Uchino's founding history can be traced back to 1937, and it has become a specialty store for exporting towels by exporting silk pajamas, dressing gowns, and coats, with the sale of towels being the main focus of its business. It has been committed to researching high-quality towel products, and has won a number of "Japan firsts", such as producing Japan's first towel named after jacquard fabric in 1950; In 1956, the world's first printing and dyeing towel was commercialized; In 1977, Japan's first untwisted towel "Nonply" went on sale.
 
Uchino is not only a good performer in the Japanese market, but also internationally renowned, producing towels for many of the world's leading brands, including Givenchy and YSL. In the Asian market, Uchino entered China as early as 1993, and in September 2015, it also signed a joint venture contract with Luolai Home Textiles, China's largest bedding retailer. Uchino towels have been recognized by more and more Chinese consumers for their good water absorption, safety and comfort.
 
From the perspective of the materials used, the inner field towels and bath towels are mainly made of Xinjiang long-staple cotton, and Egyptian cotton is also used. Xinjiang cotton has good moisture absorption, air permeability, gloss and fiber strength, while the inner field mostly uses non-twisted yarn technology, so the fabric loop is long and dense, which not only brings a soft fluffy feeling, but also can quickly and effectively absorb water. In addition to the common double-sided terry fabrics, Uchino also produces products with cotton gauze on one side and terry structure on the other, the cotton gauze surface is drier and more breathable, the whole towel is also lighter, and Japanese fresh elements such as cherry blossoms and chinchilla are especially suitable for children or spring and summer.
 
Uchino products not only have good softness and water absorption, but also their safety is also commendable, a variety of towels and bath towels meet the requirements of Class A infant products in China's basic safety technical specifications for textiles, and have obtained the Oeko-Tex Standard 100 Class I certification formulated by the International Alliance of Environmental Textile Standards, reaching the safety level that babies do not have to worry about in their mouths.
 
As a mid-to-high-end towel brand in Japan, Uchino towels and bath towels are very cost-effective, you can buy a good double-sided terry towel for about 30 yuan, and the price of bath towels is mostly between 70-100 yuan. However, if you want to buy products with higher safety standards, the price is high, such as the price of marshmallow cotton series A standard towels is 178 yuan, and the price of bath towels is as high as 500 yuan.