Recommended models: Bingfeng orange soda, Bingfeng fruit
Bingfeng, Liangpi and Meat Sandwich Bun constitute an authentic "Sanqin Package" in Xi'an, Bingfeng soda integrates the memories of several generations, occupies 70% of the local market share of the same kind, and is all over the streets and alleys of Xi'an. This orange-flavored soda, sweet and full, was only distributed to state-owned units and restaurants in the resource-poor sixties.
In the 90s, in the face of the impact of the international giant "Liangle" and the strong sports marketing of Jianlibao, Bingfeng stuck to the local market and locked its eyes on the catering channel, only monotonous and inconvenient glass bottles. It wasn't until 2012 that it began to take the supermarket store route and add canned packaging. Nowadays, Bingfeng Soda, which is sold online, keeps up with the trend and follows the canned marketing of Coca-Cola, providing can engraving services, but it is limited to 8 characters. The 330ml Bingfeng soda costs only 3 yuan, which is a cost-effective choice, while the custom lettering costs 10 yuan, which is also a good gift choice.
In 2016, Bingfeng Soda, which has a single flavor, also launched 3 flavors of Bingfeng Fruit (apple, peach, kumquat lemon), which is still a glass bottle design, and the price is 1.5 yuan more expensive than the original Bingfeng Orange Soda, and the market response is average.
Bingfeng soda is a popular drink in the last century, and the current high-sugar drink has been criticized, although the sweet taste of Bingfeng soda has obvious advantages in Shaanxi, but the channels outside the province are not smooth, and it is difficult to make a name for itself by relying solely on online shopping platforms, which symbolizes the feelings of a generation of Xi'an people.