Crest, part of Procter & Gamble, is a global leader in oral health products. Although it entered the Chinese market three years later than Colgate, with P&G's strong market operation capabilities, Crest has always ranked among the top three in the Chinese market market share, and its market position is quite strong.

Crest's children's toothpaste is imported from Germany, using safe raw materials that meet European food grades, adding soft silica abrasives to gently clean children's teeth, and containing a precise ratio of fluoride to prevent decay. However, like Colgate and black children's toothpaste, Crest children's toothpaste also adds a high concentration of SLS foaming agent, fragrance and other ingredients, which is more common in open-shelf daily chemicals, and is not a big problem for children over 6 years old with oral health, but it is still recommended that young children with fragile oral mucosa do not use it for a long time.

Crest's appearance and packaging are very eye-catching, and if children like to watch Disney animation, then Crest has a great advantage with multiple Disney cartoon character genuine authorizations. Frozen, The Incredibles, Cars, Mickey Mouse and other cartoon characters have made a lot of eyeballs, and the average price of 15 yuan is also an affordable choice for families.