The success of the "Frog Prince" series of cartoons has established its status as a "national children's brand", and compared with foreign brands such as the Lion King, the Frog Prince has a huge advantage in terms of channels in the domestic market. Via OEM (OEM) business, the frog prince will radiate the industry to overseas markets.
In children's toothpaste products, the Frog Prince advocates age-specific care. Its children's toothpaste Aiya Star series is mainly divided into three stages: 3-6 years old, 6-12 years old and 3-12 years old. Except for a toothpaste for primary teeth aged 3-6 years old, all other models are added with trace fluoride and xylitol to prevent caries, and mild soft abrasives are used to effectively prevent tooth decay in children while ensuring basic cleanliness.
In addition, the Aya Star series has also launched a rare morning and evening care set from other brands, which is also divided into two stages according to the deciduous tooth period of 3-6 years old and the tooth replacement period of 6-12 years old. There are two toothpastes in the morning and evening, and the basic ingredient system is not much different, claiming that adding zinc to early toothpaste pays more attention to freshness and decay prevention, and adding calcium to evening toothpaste pays more attention to cleaning teeth, in fact, toothpaste is a temporary product, except for fluoride, which has been proven to be effective in preventing dental caries, the actual effect of adding other ingredients is not clear. The price of a set is only 30 yuan, and the cost performance is not low as a conventional toothpaste.
In terms of packaging design, the frog prince knows how to cater to children better than most foreign brands, and the appearance adopts the cartoon image of the frog prince grinning and brushing his teeth, guiding children to imitate in order to cultivate the habit of brushing their teeth. In addition, the crystalline paste of the toothpaste and the anti-hanging arc design of the tail of the tube are more intimate. The disadvantage is that the amount of foam is slightly larger when actually used, so it is necessary to pay attention to prevent children from brushing their teeth for a long time due to playing with bubbles.
