Originated in the 40s of the last century, Forever New is a famous brand in Europe and the United States, and has won the first place among the top ten laundry brands in the United States with an absolute advantage. There are counters in department stores such as Niemann, Sachs Fifth Avenue and Isetan in Japan, and it is a well-deserved No. 1 brand of light luxury care.
 
Fangxin has an accurate grasp of the needs of high-end people for laundry, and recommends the washing method of soaking and kneading, which reduces the damage to the fabric and is very suitable for washing delicate fabrics such as silk.
 
All of Fangxin's series of products are made of trona, purified soda and lemon extract as the main raw materials. All products are bleach-free, dye-free and phosphate-free, and are formulated with anionic surfactant, nonionic surfactant and zwitterionic surfactant. Natural soda turns the oil into soluble salts and glycerin, buffering alkalinity, detergency and mildness. The classic Fangxin laundry detergent adopts this formula, which is suitable for cleaning daily clothes such as cotton and linen, and the concentrated dosage is more economical, and a bottle of 946ml in Tmall flagship store is priced at 249 yuan.
 
The focus on women is the reason why Fangxin has endured. Fangxin specially developed underwear cleaning liquid for women, the cleaning ingredients in the formula are mainly non-ionic surfactants, less foaming, less irritation, and the weakly acidic formula is more friendly to the private parts. If it is stained with menstrual blood, urine or dry secretions, you can soak it directly in cold water with cleaning solution for 20-40 minutes to clean it deeply. The price of 473ml underwear cleaning liquid is 209 yuan, which is quite high. Fangxin baby laundry detergent is added on this basis, which is very friendly to baby clothes that often stick to rice grains, soup stains and urine stains, and 946ml can be bought for 208 yuan.
 
Fangxin, which advocates special clothing and special care, has targeted the launch of Fangxin wool and cashmere cleansing liquid and Fangxin silk delicate laundry detergent, the main components are similar to Fangxin laundry detergent, reducing irritating ingredients, such as additives, enzymes, etc., the solution is more mild, the price of the two laundry detergents is about the same, a bottle of 473ml Tmall flagship store can be bought at 179 yuan - 189 yuan.
 
Fangxin also has two other laundry detergents, Variance and STRETCH laundry detergent, both of which are launched for specific groups. Variance laundry detergent is extracted from citrus and soda, with high biodegradability, and is a suitable choice for people prone to allergies, combining anionic and non-ionic surfactant to reduce irritation and add no flavor. STRETCH laundry detergent is effective at cleaning sweat stains and odors from clothes after a workout, and with a patented deodorant, it's a favorite among athletes.
 
Fangxin decontamination efficiency and safety are taken into account, which is suitable for recommending to friends who are more pursuing the quality of life. At present, Fangxin only has official channels on the e-commerce platform, and the products are all imported, and consumers can go to the flagship store to buy.