As one of the first foreign-funded toothpaste companies to enter the Chinese market, Colgate is familiar to domestic consumers. As one of the first manufacturers in the world to produce flexible tube toothpaste, Colgate, Procter & Gamble and Unilever are the world's fast-moving consumer goods field. In the toothpaste market, Colgate has almost always occupied the throne of the world's first toothpaste brand, with more than 3 billion toothpaste sales, a global market share of 40%, and a market share of 31.8% in the United States.
As a toothpaste giant, Colgate's children's range is also rich, and babies who use toothpaste for the first time can choose the fluoride-free model and the 0-2 year old model of the 0 series as an introductory exercise. The 0 series is Colgate's key series, advocating pure natural, according to the different care priorities of baby teeth, baby teeth and permanent teeth, the product is refined for the three age stages of 0-2 years old, 3-5 years old and 6-9 years old, and the safety and applicability are relatively high.
Colgate's other children's toothpastes are suitable for children over 2 years old, with more than 500pm of fluoride added to have a better caries prevention effect, and are suitable for older children with fully developed teeth. Most of Colgate's children's toothpaste uses hydrated silica abrasives, which have mild and effective cleaning power, but sorbitol, PEG and other thickeners and flavor ingredients are added more, and young children should rinse their mouths thoroughly after use, try to avoid oral residues, and reduce irritation to the fragile oral mucosa.
Colgate's children's toothpaste has a fruity gel texture that makes it easier for children who are new to brushing their teeth to be attracted by the sweet taste and sparkling appearance, but parents should play an educational role in properly guiding toothbrushing when choosing toothpaste for their children to avoid children confusing toothpaste with food.
In addition, Colgate also caters to children's preferences in terms of exterior design, and the toothpaste packaging uses cartoon characters such as Minions from the popular animation "Despicable Me", and is also equipped with fun toys for sports cars, which is attractive enough. Colgate's children's toothpaste is often sold with a set of toothbrushes, which is more convenient for parents who don't have time to buy products.
