecutive years
4 18441
Liby

Founded in 1994, Liby can be called a national washing brand. In the field of laundry detergent, Liby did not start as well as Blue Moon, but Liby finally surpassed Blue Moon in 2017 and became the market leader of the new generation of laundry detergent with a market share of 26%. Compete in daily chemical brands
5 18396
LION The Lion King

If you want to say the loudest Japanese brand in China, Lion King is one. With its professional-grade standards and strict production quality, Lion King has won many honorary gold and silver awards at the World Expo, Nikkei Excellent Product and Service Award, Excellence Award, Global Environment Award and other honors. The high-end of the Lion King
6 18082
Forever New

Originated in the 40s of the last century, Forever New is a famous brand in Europe and the United States, and has won the first place among the top ten laundry brands in the United States with an absolute advantage. Department stores such as Niemann, Sachs Fifth Avenue, and Isetan in Japan
7 16989
Attack

Kao is also a Japanese brand, one of the largest manufacturers of consumer goods in Japan, and one of the high-quality cleaning brands in the Chinese market. Unlike Lion, who is good at cleaning and care, Kao has more hot-selling products in terms of beauty and life, such as the famous paper
8 16711
Ecover

Founded in 1980, Belgian brand Ecover is one of the largest manufacturers of ecological cleaning and cleaning products in Europe and the world, and has won awards such as the 1989 French Product Prize, France. The products have passed authoritative certifications such as the Danish Asthma Allergy Association.
9 16658
Persil

Persil, a subsidiary of Henkel, is the world's first laundry detergent brand, born in 1907, and has the largest market share of detergents in Germany. Persil's detergent products sold in the UK, France and other markets are in Unilever's hands, while those in other countries are produced
10 15806
Blue Moon

Blue Moon is a leading brand of laundry detergent in China, and is a wholly foreign-owned enterprise wholly owned by Hong Kong Blue Moon International Group Co., Ltd. In 2008, Blue Moon brought laundry detergent into the field of vision of consumers, and then sang all the way, with obvious first-mover effect, maintaining the market for 9 consecutive years
11 12700
Ariel

Bilang has a close relationship with Tide, and both are P&G's laundry brands. Launched in Germany in 1967, it quickly became one of the largest laundry detergent brands in Europe in just a few years, and still has a high market share in the global market. Blue waves, like tides, are consumed according to domestic and foreign consumption
12 9691
The Laundress

Founded in 2004 in New York by two professional women, The Laundress is a fragrance detergent company and a brand of detergents used in CHANEL's ready-to-wear garments. The outstanding feature of the brand is that it is ecological and fashionable and clean

2025 laundry detergent brand rankings

Forever New United States

LION The Lion King Japan

Attack Japan

Persil Germany

The Laundress United States

Frosch Germany

Purex Prex United States

Tide Tide United States

Ariel United States

Liby Guangdong

Ecover Belgium

Blue Moon Guangdong

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