Little tree was founded in 2009 by ABIES Laboratories in the United Kingdom, as a young maternal and infant brand, Little Tree has emerged in the industry with its diapers and toiletry series, and its toothpaste has gradually entered the Chinese market.

Little tree children's toothpaste adopts the production mode of imported raw materials made in China, using natural xylitol and calcium ingredients to replace the addition of fluoride, the same, for people who pay attention to the prevention of dental caries, it is not suitable for use, there are five fruit flavors such as melon, apple, strawberry and so on, there is a trace of foam, and the cleaning strength is moderate.

Although the ingredients are safe enough, there is currently only one Little Tree children's toothpaste, which is generally classified as suitable for more than one year old, and the age group is not in place enough. In terms of packaging design, the toothpaste has a moderate opening, which is convenient for children to use independently and control the amount, but the cartoon image of the appearance is ordinary, not attractive enough, and the capacity of the 70g specification is slightly larger, and the price of 30 yuan is not close to the people.