Born in 1928, Charmin became P&G's first tissue brand in 1957, and the cleaning paper brand Bangting and facial tissue brand Puffs were both spun off from it, and are now leading in their respective fields. According to Nielsen's 2016 U.S. Toilet Paper Sales Report, Charmin is the most popular toilet paper brand in the U.S. region.
 
Charmin has been highly praised in the Wirecutter evaluation, with good water absorption and softness, unique surface texture of the paper towel, forming a towel-like flexible texture, and the thickness is also suitable, the thickness of the two layers is not easy to penetrate, and it is easy to decompose in water, and it can be thrown directly into the toilet bowl after use. On the other hand, the 3-4 layer toilet paper of Chinese brands has good toughness, but it is slow to decompose and is relatively easy to clog the toilet. However, compared with the heart printing that focuses on the smooth surface of the paper, the Charmin paper is a little rough and lacks a skin-friendly experience, but it is more than enough for daily cleaning after the toilet.
 
According to the product characteristics, Charmin is roughly divided into Ultra Soft, Ultra Strong, Essentials Soft, Essentials Strong and Ultra Gentle, and the biggest difference between Ultra Soft and Ultra Strong is the embossing pattern and depth. Ultra Soft embossing is a sparse vine-like with a low degree of lamination, and its main function is to increase the internal voids of the fibers, making it twice as absorbent as ordinary paper towels, making it more suitable for use after urinating. Ultra Strong features a deep leaf print with a wavy texture that gives the paper a firmer press and cleans better than plain toilet paper, making it cleaner after pooping. The Essentials Soft and Essentials Strong prints are both lighter spot prints, which are slightly inferior in performance to the previous two, but more cost-effective.
 
Ultra Gentle, on the other hand, contains a lotion containing aloe vera and vitamin E, which has been dermatologist-tested to give it a gentler and soothing feel, even for those with sensitive skin. Several models have Mega Roll, Super Mega Roll, Huge Roll, Giant Roll, Double Roll and other specifications to choose from, such as Mega Roll is equivalent to 4 rolls of Regular Roll, friends who are used to pulling more than 3 sections at a time, Mega Roll is more recommended and has a higher degree of durability.
 
At present, Charmin's main position is still in the U.S. market, there is no domestic layout, and the pricing is also at the upper middle level, the unit price of Amazon Essentials Soft and Essentials Strong in the United States is 5-8 yuan, and the average price of other products is about 13 yuan for 1 volume.