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List of product brands > Household daily use > Laundry cleaning > washing powder > Laundry detergent brand rankings Updated: 2025-02-21

2025 laundry detergent brand ranking

【2025 Laundry Detergent Brand Ranking】Relying on the big data of the whole network, laundry detergent brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of laundry detergent (in no particular order): Charlie's Soap, Nellie's, ForeverNew Fangxin, Attack, Ariel, Liby, OMO, Tide Tide, Super, Diaopai, White Cat, If you are looking for what brand of laundry detergent is good? This laundry detergent brand ranking list is for your reference only.

  • TOP.1 Charlie’s Soap

    Charlie’s Soap United States

    Recommended model: Charlie Natural Environmentally Friendly Laundry Detergent Born in the United States in 1976, Charlie laundry detergent is the overlord brand of high-end laundry detergent in North America, with high sales and ratings of laundry detergent in the Amazon store in the United States. Originally, it was developed to remove stains more efficiently by cleaning sticky dust and oil stains from instruments and protecting the safety of machinery, clothing and workers. Charlie only has one natural and eco-friendly laundry detergent, and if you don't have time to separate your clothes, Charley's gentle, low-foaming, machine-washable all-purpose laundry detergent is the right choice. Concentrated phosphorus-free formula, without whitening agents, fragrances, and friendly to people prone to allergies, it has won the first place in the 2018 Bittasset Top Ten Hypoallergenic Detergents, and received an A rating in the EWG (Environmental Working Group). The perfect blend of detergency and mildness is inseparable from the raw material composition of Charlie laundry detergent. Charlie laundry detergent is made from natural minerals such as sodium carbonate, sodium metasilicate, and the biodegradable surfactant C12-15 Pareth-2. Sodium metasilicate dissolves quickly, is relatively mild, and can enhance the oil...

    1
    Score
    83
    popularity
    19525
  • TOP.2 Nellie's

    Nellie's Canada

    Recommended models: plant-derived soda laundry detergent, natural stain remover, baby laundry detergent Nellies is also a North American brand, from Canada, although it is translated as Nellis, everyone is used to calling it Nellies. Because its founder insists on environmental protection, and the transportation of laundry detergent will increase carbon emissions, it chooses to insist on the production of powdered washing products and does not produce other washing products such as laundry detergent, which is very rare among washing and care brands. There are three types of laundry detergents from Nellis, plant-derived soda laundry detergent, natural stain remover detergent and baby detergent. All of them are made of soda and mild nonionic surfactants, excellent detergency and biodegradability are indistinguishable from Charley, and Charlie laundry detergent is almost the same in terms of efficacy, with rich products and obvious price advantages, and has obtained a B rating from EWG. Plant-derived soda laundry detergent is its flagship product, which is composed of only 4 components: linear alcohol ethoxylate, sodium carbonate, sodium chloride, and sodium metasilicate. Linear alcohol ethoxylates are also based on coconut oil extraction, and the non-ionic epitaxylation is less irritating and highly degradable. Sodium chloride is a table salt ingredient that has...

    2
    Score
    82
    popularity
    13461
  • TOP.3 ForeverNew 芳新

    ForeverNew 芳新 United States

    Recommended models: Fangxin All-in-One Cleansing Powder, Variance Advanced Anti-Allergy Laundry Detergent Forever New Fangxin detergent is the darling of the domestic purchasing industry, it began in 1973, from the beginning of its birth to position the United States high-end home care, the United States Macy's, Japan Isetan Department Store and other counters. Fangxin has always advocated special clothing and special care, breaking people's concept of one product to get all clothes. Fangxin laundry detergent also finds a balance between decontamination and mildness. The most classic Fangxin all-in-one cleansing powder uses non-ionic surfactants, adds natural zeolite to soften the water quality and neutralize the alkalinity, and the pH value is weakly alkaline, removing stains on the basis of not damaging the clothing fiber. Fangxin pursues to make laundry easier, soak the clothes in the laundry solvent for 30-60 minutes before washing, let the surfactant fully contact with the stain, and then gently rub it to quickly remove the stain, without straining to scrub. Cleansing powder is also the only Fangxin laundry detergent on sale in China, with a price of 239 yuan/955g in the flagship store. It should be noted that this product is not suitable for cleaning silk, cashmere and other clothes, cotton, linen, chemical fiber and other fabrics are more conducive to its hair...

