Founded in 1972, Cottonelle was originally one of the top brands in the United States, and in 1996, it cooperated with Shujie to create the toilet paper brand Cottonelle, which is now owned by Kimberly-Clark.
 
Cottonelle's embossing process is unique among other brands, using New Wavy CleanRippl technology, which has a wavy surface texture and deep nicks between each wave, resulting in less contact with the stain and more friction. Compared with ordinary plain paper or light embossed toilet paper, the cleaning power is significantly improved, and it is more suitable for use after defecation. Of course, this also causes Cottonelle toilet paper to feel rough to the touch, so it is recommended to use it gently if you need special care such as babies, pregnant women, or people with hemorrhoids.
 
In China, many people are accustomed to throwing used toilet paper in the garbage basket next to the toilet, but there is no such habit in the United States, and the general toilet paper will be thrown directly into the toilet to flush off, so the toilet paper is required to decompose in water to avoid causing toilet blockage. Cottonelle uses its own patented Safe Flush Technology, which quickly decomposes tissue raw materials and adhesives when it enters the water, and has stronger decomposition power than first-line brands such as Shujie, which is very popular in the U.S. market. Of course, this kind of cleaning power, easy to decompose roll paper can only be used for post-toilet cleaning, and it is not advantageous in the domestic market to pursue "one paper for multiple purposes".
 
There are not many Cottonelle dry toilet paper products, only three are Ultra Clean Care, Ultra Comfort Care and Ultra Gentle Care, each with its own characteristics. Ultra Clean Care is a classic model with the right combination of softness and toughness for everyday cleaning; Ultra Comfort Care is 1 layer thicker than the previous model, making it the softest and most absorbent of the three, and is recommended for women during pregnancy or menstruation. Ultra Gentle Care is relatively gentle, with a lotion containing aloe vera and vitamin E, which is slightly soothing to the touch, making it more suitable for wiping your baby's buttocks.
 
In fact, the brand name Cottonelle rarely appears in the eyes of consumers, and is generally sold as a sub-brand of Shujie, but in Hong Kong and Taiwan, it is sold under its real name, and it also has many fans. The price is comparable to Depot, there is currently no official channel in the mainland, and the average Amazon in the United States is about 4-7 yuan for 1 volume, and users who pursue a strong cleaning effect may wish to try it.