As the main brand of Jinhongye Paper Group Co., Ltd., Qingfeng is known as the "Big Four in the Paper Tissue Industry" in the Chinese market in the field of household paper, along with Vinda, Xinxiangyin and Jierou, and was rated as China's Top 50 FMCG brands in 2014.
 
In China's Consumer Reports, Qingfeng's softness and water absorption performance are impressive, after all, in the evaluation of facial tissues, Qingfeng has repeatedly mentioned that the quality is quite different from the other three major tissue giants. On the toilet paper, Qingfeng adopts a thick fiber interweaving process, a mixture of long and short fibers, and leaves a gap in the structure, which is smoother and softer to the touch, suitable for the baby to use after urinating. However, the toughness of Qingfeng is still unsatisfactory, the paper is thinner, and the thickness of 3 layers is equivalent to that of Vinda and Xinxiangyin, and it is not recommended to buy it if the action is large during daily cleaning.
 
Different from other brands, Qingfeng is clearer in the distinction between core-free rolling paper and coreless rolling paper, coreless rolling paper only has two series of pure wood coreless rolling paper and calla lily coreless rolling paper, the latter is Qingfeng's most classic coreless rolling paper, but there is little difference in performance with the former, and even the size of each section of the former paper is larger, two sections are equivalent to the size of three sections of the latter, which is more practical for consumers with a large one-time consumption.
 
The core-based rolling paper is more convenient to hang in the bathroom than the coreless rolling paper, the popularity is high, and the breeze is naturally more deployed in the core-based rolling paper products, such as log pure rolling paper, log pure gold rolling paper, primary color paper rolling paper, new tough pure rolling paper and geometric series. Compared with other products with a thickness of 3 layers, the 4-layer gold roll paper is more worth looking forward to, the paper is thicker, and the flexibility can meet the general cleaning needs after toileting.
 
Qingfeng toilet paper embossing only double pressing, easy to layer, the quality is ideal, can reach the national standard of first-class products, but there is still a gap compared with the same price of clean, heart-to-heart printing, 10 volumes of 1 price increase of about 20-30 yuan, also popular with users who pursue practicality.