Shuke is one of the most complete professional oral care brands in China, and under the attack of imported brands such as Colgate and Crest, it can still rank among the top ten in the domestic market share, and is a domestic oral care brand with great competitive potential.

Shuke's children's toothpaste mainly includes children's growth toothpaste, children's toothpaste and children's probiotic toothpaste. The former is a more conservative fluoride-free toothpaste with poor anti-caries effect, while the latter two are low-fluoride toothpaste, which is more recommended. Similar to Weleda, which uses calendula to calm and sterilize, Shuke Children's Probiotic Toothpaste contains specially developed probiotic ingredients, and the actual effect is much smaller than the publicity gimmick.

The unit price of Shuke children's toothpaste is between 10-20 yuan, which is cost-effective. Like Crest, Shuke also has genuine cooperation with Disney in packaging design, and the toothpaste packaging includes Princess Sophia, Marvel Heroes, Spider-Man and other styles, which are more attractive to children. In addition, the unique strawberry yogurt flavor has also won the love of many children.