Nespresso has an absolute monopoly in the global capsule coffee machine market, but the North American market has unexpectedly become its Waterloo. While espresso is always a compliment in American mouths, very few people actually use it as their daily drink. Compared to espresso, the American style with a lighter taste and a higher degree of adjustment is what they like to see. In addition, American users have long complained about Nespresso's closed system, which is good at serving American coffee, and Keurig, which has established a more open K-Cup capsule system, has ushered in an opportunity for development.
 
As long as the coffee capsules and capsule coffee machines meet the corresponding technical standards, Keurig will give authorization, and any authorized capsules and coffee machines can be matched, which greatly broadens the user's choice. And this so-called "democracy capsule" mechanism has also brought many problems. For example, most manufacturers have shifted their profit points and pinned their profits on coffee machines. In this way, it is relatively less cost-effective for people who buy a coffee maker but do not use it frequently. At the same time, due to the external authorization, the technical specifications should not be too high, which results in most K-Cup capsules being coarse and poor in taste.
 
On top of that, the demand for espresso in the U.S. isn't as great as it seems, and for most Americans, Americano is what they love. Originally, Americano was made with espresso mixed with water, but later Americans, who were not very particular about coffee, simply replaced it with drip coffee. This lowers the barrier to entry for the industry, because espresso requires high-pressure extraction, which tests the stability of the pressure pump on the one hand, and safety issues on the other hand, as once the extraction port falls off during the high-pressure extraction process, it is easy to burn. Keurig, a local company, is well aware of this, so its product positioning mainly highlights "multi-functional", but the individual performance is relatively average.
 
The K-Café is one of the few standard capsule coffee machines in Keurig, with a sufficiently stable pressure, available in both powerful extraction and normal drip modes, with a total of 5 cup sizes to choose from. Equipped with an external milk frother, this milk frother also offers hot and cold modes for users to make iced lattes. The appearance design is also contrary to Keurig's bloated and old-fashioned style, the lines are simple and clear, the fly in the ointment is that the volume is too large, 44cm wide, 36cm high, 36.6cm deep, almost the entire industry can not find such a large capsule coffee machine, only suitable for use in the kitchen or dining table. The $178 price tag makes it a good value for money.
 
In contrast, the K575 is the norm for Keurig capsule coffee machines, with a relatively mediocre appearance and a wide range of functions, and the quality of espresso products is not too good. But the characteristics are also obvious, equipped with a 2.3L large water tank, a single extraction can obtain nearly 900ml of coffee. This very comprehensive and bloated coffee machine is priced at 1998 yuan, which is not very competitive in this price segment.