Pigeon from Japan started as a baby bottle manufacturer, as one of the first maternal and infant brands to enter the domestic market, Pigeon has a good brand image in the hearts of Chinese consumers, and has been selected as "the most trusted brand in China's maternity, infant and child industry", which can be called one of the most familiar foreign infant brands for domestic parents.
Pigeon children's toothpaste uses trace fluoride with xylitol as a protective ingredient, does not contain health risk of paraben preservatives, and uses sodium benzoate as a preservative ingredient, which is more safe than the baby's age, and the products are classified according to the baby's age.
6-month-old babies can choose foam children's toothpaste and gel toothpaste, of which foam children's toothpaste is fragrance-free, does not contain friction agents and preservatives, and can be directly wiped with gauze dipped in water after use; Gel toothpaste is available in three flavors: odorless, strawberry and grape, without adding foaming agents, and the price of 40g is about 37 yuan, which is half the price of foam children's toothpaste. There is no official purchase channel for the above two toothpastes in China.
For babies aged 1.5-3 who do not yet gargle, Pigeon has launched a non-foaming children's toothpaste, which is free of foaming agents and fragrances, with simple ingredients and high safety factor. Non-foaming children's toothpaste is a non-foaming and fragrance-free gel paste, which can prevent children from confusing the smell of toothpaste with food and effectively avoid swallowing toothpaste, but because of this, many children will not like to use it very much, and the brushing experience is not as good as that of Japanese brands SUNSTAR and Lion King.
Pigeon Children's Toothpaste is suitable for children over 3 years old and is available in three fruity flavors. Compared with the safe version under 3 years old, this foaming agent is added with a trace amount of SLS foaming agent to achieve a foaming effect, and has little effect on children with healthy oral mucosa. Non-foaming children's toothpaste and Pigeon children's toothpaste can be bought on Tmall Mall, and the price of 50g specifications is 32 yuan, which is relatively high among Japanese brands.