    3
    Score
    81
    popularity
    12548
  • TOP.4 Attack

    Attack Japan

    Recommended models: Jieba High Activity バイオEX, Jieba High Immersion リセットパワー, Jieba Deep Stain Removal Laundry Detergent Diapers are the famous works of Kao, a leading brand in Japan's daily chemical industry, but the fields involved are not limited to this. Jieba is Kao's washing brand, thanks to Kao's excellent reputation and strict technical control, the evaluation of domestic Jieba laundry detergent has been among the best, the Ministry of Industry and Information Technology Chnbrand data shows that in 2017, China's laundry detergent customer recommendation index net promoter value, Jieba ranked third. Jieba's product line in Japan and China is different, but the large volume and low price of the people-friendly route make the two different paths. There are not many Jieba products in the Chinese market, and they have basically met the daily laundry needs of consumers, and in the laundry detergent evaluation of China's "Consumer Reports", Jieba laundry detergent detergent ranks high in terms of detergency. Jieba Deep Stain Removal Laundry Detergent, Jieba Bright Color Laundry Detergent, and Jieba Pure Laundry Detergent are all added with two enzyme preparations, protease and cellulase, which are the nemesis of sweat, blood and dust. However, enzyme preparations are more sensitive to temperature and more suitable.

    4
    Score
    78
    popularity
    20204
  • TOP.5 Ariel

    Ariel United States

    Recommended models: Ariel Original Washing Powder, Professional Stain Removal Laundry Detergent, Machine Wash Ultra-Clean Laundry Detergent After Procter & Gamble entered China in 1988, it won most of the Chinese daily chemical market in one fell swoop. Bilang's product line is similar to Jieba, the series are different, but the product efficacy is similar. China Bilang only has professional stain removal, bright and soft fragrance, machine washing ultra-clean three series of laundry detergents, the main ingredients are the same, the ratio of anionic and nonionic surfactants is used to increase the mildness, and additional synergistic ingredients are added to meet different needs. Bilang Liangjie soft fragrance is the mildest one, the pH value is close to neutral, cleaning intimate clothes and baby clothes is not a problem, adding cellulase action fabric fibers, keep clothes soft, Jingdong flagship store 1.7kg price 24.9 yuan. Consumers who have a need for the fragrance of their clothes can choose Bilang professional stain removal laundry detergent, which has two kinds of natural fragrance and jasmine fragrance...

    5
    Score
    76
    popularity
    12741
  • TOP.6 Liby

    Liby Guangdong

    Recommended models: Liby Stain Remover All-effect Laundry Detergent, Liby Natural Laundry Soap Powder Liby was established in 1994 among foreign-funded daily chemical brands, and by 2017, its market share in China reached 52.3%, leaving foreign-funded daily chemical enterprises far behind. In the face of serious homogenization of laundry detergent products in the market, Liby entered the daily life of national consumers with the positioning of not hurting hands. In line with the living habits of most people who hand rub small clothes and machine wash large clothes, Liby laundry detergent is mainly of ordinary type, adopts a variety of active substance ratios, reduces the irritation of surfactants, adds compound enzyme preparations, and completes the cleaning power of surface activity, and has excellent performance in low temperature, hard water and other environments, achieving a win-win situation of detergency and mildness. In the evaluation of Consumer Reports, the washing performance of Liby laundry detergent ranked first among similar products. The stable decontamination formula adds different preparations, such as protease, foam inhibitor, lavender flavor, etc., to give the laundry detergent a targeted function. At present, there are ultra-clean and fresh, ultra-clean lavender, cold water fast-acting, easy to rinse, all-effect fragrant, pleasant lavender...

    6
    Score
    73
    popularity
    7629
  • TOP.7 OMO Wonders

    OMO Wonders United Kingdom

    Recommended models: Aomiao automatic series, sterilization and mite removal laundry detergent, skin-friendly soap powder series Unilever's No. 1 home care brand, Aomiao, entered China as early as 1993 and became China's first international laundry brand, but was frequently overtaken by rising domestic brands. However, the decline in market share has not affected the reputation of Aomiao, in 2017, the net promoter score of China's national laundry detergent customer recommendation index ranked first is Aomiao, and it has also won the title of the most trusted laundry brand by Readers Digests for four consecutive years abroad. The performance of Aomiao in foreign markets is not as good as that of China, and the product category is relatively simple, with only three models. OMO Powder and Omo Ultimate Powder have similar ingredients, LAS is formulated with non-ionic surfactants, enzymes are added to break down protein stains, and defoamers make laundry detergents low foam more suitable for machine washing. Omo Ultimate Powder is enhanced by surfactant adjustments for greater stain removal, such as stubborn stains that have been deposited for 48 hours. OMO Sensitive Powder is a hypoallergenic formula that removes enzymes and fragrances from the ingredients, making it friendly to sensitive skin. The price of the three products is close, 1k...

