List of product brands > Household daily use > Paper products > Toilet rolls > Kleenex Toilet Toilet Rolls Updated: 2025-02-20

Kleenex Soothing

Overall scoring
88
Word-of-mouth ratings
8.8
Popularity index
14090

How about Kleenex Toilet Toilet Roll Brand introduction

Toilet rolls originated in the United States, since entering the Chinese market has gradually occupied family toilets, public toilets, most of the household paper brands are producing this kind of easy-to-use toilet paper, including many of the superior quality of international brands, such as the creator of handkerchief paper Shu Jie. Shujie is the hegemon of the world's facial tissue market, and has been the No. 1 seller in the United States for many years, and its brand name "Kleenex" has also been included in the English dictionary and has become synonymous with disposable handkerchiefs.
 
Unlike Depot, Shu Jie's understanding of toilet paper falls on the skin-friendly feeling, and there are many comments on the soft touch in the evaluation. However, Shujie's path in the pursuit of softness is different, the general wrinkling process pursues the uniform and smooth surface of the paper after treatment, but Shujie's wrinkling process uses geometric principles to increase the distance between molecules, and the inside of the paper towel presents a three-dimensional structure. From the outside, Shujie's toilet roll paper has a raised "air pillow", which seems to be very rough, in fact, these "air pillows" make the paper fluffy and elastic, and the softness is also 2 times that of ordinary toilet paper.
 
However, perhaps too much attention to softness, Shujie's toilet paper is very light and thin, the same 3 layers of thickness is much thinner than Debao paper, and it is easy to be damaged if the wet situation is serious, and the product grade can only meet the national standard of qualified products, but daily wiping a little urine stain is enough to deal with.
 
Chinese consumers value the practical performance of products, while American consumers will also consider environmental protection, so most American brands pay special attention to environmental protection in the selection of raw materials and production processes. The bleaching process is a necessary step to remove impurities and sterilize, but it has been criticized for not being environmentally friendly, so the advantages and disadvantages of the bleaching process largely reflect the strength of the enterprise. At present, the more advanced bleaching processes include chlorine-free bleaching and complete chlorine-free bleaching, that is, hypochlorite, hydrogen peroxide, ozone and other bleaching agents are used as bleaching agents, which can reduce the emission of organochlorides that pollute the environment such as dioxins compared with traditional bleaching agents using elemental chlorine. Shujie uses chlorine-free bleaching, the effect is better than chlorine-free bleaching, and the whiteness of the toilet paper produced is higher than the requirements of the national standard qualified products, and the paper is white and smooth, achieving a balance between beauty and environmental protection.
 
Shujie does not have many toilet paper products, only flexible pure white roll paper and green tea chamomile printed fragrance roll paper, the former is the basic model, the skin-friendly experience is good, and it is quite suitable for wiping the baby's buttocks. The latter is different from other brands of printed products, with a two-tone print of green tea and chamomile on the surface, accompanied by a light fragrance, which makes the boring toilet time not lacking in life.
 
In terms of price, Shujie is slightly more expensive than general Chinese brands, but it is still within the acceptable range, the price of 10 rolls of flexible pure white is about 30 yuan, and 10 rolls of green tea chamomile printed fragrance roll paper are around 36 yuan, which are available on domestic e-commerce platforms. If you have a baby at home, or if you need special care, Shujie's excellent soft feeling experience is the best reason to choose.