Red seal is a century-old health care brand from New Zealand, and its health care product brown sugar is popular in the Asian market, making domestic consumers more familiar with its brand. Similar to Tom's of Maine and Wledae, Red seal's children's toothpaste also features all-natural ingredients and is safe without controversial ingredients such as SLS foaming agents, artificial colors and harsh preservatives.

Red seal children's toothpaste does not add fluoride, which may be a more suitable choice for babies living in high-fluoride areas, but for the average person, the lack of fluoride means that it does not have the ability to prevent caries, and the protection ability is not strong. Red seal's children's toothpaste uses calcium carbonate abrasives, which are commonly found in adult toothpastes, and although the cleaning power is better, it is still too rough for the fragile oral cavity of young children, and is more recommended for children who have been identified by their dentists as having a lower risk of dental caries, well-developed oral cavity, and more tartar.

In terms of packaging design, Red seal, like Weleda, lacks the distinctive and attractive cartoon elements of children's toothpaste, and the design style is similar to that of adult toothpaste of the same brand, which is easy to be confused when buying or using by family members. The 75ml toothpaste has a large capacity, costing 35 yuan a piece, which does not have a large price advantage, but it is a cost-effective choice compared with Tom's of Maine and Wledae, which also focus on natural ingredients.