    7
    Score
    72
    popularity
    10312
  • TOP.8 Tide Tide

    Tide Tide United States

    Recommended models: Tide Free Gentle Laundry Detergent, Tide Plus Bleach Laundry Detergent, Whitening Stain Removal Laundry Detergent, Tide and Blue Wave siblings, all from Procter & Gamble. Tide was born in the United States in 1946 and launched the world's first synthetic laundry detergent, ending the era of people using soap to wash, and is still at the forefront of the machine washing era. The popularity of Tide in the world is much higher than that of Bilang, and it has won the first place in the laundry detergent category of Chnbrand China Brand Power Index for seven consecutive years, and ranked second in the net promoter score of China Laundry Detergent Customer Recommendation Index in 2017, which is higher than Jieba. However, China Tide is positioned in the low-end market, and has set a record of selling 1 million packs a day, focusing more on decontamination efficiency and not paying enough attention to the mildness of laundry detergent. Every Tide laundry detergent in the foreign market is equipped with Smart Suds, the foam suppression technology developed by Tide, which is also the new standard of HE Turbo Clean machine washing that Tide has tried to create in recent years, so that the HE washing machine (high-efficiency water-saving washing machine) can maximize the effect, shorten the rinsing time of the washing machine, save water and save energy. LAS and AES and other anionic surfactants...

    8
    Score
    70
    popularity
    9335
  • TOP.9 Super

    Super chekiang

    Recommended model: Super Natural Soap Powder Super Energy is a high-end laundry brand under Naais Group, mainly aimed at urban professional women, launched in 2006, and entered the top ten best-selling detergents in China two years later. Super products are divided into two series: natural soap powder and laundry detergent. The main active ingredient is the soap base extracted from coconut oil instead of the surface activity, which reduces the irritation from the source, does not contain whitening agents and bleach, and the ingredients are mild. Although active enzymes are added to improve the detergency, the detergency is slightly insufficient compared to the main ingredient of the laundry detergent. SUPER has also launched a concentrated natural soap powder to meet the needs of machine washing, but the laundry detergent test of the China Consumers Association shows that there is more residue after use. It is more recommended to recommend the ordinary type of super natural soap powder, on the e-commerce platform, the price of 1.5kg of super natural soap powder is 39 yuan. The composition of natural soap powder for infants and young children is no different from natural soap powder, containing essence, it is not recommended for babies who are sensitive to fragrance, 1kg Tmall supermarket price is 33 yuan. The super laundry detergent that takes the low-end route is under the halo of natural soap powder...

    9
    Score
    68
    popularity
    15904
  • TOP.10 Carved plaque

    Carved plaque chekiang

    Recommended models: instant fast-cleaning phosphorus-free laundry detergent, super-effective enzyme-free laundry detergent Diaopai is a super brother brand, which is not inferior to Liby in China, and mainly targets the low-end market, but in recent years, the development has been a little weak, the product richness is insufficient, and the update and upgrading speed is slow. Diao brand is divided into two series, laundry detergent and natural soap powder, but unlike Chaoneng more natural soap powder, the main product of Diao brand is laundry detergent. There are mainly 4 types of sterilization phosphorus-free laundry detergent, fast-acting fast-cleaning phosphorus-free laundry detergent (cold water quick-acting), super-effective enzyme-plus phosphorus-free laundry detergent and Diao brand natural soap powder, and the main effects are clear at a glance. Most of the three types of laundry detergents are sold in large capacity, and the price of about 1kg is less than 20 yuan. It is more recommended to add enzyme phosphorus-free laundry detergent, which greatly increases the content of active enzymes on the basis of compound surfactant and detergent, and the detergent rate and mildness are improved. However, the overall strength of Diaopai laundry detergent was lower than that of Liby and Tide laundry detergent of the same route, and ranked last in the evaluation of Consumer Reports. Diaopai also has concentrated laundry detergent, which has more residual substances in the sampling inspection of the China Consumers Association, so it is not recommended to buy it. ...

    10
    Score
    65
    popularity
    14313
  • TOP.11 White cat

    White cat Shanghai

    Recommended model: White Cat Super Concentrated Laundry Detergent White Cat is an old domestic product that accompanies the growth of a generation, in 1959 trial production of China's first package of synthetic laundry detergent Gongnong brand synthetic laundry detergent, it belongs to Shanghai Hutchison White Cat Co., Ltd. is also one of the national standard drafting units. In the last century, with the rise of state-owned daily chemical enterprises, but the good momentum failed to continue, in 2003, the performance of Whitecat Group declined, and then collapsed. White Cat is also exploring to get out of the decline, in recent years, the launch of the white cat new concentrated laundry detergent added to Denmark imported active enzymes, with the China Washing Association certified concentration technology, the detergency is improved, the fragrance is a touch of natural fresh fragrance, in Hong Kong "Choice" laundry detergent evaluation ranked second, Jingdong self-operated store 1.8kg a barrel price of 27.9 yuan. Other white cat laundry detergents have no obvious advantages in the homogenization market, and like Liby and Diao, white cat has corresponding products in color protection, suppleness, bacteriostatic and cold washing, mainly white cat all-effect stain removal bright white laundry detergent, white cat color protection laundry detergent, white cat cold water quick cleaning laundry detergent and white cat Weihuang high-efficiency laundry detergent. But the main products are...

