Black is a well-known best-selling brand of oral care products in China, compared with Chinese brands such as Frog Prince and Little White Rabbit focusing on child care, black people with Colgate Group's capital injection have more advantages in the market share of all categories of toothpaste, and the price is relatively close to the people, only a dozen yuan can be won, perennially occupying the first market share in Chinese mainland, becoming one of the preferred open shelf toothpaste for many families.

In terms of age-specific care, the black man is similar to the frog prince, and has launched the Legu Tooth series used in the early stage of deciduous teeth, tooth replacement and permanent teeth, and the addition of fluoride content is adjusted according to age, which is more detailed than other brands with fixed ratios. Although the protective capacity is sufficient, there are more risk ingredients such as SLS foaming agent and flavor added to Legu tooth series, and it is safer for children over 6 years old with healthy oral health.

Black children's toothpaste has a lot of selling points in terms of taste, in addition to the regular strawberry flavor, orange flavor, there are also more curious cola flavor, yogurt flavor, etc., which is more attractive to children who pick their mouths, but because they are all synthetic aromatics, long-term use is easy to have a greasy taste, and too sweet is easy to cause swallowing, it is recommended that parents change the toothpaste frequently and supervise children when brushing their teeth.