Founded in 1987 and listed on the Shenzhen Stock Exchange in 2006, Vosges Group Co., Ltd. is the earliest listed enterprise in the domestic home textile industry. In the past, Vosges Group relied on overseas markets and exported its products to many countries and regions around the world, and brands such as Muji and Disney were its customers. In recent years, Vosges has focused on the development of the domestic market, participated in the formulation of a number of national industry standards, and has also become a supplier of many domestic Internet life e-commerce brands, such as NetEase Yanxuan and Mijia Youpin. The market share of the group's two major towel brands, "Vosges" and "Jieyu", has been in the leading position in China for a long time.
Vosges brand towel products are mainly made of 100% Xinjiang cotton, processed by combing process, to remove impurities in cotton fibers, and the woven cotton yarn is smoother and tougher, so the towel product terry is three-dimensional and neat, and the feel is both fluffy and thick, soft and comfortable. At the same time, because the towel product is relatively thick and the water absorption performance is good, the official said that the water absorption time of the product is less than or equal to 3 seconds, which far exceeds the national standard for the water absorption of high-quality towel products less than or equal to 10 seconds. Towels and bath towels made of bamboo pulp viscose (bamboo fiber) are also made with a looping process, but they are not much different from cotton products in terms of water absorption and softness to the touch.
In addition to its good performance in softness and water absorption, the appearance of Vosges products is also remarkable. It makes more striped and checked towels and bath towels, while the clean color products mostly use satin technology, and the exquisite craftsmanship makes the towel products more textured and more classy.
Vosges also focuses on cost-effective products, the unit price of towels is about 15-20 yuan, but the price of bath towels spans a large range, from 30 yuan to 300 yuan of products, of course, the appearance of high-priced bath towels is more exquisite, but also thicker, consumers can buy according to their actual needs.