In 1968, designer Ralph Lauren founded a menswear company and launched the first brand, "POLO RALPH LAUREN", while three years later, the women's custom shirt introduced the Polo player badge to the world for the first time. Also known for its classic polo shirts, Ralph Lauren has grown to become one of the world's largest fashion houses, with annual sales of $4 billion.
 
The brand's success is inseparable from the unique perspective of its founder, Mr. Ralph Lauren, who was awarded the Lifetime Achievement Award by the Council of Fashion Designers of America (CFDA) for the first time, and became the only designer to receive four CFDA honors (Lifetime Achievement Award, Womenswear Designer of the Year, Menswear Designer of the Year, Retailer of the Year).
 
Similar to Christy, Ralph Lauren's various series of towel products have clear specifications and uses, which are mainly divided into four specifications: Wash Cloth, Hand Towel, Bath Towel and Body Sheet, of which the size of Hand Towel and Bath Towel is about 76*40cm and 142*76cm respectively, and the domestic towel (about 34*76cm) and bath towel (70* 140cm) is not much different.
 
As a high-quality clothing brand, Ralph Lauren also strictly grasps the home product line. Its towel products mainly include Bowery Cotton Towel, Wescott Towel, Pierce Cotton Towel and Wilton Towel, all of which are made of high-quality and breathable cotton fibers, among which the Wilton series uses long-fiber Turkish cotton, which is soft, absorbent and durable.
 
Ralph Lauren's towels and bath towels are not clearly labeled with GSM data, but they are also fluffy and soft, and the products are high-density long terry fabrics with a plush effect, soft to the touch, and thick fabrics to ensure efficient water absorption, and the products are durable.
 
European and American brands pay more attention to the simple and smooth appearance of the product, and Ralph Lauren is no exception. It is made with a satin finish to enhance the luxury of the fabric, and it is available in a variety of colors to suit the tastes of all tastes. In addition, Ralph Lauren also has beach towels that are larger than the average bath towel, and come in different designs such as classic stripes and logo prints, which are perfect for travel.
 
Ralph Lauren is aimed at middle-income and above-income consumers and celebrities, so its products are not low-priced, with prices ranging from mid-to-high-end levels, with typical towels costing between $12-$30, bath towels costing around $30-$70, and beach towels costing $70. Unfortunately, there is no official sales channel for its household products in China, and it is relatively inconvenient to buy, so consumers need to shop by themselves.