Founded in 1994, Liby can be called a national washing brand. In the field of laundry detergent, Liby did not start as well as Blue Moon, but Liby finally surpassed Blue Moon in 2017 and became the market leader of the new generation of laundry detergent with a market share of 26%. In the era of fierce competition among daily chemical brands, Liby gained a firm foothold in the cracks.
 
All laundry detergent products of Liby are ordinary type, with mild ingredient ratio and the concept of natural and non-hand damage. In recent years, Liby has innovated in packaging and flavoring, and the main detergent ingredients of the natural series are extracted from plants, which ensures the cleaning power and is milder and more environmentally friendly.
 
According to the evaluation of China's "Consumer Reports", Liby soap has obvious advantages in the effect of removing oil stains, and is effective for domestic oil stains, dust oil and carbon black oil stains, and has excellent rinsing performance and low skin irritation.
 
Delicate laundry care detergent is a high-end laundry care product launched by Liby. The anti-deposition agent in the formulation prevents dirt from re-contacting the fibers, reduces the deposition of insoluble inorganic salts on the surface of the garment, and prevents the fabric from hardening after multiple washes. The price of 2.68kg is 40 yuan, which is higher than that of Liby soap, but it is still very cost-effective in terms of high-end cleaning and care products.
 
The two scented laundry detergents are Liby's exploration of the future direction of washing and care. Sylvia laundry detergent is the first laundry perfume of Liby brand, which combines perfume and laundry detergent, and microencapsulated fragrance makes clothes linger for a long time. The walls of the microcapsules are not sensitive to mechanical forces and can be deposited on the clothing without breaking, and when the clothes are dried, the microcapsule flavor can easily break due to friction, releasing a long-lasting fragrance. There are two scents to choose from, Ballerina and New York Love, which can be used with any washable garment. The price of 1.28kg is 29.9 yuan. However, domestic consumers are not used to the concept of "laundry perfume", and the sales of the two products are not as good as the basic laundry detergent.
 
Liby's Good Daddy brand takes the high-end cleaning and care route. The laundry detergent products are extracted from coconut oil, with natural citric acid, which is more skin-friendly, with a pH value of 6.6, so it can also be used safely for intimate clothing and baby clothes. There are mainly Good Daddy Natural Skin-friendly Laundry Detergent and Good Daddy Natural Aromatherapy Laundry Detergent, which have similar ingredients. Protease is added to the skin-friendly laundry detergent, so protein stains such as milk stains and urine stains can be easily washed away. Most of the e-commerce platforms are packaged in large bottles of about 2kg and 3kg, and the price is between 40-80 yuan.