As the world's largest coffee shop chain, no one doubts Starbucks' ability to make standardized and fast-food coffee, nor does anyone doubt the importance they place on beauty. Many people in China have their first taste of espresso in Starbucks stores. Although many people are dissatisfied with its relatively rough and simple production process, as more and more coffee chains appear, people gradually realize that although it is not perfect, Starbucks is indeed the most stable quality control among the coffee shops that produce products in batches.
Many people believe that Starbucks' coffee beans are roasted so deep that most of the flavors are masked by burnt bitterness. But this is not actually a mistake of Starbucks, but the helplessness of all chain coffee shops. Coffee chains must make sure that each store tastes as similar as possible so that customers can have an accurate expectation of the brand's products, and dark roast coffee beans are a shortcut to achieve this effect. Compared with further regulating the roasting degree of coffee beans in various places, direct roasting to full maturity is undoubtedly the lowest cost option.
In addition to pour-over coffee, the launch of capsule coffee is also a good opportunity for Starbucks to make a comeback. Veranda Blend is a lightly roasted coffee capsule that has become a best-selling item since its launch, with a subtle nutty aroma and a soft taste that contrasts with the store's dark roasted beans. In addition to offering nearly 20 custom capsules for the Verismo brewing system, Starbucks also offers a number of high-quality K-Cup-compatible capsules.
Starbucks only has one capsule coffee machine to choose from, the V Brewer is the best in the category with the Verismo capsule system, the warm-up time is compressed to 15s, and the water tank capacity reaches 2.2L, which is very suitable for office use. The exterior design is very understated and has a strong sense of quality, but the limitation is that the options are very small, and only a black version is available. Overall, at $135.99, it's still a great deal.