In addition to SUNSTAR, Lion King, another of the two aces in Japan's professional oral care industry, is one of Japan's century-old daily chemical brands and one of the largest consumer goods companies, and its sales of toothpaste and toothbrushes rank first in the Japanese market all year round. Nowadays, Lion King has a distribution in Asia, with factories in China, Thailand, Malaysia, South Korea and other places.
Like SUNSTAR, Lion King is a Japanese brand with a relatively affordable price, and its children's toothpaste has a medium capacity of 60g and costs 20-30 yuan a piece. The appearance is printed with cartoon images, vivid and interesting, and a variety of fruit flavors with low-foaming characteristics, which can be quickly adapted to children.
At present, Lion King's Tooth Lijia, Little Lion King, DENT brand and Lion King itself all have children's toothpaste products. The children's toothpaste range of each sub-brand is richer than SUNSTAR, which is suitable for children who have just learned to brush their teeth, and has a wider range of functions.
The Tooth Strength Series is a younger model for children aged 2-6 who are not yet proficient in brushing their teeth, and is more detailed in terms of user groups than the Do Clear series. The school-age model is a transparent gel paste, except for the addition of trace fluoride, it does not contain friction agents and enzymes that are easy to spicy, and it is more foaming and palatable during use. The overall composition has a high safety factor, but the cleaning power is reduced accordingly.
The Toothlijia "Enzyme" (glucanase) whitening adult toothpaste, which has taken the Asian market by storm, includes a children's toothpaste for school-age models aged 6-12 years. In addition to conventional fluoride, trace amounts of glucanase are added, and the actual cleaning effect is still a friction agent, and the cleaning function is no different from that of ordinary toothpaste.
If you want to seek a "strong medicine" for children who are suffering from dental caries, many doctors will recommend the CARIES Toothpaste for Kids under the DENT series to parents. The DENT series is Lion's medical product line for dental hospitals, and its toothpaste has the characteristics of low foaming and low fragrance. With a fluoride content of up to 950ppm and the addition of bactericidal ingredients, it is recommended that children aged 6-12 years with a higher risk of dental caries should use it alternately under the professional guidance of a dentist.
It should be noted that the most popular Lion King Anpanman children's toothpaste and Little Lion King children's toothpaste in China are not well formulated. Anpanman children's toothpaste is known as "swallowable", with enzymes and an appropriate amount of fluoride to strengthen teeth. However, the preservative ingredients used in it are listed as dangerous chemical raw materials by the U.S. Food and Drug Administration (FDA), and this section is also a frequent visitor on the list of instructions from the domestic quality inspection department, so it is not recommended here.
The Little Lion King toothpaste series adopts a sugar-free formula, the paste is transparent, contains xylitol to effectively prevent tooth decay, and is available in three flavors: strawberry, orange and grape. However, it adds paraben preservatives (hydroxybutyl ester), which has been assessed by the European Scientific Committee on Consumer Safety (SCCS) as low risk and safety, and children will be risky for long-term use, so they should be avoided as much as possible and purchased with caution.