Recommended model: Zero-calorie soda
 
The United States as a big consumer of carbonated drinks, there are many well-known soft drink brands, in recent years, high sugar content of beverages gradually fell out of favor, the new brand Zevia Zewei in 2007 gradually started, in the focus on healthy diet at the moment, has been to zero calorie drinks as a selling point, more and more favored by consumers, in 2014 once ranked among the top 20 sales in the United States, and Coca-Cola, Dr Pepper and other competition on the same stage.
 
Zevia was one of the first beverage companies to use stevia, a natural sweetener, to extract stevia. Zevia's soda flavoured solely with stevia has a slightly bitter taste, but Zevia found a trick to balancing the sweetness in 2013 with stevia as the main flavor, supplemented with a small amount of monk fruit and erythritol, both of which are natural sweeteners, so the cans are labeled "NO SUGAR" AND "NO ARTIFICAL SWEETENERS" (no artificial sweeteners). The aftertaste of these sweeteners is not as clear as that of white sugar, and even has an abrupt aftertaste, but the "zero calorie" label still attracts consumers.
 
Zevia's many flavors are also a major reason for consumers' preference, which can be divided into single-flavor soda and mixed flavor soda, the former is rich in flavor, vanilla, ginger root, ginger, orange, grape and other more than ten basic popular flavors, but its cola flavor has never been able to surpass Coca-Cola, Pepsi of the same type of products. The latter blend is a new zero-calorie series launched by Zevia in 2017 and currently only has 3 blend flavors (Ginger Beer, Dry Lemon Lime with Bitter, Tonic Water). The whole line of products is packaged in aluminum cans, and the price of 355 ml is 6 yuan.
 
Although Zevia, which focuses on zero-calorie beverages, has attracted much attention, it is not as perennial in the Greater China market as giants such as Coca-Cola and PepsiCo, and its sales channels are narrow and there is no price advantage.