List of product brands > Food & Liquor > drink > Carbonated drinks > Jianlibao carbonated drink Updated: 2025-02-20

Jianlibao

Overall scoring
66
Word-of-mouth ratings
8.8
Popularity index
11357

How about Jianlibao carbonated drink brand introduction

Recommended models: Jianlibao orange honey flavor, Jianlibao lemon honey flavor
 
China's first sports drink containing alkaline electrolytes, with the help of the 1984 Los Angeles Olympics sports marketing, Jianlibao became an instant hit, known as the "Oriental Magic Water". Jianlibao has been rated as a "popular drink among consumers" for 10 consecutive years, and the promotional idea of "pulling the ring with prizes" has become a marketing classic.
 
In 1997, Jianlibao's sales exceeded 5.5 billion yuan, reaching its peak, after which Jianlibao was mired in equity disputes, management chaos, and changed hands several times in the fierce market competition. In the face of the "two music" attack, Jianlibao did not innovate, and the taste was the same, only the orange honey flavor and lemon honey flavor containing honey ingredients. Available in 330ml cans and 560ml bottles, the main colors are bright green and yellow, priced at 2.5 yuan and 3.5 yuan respectively.
 
In 2018, it was rumored that Jianlibao was preparing to go public, but in fact, Jianlibao is in an embarrassing situation, as a carbonated drink, silent for many years, it is difficult to compete with the "two music", although it is a sports drink, but the sports drink market is fiercely competitive, Jianlibao basically did not stir up a splash, and in the face of the health trend in recent years, Jianlibao is even more powerless to continue the brilliant Jianlibao that has changed hands several times.