Hengan Group is a big winner in the field of maternal and child hygiene products, and is currently one of the largest tissue paper manufacturers in China. In the Kantar Worldpanel Global Brand Footprint 2017, Xinxiangyin is the only tissue brand on the list, and its position in the hearts of consumers is obvious.
 
In the field of toilet rolls, Xinxiangyin and Shujie's understanding are very similar, and both brands are making a fuss about touch. But the difference is that Shujie toilet paper is soft and elastic, and it is fluffier and more comfortable to contact with the skin than other brands, while Xinxiangyin pursues a soft and smooth touch, which is closely related to the advantages and disadvantages of wrinkling technology. Wrinkling is the peeling off of the paper that adheres to the surface of the dryer, and at the same time, the paper is slightly curled and wrinkled, and the fewer wrinkles produced in this process, the more delicate and smooth the paper, and the higher the softness. Xinxiangyin obviously has a lot of experience in the wrinkling process, the toilet paper is soft and smooth to the touch, and the quality meets the highest standards of toilet paper, and it is also suitable for women during menstruation. However, Xinxiangyin has average performance in other properties such as toughness and water absorption, and there is still a lot of room to catch up with the excellent products of big brands such as Depot and Vinda.
 
It is aware of the lack of toughness and water absorption, Xinxiangyin tries to make up for it by increasing the number of paper towel layers and embossing process, the tea classic series is a typical representative, with a thickness of 4 layers, compared to other toilet paper products in Xinxiangyin, it is more thick and tough, and also uses the tea embossing process, although the effect on improving water absorption is limited, but the aesthetics has increased, and it rarely appears on other brands of toilet roll paper. Many families like to store the unopened rolling paper directly in the bathroom, in fact, this practice is easy to cause the rolling paper to get damp and affect the performance, especially for products with average water absorption capacity such as heart-to-heart printing.
 
The raw material of paper towels is generally wood pulp, and a few are made of bamboo pulp, which has a long fiber and is easy to lead to strong paper toughness but poor hand feel, fortunately, the requirements of toilet paper for skin-friendly feeling are relatively loose, and the cost of bamboo pulp is lower than that of wood pulp, which has obvious advantages in making toilet paper. π At the same time, bamboo fiber as a typical porous fiber, the cross-section forms a hollow state, so that the paper towel absorbs water faster, and women use it during pregnancy and menstruation.
 
In addition to the above two series, Xinxiangyin also has a soft heart series and a soft skin series, and the characteristics are not obvious. Although the grade of Xinxiangyin toilet paper is high, under the halo of Debao, Vinda and other brands, the comprehensive performance is not particularly outstanding, but the price is quite advantageous, and the price of 10 rolls is only about 20-30 yuan.