Blue Moon is a leading brand of laundry detergent in China, and is a wholly foreign-owned enterprise wholly owned by Hong Kong Blue Moon International Group Co., Ltd. In 2008, Blue Moon brought laundry detergent into the field of vision of consumers, and then sang all the way, with obvious first-mover effect, maintaining the first place in the comprehensive market share for 9 consecutive years, and walking in the forefront of the Chinese market in terms of product functions, launch time and segmentation. However, with the fierce competition in the laundry detergent market, Blue Moon has been hit a lot due to the collapse of sales channels, but Blue Moon is still a leader in domestic laundry detergent brands.
 
Blue Moon laundry detergent mainly includes high-end machine wash supreme series and affordable laundry detergent series. Machine Wash Supreme Series is the core competition series of Blue Moon, the concentration of active ingredients is as high as 47%, one pump can wash 8 pieces of clothing, low viscosity and stability technology to avoid the problems of difficult dissolution and difficult pumping caused by liquid viscosity, and has obtained the concentration mark certification of the China Washing Association. In the domestic "Consumer Reports", Machine Wash Supreme ranked first in the test of detergency, stain redeposition resistance and damage to clothing. The price of 660g is 69 yuan, although the unit price is high, but it saves water and energy saving, and the overall cost performance is still good.
 
Except for the machine wash extreme series and a down jacket cleaning liquid, Blue Moon's other laundry detergents are ordinary formulas, and the raw materials are not much different. Blue Moon Down Jacket Cleaning Liquid adds cationic surfactant to the formula, the down is soft and fluffy after washing, and washable down products can be cleaned with it, and the price of 500g in Tmall flagship store is 23.6 yuan.
 
Blue Moon Deep Cleansing Care Laundry Detergent is the most well-known domestic classic, and the surface activity has also reached 21.1%, which is much higher than the industry standard of 15%. The price of 3kg is about 40 yuan, which is moderate. However, weak antibacterial power and insufficient suppleness of laundry are still hard injuries that Blue Moon cannot avoid.
 
According to the domestic "Consumer Reports" test, through direct observation with the naked eye and black tea color rendering method, it was concluded that Blue Moon's baby-specific laundry detergent has the highest score among several common infant laundry detergents for milk stains, breast milk stains, vegetable and fruit mud stains, oil stains and urine stains. 1kg is priced at 33 yuan, which is a trustworthy choice for mothers.