Kao is also a Japanese brand, one of the largest manufacturers of consumer goods in Japan, and one of the high-quality cleaning brands in the Chinese market. Unlike Lion, who is good at cleaning and care, Kao has more hot-selling products in beauty life, such as famous diapers, sanitary napkins, etc., and Jieba laundry detergent also has a high market share in China.
 
Jieba has a richer product line abroad than the domestic one, and its functions are more refined. Jieba's products are not as professional as Lion King in terms of functional refinement. However, the performance of Jieba at home and abroad is good in terms of detergency, and most of the foreign concentrated formulas are more respected, and the antibacterial effect is more respected, and the domestic ones are mainly ordinary types, and the ingredients are very mild.
 
The Japanese market mainly consists of the NEO series and several single items. Among them, there are two laundry detergents in the NEO series, both of which are concentrated and contain up to 58% surfactants, one uses a variety of surfactant compounds, adds enzymes, and focuses on detergency, which can be bought for 400g for 471 yen; The other option is non-ionic surfactant, the stock solution is weakly acidic, integrated into water, and the pH value of the water solvent is neutral, which is very mild. The detergency is slightly weaker than the former, but it increases the antibacterial and deodorizing effect. The price is also higher, with 610g costing 1500 yen.
 
The rest of the laundry detergents in the Japanese market use non-ionic surfactants as the main components, with a content of more than 23%, combined with active enzymes, additives, pH stabilizers and fragrances, while ensuring high cleaning power, the low-irritation formula reduces the burden of hand washing and reduces damage. The price of several laundry detergents is 388 yen/900g, but there are no purchase channels in China.
 
The Jieba on sale in China is mainly a single product, mainly Jieba instant clear phosphorus-free laundry detergent and Jieba antibacterial and non-phosphorus laundry detergent, which are less in quantity and function than foreign products, but basically meet the daily needs of consumers. In the evaluation of the domestic "Consumer Reports", the detergency of Jieba instant cleaning laundry detergent ranked high.
 
Instant laundry detergent contains amylase and protease, which is a good tool for dealing with protein and starch stains. The surface activity used is relatively mild, the raw material is extracted from plants, and the liquid is weakly acidic. Antibacterial and phosphorus-free laundry detergent contains only one protease, and a bactericide is added to give it antibacterial effect. The two laundry detergents are relatively mild, and are also suitable for washing baby clothes and intimate clothing, and the price of 2kg is 60 yuan to 80 yuan.