Persil, a subsidiary of Henkel, is the world's first laundry detergent brand, born in 1907, and has the largest market share of detergents in Germany. Persil's laundry products sold in markets such as the UK and France are in Unilever's hands, while the products in other countries are Henkel's products, which also makes Persil's laundry products different, with different main collections.
There is no official sales channel for Persil in China, and there are several imported products on sale in Tmall supermarket, all of which are enzyme laundry detergents. The main body of the formula is the same, which is 7 kinds of biological enzymes. It can effectively disintegrate common stains such as starch, cosmetic oils, proteins, fats, and juices. Due to the strong effect of biological enzymes, the mildness of the laundry detergent should be discounted, and hand washing should be avoided if the skin is too sensitive. The price of 1.35L laundry detergent is about 69 yuan, and there are different fragrance and anti-allergy formulas to choose from.
在英国等市场,Persil主推的是Small & Mighty系列,产品均采用15-30%的阴离子表活复配5-15%的非离子表活,加上活性酶,对付常见油脂,甚至沾满意大利面酱汁或果汁的衣服都不在话下。不过,该系列产品在国内暂无购买渠道。
Persil in North America dominates the market with its ProClean range of products, with four main products. Among them, ProClean Power-Liquid 2in1 laundry detergent ranked second in the best laundry detergent evaluation by Consumer Reports in the United States.
The ProClean range is a combination of surfactants, enzymes and flavors. In response to the popularity of washing machines in North America, all HE washing machines are equipped with Pro 10 technology, a formula modification technology that significantly enhances the detergent's decontamination ability. The range also has a laundry detergent designed for sensitive skin, which is dye-free and fragrance-free, making it suitable for hypoallergenic people.