Tide is a well-known laundry brand under the global daily chemical leader Procter & Gamble, and one of the world's largest laundry detergent brands, which was born in the United States in 1946 and is still the hegemon in the field of machine washing. Tide is as well-known as it is in the United States and China, and has won the first place in the laundry detergent category of the Chnbrand China Brand Power Index for seven consecutive years, and ranked second in the net promoter score of the China Laundry Detergent Customer Recommendation Index in 2017.
 
Domestic Tide laundry detergent products, like their laundry detergent, take the route of large volume and low price, and there is still a gap between them and foreign countries in terms of product function and quantity. The efficacy of the product is mainly mild and color protection, and the ingredients are mostly made of various surface activity compounds, with different fragrance types to choose from, which basically meets the requirements of consumers in all aspects of washing.
 
Among them, it is more recommended to be the tide full-effect laundry detergent, the material is mild, the pH value is neutral, in the evaluation of the domestic "Consumer Reports", the anti-stain redeposition performance is better, and the white clothes are less likely to yellow and become old after washing, and the price of 6kg on the e-commerce platform is 79.9 yuan, which is more cost-effective.
 
According to the different laundry habits of users at home and abroad, Tide takes different routes in the domestic and foreign markets, domestic products take into account machine washing, hand washing, effective removal of stains without losing mildness, foreign countries are mainly machine washing products, more emphasis on detergency.
 
Foreign tides are all machine-washable concentrated laundry detergents, with a variety of surface activity compounds, which still have excellent detergency efficiency in hard water. The concentrated formula allows for extremely low consumption of laundry detergent, which is 1/10 of the previous amount. In recent years, Tide has focused on promoting the new standard of HE Turbo Clean ™, and each laundry detergent product has a corresponding HE model, equipped with Smart Suds™, the foam suppression technology developed by Tide, which maximizes the effectiveness of HE washing machines, shortens the rinsing time of washing machines, and saves water and energy.
 
Tide Plus Ultra Stain Release和Free & GentleLaundry detergent等是比较出色的几款。Tide Plus Ultra Stain Release在United States《消费者报告》的Laundry detergent评测中，以超强去污力位居榜首，针对油脂、泥土、血液、巧克力、红酒和茶等常见污渍均能强效去除，同时具备优秀的二次去污力，防止污垢回渗，避免洗后会因污垢而产生硬化和粗糙的手感。不过不少用户反映留香不够清新，如果非常介意，可以多漂洗几次。
 
Tide Free and Gentle laundry detergent is recommended by dermatologists and can be used by sensitive people, costing $14.99 for 100 ounces. However, there is a temporary lack of purchase channels in China.