In the 80s of the last century, an advertisement of "Little White Rabbit Eating Radish" swept the country. Through the strong communication effect of this advertisement, White Rabbit children's toothpaste accounted for two-thirds of the sales of children's toothpaste in the country at that time, and was recommended as "the most popular light industry product in the country" by major shopping malls for seven consecutive years. Today, White Rabbit, as a representative of the old domestic children's toothpaste, still has a place in the local child care brand, although the momentum is no longer in the past.

White Rabbit's toothpaste is mainly whole food grade, available in two scales of 40g and 70g, suitable for children aged 2-12 years old. Although the strawberry and peach flavors of the two rules do not contain fluoride, although they contain xylitol and reach a safe level of swallowing, they are not enough for children with a higher risk of dental caries, and parents need to choose them at their discretion.

The blueberry flavor and chocolate strawberry flavor of the White Rabbit are fluoride toothpastes with a certain moth-proof ability. However, due to the limitations of food-grade raw materials, the addition of effective abrasive ingredients is also relatively conservative, although the mildness is leading, but the cleaning performance is average. The addition of natural nutritional raw materials such as dietary fiber, calcium lactate, and vitamins is of little significance to temporary oral products, and cannot be regarded as an effective functional ingredient. The price of White Rabbit toothpaste is 15-30 yuan, and the cost performance is average.

White Rabbit toothpaste must be the toothpaste that many post-80s parents will choose for their children, not only because of the recognition of the product itself for many years, but also because of the feelings of reminiscing about the old times.