    11
    Score
    63
    popularity
    20867
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List of related product brands

A list of popular laundry detergent brands

  • 1 20867 White cat

    White cat

    Recommended model: White Cat Super Concentrated Laundry Detergent White Cat is an old domestic product that accompanies the growth of a generation, in 1959 trial production of China's first package of synthetic laundry detergent Gongnong brand synthetic laundry detergent, it belongs to Shanghai Hutchison White Cat Co., Ltd. is also one of the national standard drafting units. above

  • 2 20204 Attack

    Attack

    Recommended models: Jieba High Activity バイオEX, Jieba High Immersion リセットパワー, Jieba Deep Stain Removal Laundry Detergent Diapers are the famous works of Kao, a leading brand in Japan's daily chemical industry, but the fields involved are not limited to this. Jieba is Kao's laundry product

  • 3 19525 Charlie’s Soap

    Charlie’s Soap

    Recommended model: Charlie Natural Environmentally Friendly Laundry Detergent Born in the United States in 1976, Charlie laundry detergent is the overlord brand of high-end laundry detergent in North America, with high sales and ratings of laundry detergent in the Amazon store in the United States. Originally, it was to clean the sticky powder on the instrument more efficiently

  • 4 15904 Super

    Super

    Recommended model: Super Natural Soap Powder Super Energy is a high-end laundry brand under Naais Group, mainly aimed at urban professional women, launched in 2006, and entered the top ten best-selling detergents in China two years later. Super products are divided into natural soap powder and laundry

  • 5 14313 Carved plaque

    Carved plaque

    Recommended models: instant fast cleaning phosphorus-free laundry detergent, super-effective enzyme-free laundry detergent Diaopai is a super brother brand, which is not inferior to Liby in China, and mainly focuses on the low-end market, but in recent years, the development has been a little weak, the product richness is insufficient, and the update and upgrading speed is slow

  • 6 13461 Nellie's

    Nellie's

    Recommended models: plant-derived soda laundry detergent, natural stain remover, baby laundry detergent Nellies is also a North American brand, from Canada, although it is translated as Nellis, everyone is used to calling it Nellies. Because its founders insisted on being environmentally friendly, the transportation of laundry detergent will increase

  • 7 12741 Ariel

    Ariel

    Recommended models: Ariel Original Washing Powder, Professional Stain Removal Laundry Detergent, Machine Wash Ultra-Clean Laundry Detergent After Procter & Gamble entered China in 1988, it won most of the Chinese daily chemical market in one fell swoop

  • 8 12548 ForeverNew 芳新

    ForeverNew 芳新

    Recommended models: Fangxin All-in-One Cleansing Powder, Variance Advanced Anti-Allergy Laundry Detergent Forever New Fangxin detergent is the darling of the domestic purchasing industry, it began in 1973, from the beginning of its birth to be positioned as a high-end home care in the United States, in the United States Macy's, Japan Isetan Department Store

  • 9 10312 OMO Wonders

    OMO Wonders

    Recommended models: Aomiao automatic series, sterilization and mite removal laundry detergent, skin-friendly soap powder series Unilever's No. 1 home care brand, Aomiao, entered China as early as 1993 and became China's first international laundry brand, but it was frequently replaced by domestic brands

  • 10 9335 Tide Tide

    Tide Tide

    Recommended models: Tide Free Gentle Laundry Detergent, Tide Plus Bleach Laundry Detergent, Whitening Stain Removal Laundry Detergent, Tide and Blue Wave siblings, all from Procter & Gamble. Tide was born in the United States in 1946 and introduced the world's first synthetic laundry detergent, ending people's use of soap

  • 11 7629 Liby

    Liby

    Recommended models: Liby Stain Remover All-effect Laundry Detergent, Liby Natural Laundry Soap Powder Liby was established in 1994 among foreign-funded daily chemical brands, and by 2017, its market share in China reached 52.3%, leaving foreign-funded daily chemical enterprises far behind. Facing the laundry detergent market

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