Dapu is a home e-commerce brand founded in 2012, and its main product line covers bedroom products, towels, socks and slippers and other categories. Dapu launched the C round of financing on the JD stock crowdfunding platform in March 2016, and exceeded 40 million in 68 minutes, setting a new record for JD Dongjia's equity crowdfunding.
 
The towel material is the basis for determining its softness, and Dapu has been persistent in the pursuit of product comfort, so the selection of Xinjiang long-staple cotton as the main material, and there is no lack of products made of American Supima cotton and Egyptian cotton, these three cotton fibers are slender fibers, good moisture absorption, and the towels made of this are soft to the touch and can effectively absorb water. At the same time, Dapu adds a formaldehyde-free, carcinogenic aromatic amine, and non-fluorescent brightener process, and implements the requirements of Class A standards (i.e., infant-level safety standards) in the basic safety technical specifications for national textile products, and the product safety is guaranteed.
 
High-quality materials need to be matched with exquisite craftsmanship to maximize the softness and water absorption of towel products, so Dapu chose Vosges Group, a large domestic home textile manufacturer, as the foundry, through combed cotton technology and cutting pile technology, to make its towel products more tough, not easy to shed, and at the same time enhance water absorption and feel soft. In addition to the common double-sided terry fabrics, Dapu also provides single-sided cotton gauze towels, the cotton gauze side is dry and breathable, and the terry structure on the other side effectively absorbs water and can be used all year round.
 
Dapu towels are rich in color selection, cut pile and single-sided cotton gauze towels are printed with flower and bird patterns, which are very freehand, and the products made of American Supima cotton and Egyptian cotton use satin technology, towel products are more beautiful and high-end.
 
At present, Dapu is not well-known in China, compared with the same type of domestic brand products, Dapu is priced high, the unit price of towels is about 30 yuan, and the unit price of bath towels is also around 100 yuan, and the price advantage is not obvious.