Recommended models: Coca-Cola, Coke Zero, Coca-Cola Fiber, Sprite Lemon Soda, Sprite Fiber, Fanta Zero Carat Orange, Schweppes C
 
Coca-Cola, the world's most popular carbonated drink, has tentacles all over the world, and has long become an American cultural symbol with its refreshing taste and happiness as its brand image. The company is currently the largest manufacturer of non-alcoholic beverages, with a market capitalization of $200 billion.
 
Coca-Cola was cold in China in the early days because of the eccentric literal translation of the name "tadpole chewing wax", and the "Times" had a prize solicitation, and the selection of the now favorite "Coca-Cola", the festive red color is also the company's specially blended "Coca-Cola", and since then it has been invincible, and now, Coca-Cola has 45 factories in China.
 
With consumers attaching importance to healthy eating and sugar taxes in some countries approaching, Coca-Cola has not sat still, and has gradually transformed from a sugary soda to a full-category beverage company. In 2018, Coca-Cola made a large number of acquisitions to strengthen investment in categories other than carbonated beverages, the most notable of which was the acquisition of Costa, the world's second largest coffee chain brand, for $5.1 billion, which was Coca-Cola's first foray into the coffee chain catering field.
 
Although "decarbonation" is imperative, in the short term, the company's revenue growth still depends on carbonated soda, whose formula is full of mystery and is even called "the top secret in American business history", but what really makes it popular around the world is actually the brand scale and marketing system that Coca-Cola has spent hundreds of years and countless dollars to build.
 
The red can of Coca-Cola has a classic taste, and there is no need to repeat it, and vanilla flavor and cherry flavor are also common Coca-Cola in China. However, in overseas markets, there are more types of Coca-Cola, such as coffee-flavored Coca-Cola, transparent Coca-Cola, and Coca-Cola with white peach juice. The classic 330ml can is only 3.5 yuan, and the 200ml glass bottle, which mainly takes the catering route, is also only 3 yuan.
 
In order to avoid consumers getting tired of Coca-Cola, in recent years, personalized designs have been frequent, and the price has remained the same, adding slim modern cans, nickname bottles printed with Internet memes in 2014, bracelet bottles during the 2018 World Cup, and urban modern cans that bring more intimacy. Following the change of seasons, Coca-Cola also launched a limited aluminum bottle with bright and rich colors to refresh the impression of consumers, with a price of about 15 yuan.
 
Coca-Cola has no shortage of cross-border moves, launching co-branded cosmetics with beauty brand Fisher Cottage, and co-launching swallow bags and clothes with fashion brand PINKO. Behind the trick marketing is the reality of the gradual decline of the carbonated beverage market, in line with the health trend, consumers are increasingly calling for sugar reduction. A 330ml can of Coca-Cola contains about 35 grams of sugar, while the dietary guidelines for Chinese residents recommend that the sugar should be controlled below 25 grams per day. Coca-Cola has always found the needs of the public, so it has launched diet colas, such as Diet Coke, Zero, Fiber and other colas.
 
The use of sweeteners to replace the calorie-providing fructose syrup and white sugar in traditional formulations has helped The Coca-Cola Company move from reducing sugar in beverages to introducing innovative beverages, with sales of Diet Coke and Coke Zero increasing by more than 10% year-over-year in the third quarter of 2018. Fiber Coke adds 7.5 grams of dietary fiber, the can body is red and white, and the sweetness is slightly lower, about 5.5 yuan for 500 ml.
 
Among carbonated drinks, in addition to Coca-Cola, Sprite, Fanta, and Schweppes also belong to the Coca-Cola Company. Sprite is the world's third-largest soft drink brand, and lemonade is sour and exciting. Fanta comes in a variety of fruity flavors, with orange soda being the most popular. Schweppes C's lemon-flavored soda with vitamin C is full of gas and has a strong killing taste.